Step 3 / The project “From A to Green: a Future Vision for Coachworks”, as its name suggests, engages sustainability and innovation in an effort to provide the group with a signifi cant step-up on the connection between Combigroep’s brand image and brand identity through a product. The team intends to make a creative exercise by projecting a future vision that will fi nally inspire a realistic and infl uential product – an environmentally friendly and versatile coachwork. A pioneering approach will be developed through the analysis of future trends, drivers and forces - far until 2025 - so that this can be refl ected in the opportunities of a design that can “launch” the Present (2010) into this direction, while still following constrains and regulations imposed by a compliant industry.

1. from A to Green
Ana Laura Santos
Barth Vrijling
David Güiza Caicedo
Marjolein van Houten
Ricardo Mejia
Stefanus Heru Prabowo

2. from A to Green
Concept Development
• The product
Conceptual level
Technical level
• Business plan
• Sustainability and Innovation
• Recommendations
• Questions | Discussion

3. Completing the circle
Concept
Discovery
Design
Brief Concept
Design
Concept
Development

4. The Product

5. Concept and Technical level
business level
Emphasis on; Emphasis on;
- Logistic system - Loading and unloading
- Usability - Materials & Construction
- Product visualisation - Technical Aspects

6. Concept & business level: Delivery system

7. g-combi

8. g-module

9. g-box

10. Concept & business level: Delivery system
g-box g-module
g-combi

11. Concept & business level: Delivery system

12. Technical level: Engineering details
Generic platform
Loading and unloading system
Construction

13. Technical level: Engineering details
Locking System
Winch
Aluminum Profiles
Transversal profiles Conveyor Roll
Generic Platform

14. Technical level: Engineering details
Generic Container
Design for disassembly
Recyclability

15. Technical level: Engineering details
Generic
Container
Detachable Ramps
Platform
Generic Container

16. Technical level: Movie

17. Business plan

18. Business plan: Stakeholders
DECONSTRUCTION

19. Business plan: Strategy
DECONSTRUCTION

20. Business plan: Conclusion
Business Strategy
Becoming the pioneer position in the implementation of sustainable
logistic delivery system and thus creating new market
Being first to the market > developing first the market share > growing
faster than follower competitor when the business reach maturity cycle
Adding New Product & Sevices to the Portfolio > Continuously extend
market potential

21. Business plan: Conclusion
Brand Impact : Recognizable as...
Innovative company : always one step ahead to find creative
solutions for better transportation and sustainable logistic
distribution system
Green Image : supporting sustainable transport policies and
consistently lowering environmental load to its products

22. Innovation

23. system innovation

24. product innovativeness
Modularity of bodywork :
decreasing significant
ammount of parts while
maintaining customizability
Loading-unloading system :
Loading unloading form the
side that increase the
efficiency of the process
Recyclability :
All the materials can be esaly
seperated in the end of
product life

25. Sustainability

26. Fuel efficiency
Product requires more construction
compared to regular combi > is not
lightweight
Fuel efficiency is achieved
with the delivery system
New channel for recycling
The modules become a new chanel
for the recollection of recycling
material

27. Material choice: recyclability
Using materials that are well
recyclable;
Steel
Aluminium
Preventing the use of toxic
adhesives and coatings
Using materials with good eco-
indicator according to LCA;
Recycled aluminium
PVC

28. Material choice: eco indicator

29. Design for Disassembly
Making sure all materials can
be separated to be recycled
after use;
Replacing fixed connections
with detachable ones;
Not using adhesives
Nuts and bolts
Reducing the amount of
different materials;
Easier recycling logistics

30. Recommendations

31. Recommendations Timeline
Contact potential clients
Business Extended product
Run Pilot
Promotion introduction
Strategy
material RAI
Realsize prototype
for testing
Showmodel Extended production
Product for RAI Complete product Netherlands
Development
development
Jan 2009
Oct 2009
2010
2015

32. Questions?