The Micro Delivery System (MDS) proposal achieved by this project, is a new kind of business for Combigroep Carrosserieën in order to extend its potential market following the regulations and trends about transportation and logistics in the European Union.
A sustainable future vision of coachworks, from strategy to product
1. Ana Laura Santos Barth Vrijling David Güiza Caicedo Marjolein van Houten Ricardo Mejia Stefanus Heru Prabowo from A to Green A future vision of coachworks developed for COMBIGROEP CARROSSERIEËN
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3. Design Brief Concept Development Concept Discovery Concept Design Completing the circle
20. Business plan: Conclusion Business Strategy Becoming the pioneer position in the implementation of sustainable logistic delivery system and thus creating new market Being first to the market > developing first the market share > growing faster than follower competitor when the business reach maturity cycle Adding New Product & Sevices to the Portfolio > Continuously extend market potential
26. Fuel efficiency Product requires more construction compared to regular combi > is not lightweight Fuel efficiency is achieved with the delivery system New channel for recycling The modules become a new chanel for the recollection of recycling material
27. Material choice: recyclability Using materials that are well recyclable; Steel Aluminium Preventing the use of toxic adhesives and coatings Using materials with good eco-indicator according to LCA; Recycled aluminium PVC
29. Design for Disassembly Making sure all materials can be separated to be recycled after use; Replacing fixed connections with detachable ones; Not using adhesives Nuts and bolts Reducing the amount of different materials; Easier recycling logistics
31. Recommendations Timeline Business Strategy Product Development Showmodel for RAI Run Pilot Extended production Netherlands Contact potential clients Realsize prototype for testing Oct 2009 2010 2015 Jan 2009 Complete product development Extended product introduction Promotion material RAI
Take distance from the product and try to identify qualities in a brainstorming session Perceived intended and non-intended design qualities
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Stevie : Modules were designed in technical level to proof / test technical feasibility of the concept
Take distance from the product and try to identify qualities in a brainstorming session Perceived intended and non-intended design qualities
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Take distance from the product and try to identify qualities in a brainstorming session Perceived intended and non-intended design qualities
eco-idicator is the inverse of environmental gain.
eco-idicator is the inverse of environmental gain. call attention to how badly chromium influence the alloys (right upper corner) and the concrete is so good goody (left below corner..)
Take distance from the product and try to identify qualities in a brainstorming session Perceived intended and non-intended design qualities