Facebook has shifted from a “nice to do” to a “must do” to market your business, and Video is the most talked about tool to boost your business. This workshop will focus on using these tools to grow your business: Facebook • Utilizing the functions of Facebook Pages • How to develop a following (building a community) • The Role of Video on Facebook • The Daily conversation of Facebook • Facebook Ads, promoted stories and pages • Info-graphics and Graphic Images Video • Where to start with Video • Low, Moderate and Professional Cost Structures • Where to Post Video • What to say in your video • Types of Videos • Tools for Video Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.

1. Download this presentation at:
www.SlideShare.net/JRatkins
By J.R.Atkins, MBA
Author, Speaker & Consultant on
Social Media, Mobile Apps, Sales & Marketing
Using Facebook &Video
to Grow your Business
Sponsored by Guild Mortgage of Temple
Cindy Southerland & Richard Garza

2. Workshop Agenda
I. Social Media Foundation
II. Facebook for Business
 Exercises
III. Video for Business
 Exercises
IV. Final Q&A and Resources

3. I. Social Media Foundation
3 Keys to Social Media Success
1. Be Interesting
2. Content is King
3. Give to Get

4. Perspective

5. A Social Media Model
Web Site
Blog
LinkedIn Facebook
Twitter
YouTube

6. II. Facebook for Business
 Facebook Agenda
 Set up your Facebook Page
 Utilizing the functions of Facebook Pages
 How to develop a following (building a community)
 The Role ofVideo on Facebook
 The Daily conversation of Facebook
 Facebook Ads, promoted stories and pages
 Info-graphics and Graphic Images

7. Set up your Facebook Page
 https://www.facebook.com/about/pages

8. Your Facebook Page

10. Building a Community
 Start with what you have
 The 3 Keys to Social Media Success
 Cross Market with other media
 Offer People to “Join the Conversation” by
liking your page
 One Relationship at a time
 Promoted Pages & Stories

11. Promoted Page & Stories

12. BoostYour Post

13. Advertising on FaceBook
http://www.facebook.com/advertising/

14. The role ofVideo in Facebook
 It’s the next best thing to being there!
 Upload
 Record
 YouTube

15. The daily conversation
 Think of it as email, but others can & will
see it and they can join the conversation
 Similar to Blogging
 Conversational, not selling
 Building Relationships
 Is your Service Department Ready?
 Make time to communicate

16. Facebook Exercise
 Go to your Facebook Page
 Cover Page
 Logo/Picture
 About
 # Likes
 Post a Story
 Promote a Story?

17. Guild Mortgage of Temple
 http://www.guildmortgage.com/branches/temple
 Address
 2118 Birdcreek Drive
 Temple,TX 76502
 NMLS #3274
Cindy Southerland & Richard Garza

18.  Video Agenda
 Why is video so important
 Where is video used
 3 Methods to creating video
 What to & show in your video
 Cost
III. Video for Business

19. Why isVideo so Important
 Next best thing to being there
 Once we meet, they buy
 Visual Society
 1 min, vs longer

20. Where to use video
 Facebook
 Twitter
 Google +
 LinkedIn
 YouTube
 Vimeo
 Instagram
 Snapchat
 Websites

21. 3 Methods to CreatingVideo
 Self Made – Phone or Camera, no or little editing
 Semi Professional – Camera, Mic, Lights, Green Screen,
editing
 Professional – Multi Camera, Multiple Lights, Multiple
Mics & Recorder, Green Screen, Lots of editing, an eye
for Film, Experience

22. Video Cost
 Self Made - $0 and time
 Semi Professional - $250-$1500
 Professional - $1500-$5000+

23. Example 1 – Self Made

24. Example 2 – Semi Professional

25. Example 3 - Professional

26. Resources
 Groundswell by Charlene Li & Josh Bernoff
 Content Rules by C.C. Chapman
 Facebook Marketing by Steve Holzner
 The Thank You Economy by Gary Vanderchuck
 Social Media 2.0 by J.R. Atkins
 Mashable.com (blog and Facebook updates)

27. Thank you for attending:
Using Facebook &Video
to Grow your Business
What do I do?
1. Conference Presentation
2. Executive Briefings & Workshops
3. Services/Projects: Social Media, Mobile
Apps, Sales & Marketing,Websites
Download this presentation at:
www.SlideShare.net/JRatkins

28. Guild Mortgage of Temple
 http://www.guildmortgage.com/branches/temple
 Address: 2118 Birdcreek Drive,Temple,TX 76502
 NMLS #3274
Cindy Southerland & Richard Garza