Building a DesignOps practice from the ground up is not an easy feat especially for a large bank. Everyone looks at DesignOps as the silver bullet. Expectations, right sizing commitments, hiring diverse skills and setting goals and priorities. We started from 2 to 4 then 8 and now 16. Our growth has not been easy. I will share stories and anecdotes how the team has evolved and created visible impact in the organization. The audience will take away key lessons learned and strategies they can apply in their own organizations. We all can become heroes of our own DesignOps story. Takeaways: - How to create a visible impact in your organization. - How to hire for diverse skills - How to set reasonable expectations and priorities

1. From Zero
to Hero
Jose Coronado
@jcoronado1
We are Heroes of our Design Operations Story

2. Opinions are my *own*
The opinions expressed in this presentation are those of the author.
They do not represent current or previous client or employer views.
Image by David Mark from Pixabay
@jcoronado1

3. How did we get here?
@jcoronado1

4. Design Leaders
had to do it all
@jcoronado1
Recruiting
Hiring
Onboarding
Career Ladder
Coaching
Negotiation
Ego Management
Compensation
Retention
Portfolio Management
Budgets

5. We were doing
DesignOps before
DesignOps was a thing
@jcoronado1 Photo by CoWomen on Unsplash

6. DesignOps is all the
pieces of the system
necessary to support the
practice of Design and
amplify its quality
Dave Malouf @daveixd
@jcoronado1

7. Where are you in your
DesignOps journey?
1. Team of 1
2. Contributor in a Team
3. Leading a Growing Team
4. Leading an Established Team
@jcoronado1 Photo by Joshua Woroniecki on Pixabay

8. A path to Strategic Impact
Engage
@jcoronado1
Amplify
Grow
Noun Project Icons by Gregor Cresnar

9. Engage
@jcoronado1 Noun Project Icons by Gregor Cresnar
Amplify
Grow

10. Understanding the DESIGN Team
Expanding
Global
Integrated
Contracting
Local
Centralized
@jcoronado1

11. Pain Points
& Signals
@jcoronado1

12. Listen
Observe
Analyze
@jcoronado1

13. @jcoronado1 DesignOps Canvas - XPLANE: Malouf et al | DOS 2017

14. @jcoronado1
New
Joiner
Established
Designer
Design
Manager

15. Spectacular Fail!!!
@jcoronado1 Photo by Khusen Rustamov on Pixabay

16. Onboarding Program
@jcoronado1

17. Professional Development
@jcoronado1

18. Communicate
Prioritize
Iterate
@jcoronado1

19. We have
to reframe how
we share our
accomplishments
@jcoronado1

20. Engage
@jcoronado1 Noun Project Icons by Gregor Cresnar
Amplify
Grow

21. @jcoronado1
We are all Designers
Information Architect
Design Program Manager
Visual Designer
Design Strategist
UX Researcher
Content Strategist
Design Technologist
Service Designer

22. @jcoronado1 Jose Coronado, Medium | Designers needed — restrictions apply

23. 👉 We are hiring…
2023 Design Development Program
@jcoronado1

24. Scaling DesignOps
@jcoronado1
Recruiting Learning

25. STRATEGY
STRUCTURE
VISION
SURFACE
@jcoronado1
Chief Design Officer, Partner
VP, Senior Vice President
Director, Manager
Team Lead
Distinguished Designer
Lead Designer
Designer
Jr. Designer
Principal Designer
Design Career Ladder | Image by Murilo Silva from Pixabay

26. Flexible
Recognition
Encouraging
Rewarding
Visibility
Autonomy Time Recognition Framework by Katie Dill
@jcoronado1

27. Removing Barriers
@jcoronado1

28. @jcoronado1
Discover
Define
Design
Develop
Deploy
Kick-off
Workshop
User
Interviews
Ideation
Workshop
Monitor &
Measure
Usability
Testing
d.School – 5Ds Design Process

29. Engage
@jcoronado1 Noun Project Icons by Gregor Cresnar
Amplify
Grow

30. How do we demonstrate
our strategic impact?
@jcoronado1

31. Building
Relationships
@jcoronado1 Abi Jones @jonesabi 500 1:1s

32. Think, Act, Go
Beyond Design
@jcoronado1 Unsplash – Paul Skorupskas

33. Identify who is working
in change management
@jcoronado1 Unsplash – Paul Skorupskas

34. McKinsey
McKinsey Design Index (MDI)
Higher Revenue
McKinsey Quarterly Report
32%
Higher TRS Growth
56%
Opportunities
Don’t talk to Customers
40%
Don’t measure Design Impact
56%

35. 35
Measure Design Impact
Measure DesignOps Impact
@jcoronado1

36. • Recruiting
• Retention
• Recognition
• Role Definition
• Employee Experience
• Levels/Career Paths
• Performance Reviews
• Compensation
• “Talent Brand”
DESIGN PEOPLE
Happier Designers
• Professional
Development
• Skills Building
• Training / Education
• Content Development
• Methodology /
Process descriptions
• Internal & External
Events
DESIGN PRACTICE
Better Designers
• Planning /
Prioritization
• Schedules
• Budgets
• Measurement Tools
• Facilities
• Policies
• Staffing
• Agencies / Contractors
DESIGN PLATFORM
More Effective Teams
Kristin Skinner – DesignOps Summit19
@jcoronado1
Design Management and Operations

37. Learn what business
partners embrace
@jcoronado1 Photo by Moira Nazzari - Pixabay

38. Source: Giphy
@jcoronado1

39. Be Relentless
@jcoronado1

40. @jcoronado1
We have to
come together

41. We are all
Heroes of our
DesignOps Story
@jcoronado1

42. Jose Coronado
@jcoronado1