1. Research
Articles and info on hotels + hotel companies relationships with OTAs -
positive - negative

2. 1. An Example: Plaza Athene
 Facebook
 Twitter
 Youtube
 present on :
Booking.com, Octopus.com, HotelTravel.com, Voyage
SNCF, Expedia, eBookers, Hotels.com
• on Tripadvisor 41/ 1854 . Only good opinion and a Guest
Relation Manager answer.
• Score obtained by guests on Booking is 9.1 Superb

3. 2. Hotel-OTA relationship
Based on new data from RateGain, max. 1 out of 5 hotels in major EU cities
have introduced a rate parity based rate strategy for the coming three month.
We can conclude that in case of the great majority of hotels prices on OTA sites
were lower than on their own website. Popular destinations like Paris and
London, only a little more than 20% of three, four and five star hotels have a rate
parity strategy in place.
Amsterdam – the bad example
the lowest rate parity adoption: 3% of hotels having a rate parity strategy in place,
and 87% of hotels offering lower rates on OTAs than their own website.
• http://hotelmarketing.com/index.php/content/article/in_europe_hotel_rate_pa
rity_is_for_otas_not_hotels

4. Hotel Rate Parity Trends - Europe (Nov 2011 - Jan 2012)
http://www.hospitalitynet.org/news/154000320/4053864.html