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The Brooklyn Visual Heritage website (http://brooklynvisualheritage.org) represents a new visual resource for cultural heritage. The site was created as part of Project CHART (Cultural Heritage, Access, Research and Technology), a three-year collaborative project (2010-2013) funded by the Institute of Museum and Library Services (IMLS) between Pratt School of Information and Library Science and three of New York’s leading cultural Institutions, the Brooklyn Historical Society, Brooklyn Museum, and Brooklyn Public Library. This paper examines the Brooklyn Visual Heritage website from the diverse perspectives of these cultural institutions and the communities they serve, from geographic communities to those of scholars, historians, and educators, while also addressing technical aspects of user experience and the challenges of cross institutional collaboration. We consider questions of shared decision-making on website design, public access and use as well as issues regarding how the BVH collections will continue to grow, while expanding the use of social media to promote greater community participation as part of a sustainable model.