M33 Growth Partners with Waterfield to Improve Product Development

1. M33 Growth Partners with
Waterfield to Improve Product
Development
By: J. Randall Waterfield

2. M33 Growth Partners with Waterfield to Improve
Product Development
Financier J. Randall ‘Randy’ Waterfield is Chairman of Waterfield Group, a holding company
specializing in financial services. On Sept. 26, 2018, one of J. Randall Waterfield’s subsidiary
companies, Waterfield Energy, announced a partnership with investment firm M33 Growth, which
will help Waterfield Energy expand its technology offerings and customer support.

3. M33 Growth Partners with Waterfield to Improve
Product Development
Providing oil and gas companies a fully integrated suite of accounting software for midstream and
upstream operations, Waterfield Energy has made great strides in developing its fully customized
accounting software, leading to faster setup times, better performance, easier upgrade processes,
and superior reporting. This has led to higher satisfaction rates among existing clients while
attracting new companies from competitors. This dedication to quality services coupled with
Waterfield’s growth momentum piqued the interest of M33 Growth.

4. M33 Growth Partners with Waterfield to Improve
Product Development
M33 Growth’s mission is to invest in lean startups that operate efficiently and are poised for
growth. Resurgence in the energy industry, coupled with Waterfield’s innovative software offerings,
provided a unique opportunity for M33 Growth. Through the partnership, Waterfield will receive the
financing it needs to accelerate product development and go-to-market times for on-demand
solutions.