The document outlines a client pitch for designing a campaign poster to raise donations for the Whitby Wildlife Sanctuary. The poster will use images and text provided by the client, including their logo. The target audience is the general public ages 18+ from socioeconomic groups ABC1. No budget or expenses are needed for the project, which will be completed from May 8th to 19th using personal design software and resources provided by the client such as images and their website/logo.