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Ana Laura  Santos Barth  Vrijling David  Güiza Caicedo Marjolein  van Houten Ricardo  Mejia Stefanus  Heru Prabowo from A to Green A future vision of coachworks developed for COMBIGROEP CARROSSERIEËN
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept Development
Design Brief Concept Development Concept Discovery Concept Design Completing the circle
The Product
Concept and business level Technical level Emphasis on; - Logistic system - Usability - Product visualisation ,[object Object],[object Object],[object Object],[object Object]
Concept & business level: Delivery system
g - combi
g -module
g -box
Concept & business level: Delivery system g -box g - combi g -module
Concept & business level: Delivery system
Technical  level: Engineering details Generic platform Loading and unloading system Construction
Generic Platform Transversal profiles Aluminum Profiles Conveyor Roll Winch Locking System Technical  level: Engineering details
Technical  level: Engineering details Generic Container Design for disassembly Recyclability
Generic Container Generic Container Platform Detachable Ramps Technical  level: Engineering details
Technical  level: Movie
Business plan
DECONSTRUCTION Business plan: Stakeholders
DECONSTRUCTION Business plan: Strategy
Business plan: Conclusion Business Strategy Becoming the pioneer position in the implementation of sustainable logistic delivery system and thus creating new market Being  first  to the market > developing first the market share > growing faster than follower competitor when the business reach maturity cycle Adding New Product & Sevices to the Portfolio > Continuously extend market potential
Business plan: Conclusion ,[object Object],[object Object],[object Object]
Innovation
system innovation
product innovativeness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sustainability
Fuel efficiency Product requires more construction compared to regular combi > is not lightweight Fuel efficiency is achieved with the delivery system New channel for recycling The modules become a new chanel for the recollection of recycling material
Material choice: recyclability Using materials that are well recyclable; Steel Aluminium Preventing the use of toxic adhesives and coatings Using materials with good eco-indicator according to LCA; Recycled aluminium PVC
Material choice: eco indicator
Design for Disassembly Making sure all materials can be separated to be recycled after use;  Replacing fixed connections with detachable ones; Not using adhesives Nuts and bolts Reducing the amount of different materials; Easier recycling logistics
Recommendations
Recommendations Timeline Business Strategy Product Development Showmodel for RAI Run Pilot  Extended production Netherlands Contact potential clients Realsize prototype for testing Oct 2009 2010 2015 Jan 2009 Complete product development Extended product introduction Promotion material RAI
Questions?

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A sustainable future vision of coachworks, from strategy to product

Editor's Notes

  1. Ricardo :
  2. Stevie:
  3. Take distance from the product and try to identify qualities in a brainstorming session Perceived intended and non-intended design qualities
  4. Stevie :
  5. Stevie:
  6. Stevie :
  7. Stevie : Modules were designed in technical level to proof / test technical feasibility of the concept
  8. Take distance from the product and try to identify qualities in a brainstorming session Perceived intended and non-intended design qualities
  9. Stevie
  10. Stevie
  11. Stevie :
  12. Stevie :
  13. Stevie
  14. Take distance from the product and try to identify qualities in a brainstorming session Perceived intended and non-intended design qualities
  15. eco-idicator is the inverse of environmental gain.
  16. eco-idicator is the inverse of environmental gain. call attention to how badly chromium influence the alloys (right upper corner) and the concrete is so good goody (left below corner..)
  17. Take distance from the product and try to identify qualities in a brainstorming session Perceived intended and non-intended design qualities