Web Technology, Dot com vs Brick & Mortar Companies.

1. Name : Jayita Roy
M.B.A (Information Technology)
Subject : Web Technology

2. What is a Dot-Com company?
A business, especially a publicly-traded company that conducts most or all of
its business over the internet. Dot-com may conduct business in one or more
of the following areas: Content, Commerce and Connection. Content
companies provide information, either for free or for a charge, and earn most
of their operating income from advertising. Commerce companies sell new
and/or used goods directly over the internet.
What is a Brick and Mortar Company?
It refers to businesses that have physical (rather than virtual or online)
presences - in other words, stores (built of physical material such as bricks
and mortar) that you can drive to and enter physically to see, touch, and
purchase merchandise.
This term is used as the basis for the term bricks and mortar, a business that
sells products and services on the Web as well as from physical locations.
Dot-com Companies vs Brick & Mortar Companies
 Back in year 2000 several Dot-com companies like Toysmart.com,
Boo.com failed and that time no-one expected one-day Dot-com
companies will make Brick & Mortar companies go out of business.
 But now Dot-com companies like Amazon, Alibaba are running
successfully.
 Innovative Brick & Mortar companies like Apple, IKEA are still
giving good competitions to Dot-com companies.

3.  Although nowadays Brick & Mortar companies making their online
presence stronger.
 Dot-com companies including Google, Amazon are reportedly trying
out physical retail stores as a way to attract new consumers.
 Amazon is reportedly opening up a boutique location in Seattle that
will sell its line of products, and Google has announced that it will be
testing a physical retail location in Dublin.
 E-commerce sales have grown to about 9% of total retail sales
 Bricks and Mortar companies still holds 91-92% of total retail sales
 Recent study shows Consumer spend majority of their shopping time in
stores.
Stores(58%) Online(Desktop)(35%) Mobile(7%)

4. Why Dot-com companies are taking over Brick & Mortar
companies?
 They are offering better prices
 Attractive discounts
 All-in-one website model that means variety of products
 Sending gifts to others became easy
 Easy delivery
 Different payment options
 Cash-on-delivery
Brick & Mortar companies are fighting back!
Brick and mortar retailers started to invest more in their online presence with
some success as it was the case of Anjali jewelers, recently due to a protest
against TAX imposed on jewelry industry their physical shops remain closed
but the online shop was open for customers.