The document discusses the key features of Eloqua, a marketing automation platform. It highlights Eloqua's capabilities for data management, segmentation, personalization, multi-channel campaigns, lead scoring, sales enablement, and reporting. Eloqua allows users to cleanse and standardize data from multiple sources, target customers based on their profiles and engagement history, run automated nurturing campaigns across email, SMS and other channels, and provide sales teams with leads and marketing-branded emails. It also offers dashboards to report on campaign effectiveness.

1. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |
Eloqua – a Better Idea
Campaigns
Automated/Nurturing/Drip/
Triggered
Reporting
Multi-Channel
Data
Management
Targeting/
Segmentation
Scoring
Sales
Enablement

2. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |
Eloqua – a Better Idea
- Multiple data sources
- Clean, Standardize & Dedupe
- Provide great data for Segmentation
Data Management
- Easy UI to target based on:
- Customer profile data
- Customer engagement (DBL) data
- Account-based Marketing
- Personalization & Dynamic Content
Targeting/Segmentation/Personalization
- Choose channels based on customer
preferences
- Leads to better engagement
- Email, SMS, Social, Direct Mail, CC
All Channels Supported
- At the Customer & Account Level.
Lead Scoring & Management
- Automated lights-out:
Welcome/Reactivation/Renew…
- Nurture campaigns  4X engagement
- See entire campaign flow on
Campaign Canvas
- Scalable from SMB to Enterprise
Campaigns
- OOTB integrations with major CRM systems
- Provide MQLs to Sales with summary of
their DBL/Activity
- Enable Sales to use Marketing-branded
emails to send to clients
Sales Enablement
- Close the loop with Dashboards and
effectiveness reporting.
Reporting
Campaigns
Automated/Nurturing/Drip/
Triggered
Reporting
Multi-Channel
Data
Management
Targeting/
Segmentation
Scoring
Sales
Enablement