Synergy Communications
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This was a PPT I put together in my Group Communications class. Our job was to create a fictional communicationscompany and descibe its services. We came up with SynCom, I made a logo, and we went with it. Kind of difficult to explain the first several slides without seeing the notes attached.
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Synergy Communications
- 1. Consider these scenarios 1. Same question, different answers 2. Crisis moment 3. Diluted Vision 1
- 2. Internal Communication: A management cliché? Where does internal communications begin? Why do so many communications programs fail? And when does a firm’s poor internal communication result in weak external communications? 2
- 3. Presented by Josh Keck Tyler King Ian Banks Tyler Eastman 3 Jordyn Williams Holland Miller
- 4. Synergy Communications Our Services: 1. Group Management 2. Superior-Subordinate Communication 3. Nonverbal Communication 4. Advertising/Marketing 5. Public Relations/Crisis Management We support our clients by strategically planning, researching and implementing a communications campaign that advances the business objectives of our clients. 4
- 5. Synergy Communications People need to function together. What’s good for the firm is good for them. Internal Communications is fundamental to success. Good internal communications positively reflects on external communication. We aren’t just selling our services – we’re selling 5 Synergy.
- 7. Difficulties • Inefficient output • Contrasting approaches among members • Lack of organization • Ineffective delegation
- 8. Our Strategy 1. Role Identification 2. Role Development 3. Implementation of Guidelines and Expectations 4. Execute and Achieve
- 9. Outcome • Managers can lead, negotiate, motivate, and inspire employees effectively • Measureable business results • Improved teamwork, initiative, cooperation, and execution through the ranks
- 10. Superior- Subordinate Jordyn Williams Communication
- 11. Areas of Training • Downward Communication • Upward Communication • Openness in Communication • Relationship Management
- 12. Downward Communication • Downward communication is orders given from superiors to subordinates represent downward communication. • Superior remains respectful and concise • Subordinate understanding • Recognition given
- 13. Openness in Communication • Openness in communication requires both openness in message sending and openness in message receiving between superiors and subordinates. • Requires honesty
- 14. Relationship Management • The relationship between superior and subordinates requires specific maintenance strategies. • Informal interactions • Formal interactions • Tactics to appear impressive to superior • Open discussion
- 15. Upward Communication • Upward communication within a company is the process of relaying information from the bottom levels to the top levels in an organization. • Superior is open to concept
- 17. Nonverbal Communication • Did you know that nonverbal communication is just as important (if not more) than verbal communication? • We offer training to companies operating internationally to help them adapt to cultural, physical, & societal norms • This training will improve your company’s international relations and help your business grow! 17
- 18. • Nonverbal communication can be divided into several categories: • Facial expressions • Head movements • Hand gestures • Physical space • Eye contact • Posture • Different parts of the world possess different meanings for nonverbal gestures • Sometimes a gesture in one area means the complete opposite of a gesture in another area 18
- 19. Comparing China & the U.S. • In China, touching beyond • In the U.S., it is common for handshaking is considered someone to pat someone offensive. on the back or place their • Maintained eye contact is hand on another’s shoulder. considered rude and • Maintained eye contact offensive in China. shows attention and respect • Physical space between in the U.S. people much shorter, which • Physical space further apart may come across as which may come across as crowding to an American. disinterested to the Chinese. 19
- 20. • Understanding nonverbal communication is a skill that every business working internationally needs to master. • Our company is here to provide knowledge on what is permissible and prohibited in the country where you look to conduct your business. • This training will not go unnoticed by your potential business partners and is sure to give your company an advantage when negotiations begin! 20
- 21. Advertising / Marketing Ian Banks
- 22. General • Boost Sales • Engage in top social network • Determine right mix of services 22
- 23. Online Branding Solutions • Understanding how brand is perceived online • Internet changed way marketing is used • Integrate search and social media • Effective internet marketing
- 24. TV Advertising • 7 Million average viewers during primetime • Morning news hours • Spend 25,000 get 50,000 in return from sales • Best bang for your buck
- 25. Public Relations / Crisis Management Tyler Eastman
- 26. Public Relations • Refers to managing the flow of information between an individual or organization and the public. • Organization gaining exposure to their audience using topics of public interests. • Do not require direct payment.
- 27. • Our aim is to handle all kinds of critical public relations for U.S. and international clients. • We provide training untouched by anyone else. • We advocate for greater understanding and adoption of public relation services.
- 28. Crisis Management • Immediate response to being breached. • We are there from the very beginning to the very end. • We work closely with clients to: create plans that investigate risk and crisis scenarios, prepare clients for crisis with managing and media training, and develop positive stories that prevent further crisis.
- 29. Day-to-Day PR • We arrange for your participation in the events you believe will offer the greatest return for you investment. Such as select charitable causes, educational events, and events held by the communities in which you operate.
- 30. Summary Synergy Communications is a comprehensive communications agency. We are a full-service communications company providing internal and external communication services. We can help turn your vision into a reality. We sell SYNERGY Remember, two hands are better than one. 30
- 31. Thank you. We will now open the floor for your questions
Editor's Notes
- Good day everyone; consider these scenarios if you will.A terrific definition of chaos is when a client asks two different people in your firm the same question – and gets two different and conflicting answers.Another form of it is when there’s a crisis, and the press calls and gets somebody on the phone who hasn’t been briefed – maybe it’s the secretary or the janitor or the guy in room 214, you’ve all got someone in your firm who instead of passing the press call on to someone who knows, “oh yeah man I know what happened I tell you all about it!” There’s a real horror for you.Think of the managing partner that stresses about the fact that his or her clear and well-defined vision of the firm has become so diluted by the time it gets transmitted down the line that there’s cause to wonder - is everybody working for the same firm??
- It's at times like these that somebody gets the idea that maybe the concept of internal communications is more than a management cliché. Clap! Maybe there’s something to it. So we have to ask ourselves a few questions:1. Where do internal communications begin? With a firm newsletter? Or regular staff meetings? Or memos? We all hate memos right2.Why do so many internal communications programs so consistently fail to communicate important information within a firm? 3.And when does a firm’s poor internal communication result in weak external communications? I don’t see anyone jumping up with the answers to these questions. Well I’m here to tell you that we have the answers. I’m here to tell you… that we are the answer. We are.. (Next slide)
- Synergy Communications. I am Josh Keck and these are my partners Tyler King, Tyler Eastman, Ian Banks, Holland Miller, and Jordyn Williams.
- Synergy Communications is a comprehensive communications agency with a focus on these five services (list)We support our clients by strategically planning, researching and implementing a communications campaign that advances the business objectives of our clients. We have the talents, we have the tools, and we have the motivation to bring your management vision to reality.
- We understand that people in a firm, regardless of their specialties or positions, need to function together to enhance the firm and its objectives. And that everybody in a firm needs to understands those objectives, and recognize that what's good for the firm is good for them, that the whole is greater than the sum of its parts. Of the many elements that contribute to the harmoniously successful firm – we believe that none is more fundamental than good internal communications. And good internal communications positively reflects on external communication. That’s why at Synergy Communications, we aren’t just selling our services. We’re selling synergy. At this point I’d like to hand the presentation over to my partners who will go into more detail about the services we provide.
- Of the many elements that contribute to the harmoniously successful firm - none is more fundamental than good internal communications. And good internal communications positively reflects on external communication. That’s why at Synergy Communications, we aren’t just selling our services - we’re selling synergy. We have the talents, we have the tools, and we have the motivation to bring your management vision to reality and we believe that two hands are better than one.