1. QUESTIONNAIRE
Dear Sir / Madam,
As a partial requirement for Masters in Business Administration (MBA), I Mr.
VidyadharaPrabhu B studying in “Sahyadri College of Engineering and Management” has
opted to do a project titled “Effectiveness of Internal Promotional Activities on consumers
with respect to Auchan Hypermarket Mangalore. So I request you to kindly answer the
following questions by ticking appropriate answers.
Name: _______________________________________________________________________
Address: _____________________________________________________________________
Gender:
Male Female
Age:
18-22 23-27 28-32 33-37 Above 37
Occupation:
Student Government Employee Private Employee
Self Employed Businessmen Retired
How frequently you visiting to Auchan?
Daily Twice a weak Weekly
Monthly Not Sure
Do you purchase the new arrivals with no offers?
Yes No Not Sure
Auchan provides enough variety of products to choose from.
Yes No
Which media you prefer to know about the offers?
Paper Add Leaf-lets in Papers Hoarding’s
Local TV Channels Banners & Cutout’s

2. Rate the followings, which influence you to buy more and visit to Auchan frequently.
Rating Scale_
SA- Strongly Agree AG- Agree CS- Can’t Say DA- Disagree SD- Strongly Disagree
Rating Scale
Sl.No. PROMOTIONAL ACTIVITIES
SA AG CS DA SD
1 Price Discount
2 Bonus Packs(% Extra)
3 Banded Packs(2 packs tied)
4 Discount Coupons
5 Premiums(Extra items/service)
6 Sampling
7 Sales Contests
8 Lucky Draw/Prizes
9 Displays of products
10 Regular customers incentives
11 Leaflets and catalogues
12 Layout
13 Lighting
14 Freshness
15 Festival Offers
16 Staffs Knowledge
17 Auchan Radio(Anouncements)
Suggestion’s for improvement:
______________________________________________________________________________
______________________________________________________________________________