1. Jonathan Carrigan, Product Design Manager January 23, 2009 CBC Widget Framework

2. CBC Widgets

3. There are a lot of widgets

4. My 2 key questions Q: What motivates people to chose one widget over another? Q: How can you prevent your widget being deleted? A: Value

6. Lifecycle Challenge Games End ? Olympic Widget Installed Base Time

7. Lifecycle Challenge TV Program Widget Season Ends ? Installed Base Time

8. Lifecycle Challenge

10. My Inspiration…

11. Standard Approach Content

12. Modular Approach Container Content Module Content Module Content Module

13. Announcements

15. Brand Control

16. Tiered Advertising Ad Server Flip Ad (250 x 300) Flip Ad (250 x 300)

17. Seeding in Context

18. Seeding in Context

19. Seeding in Context Flip Ad (250 x 300)

20. Seeding in Context Flip Ad (250 x 300) Top Stories Hockey Night in Canada Olympics Football

23. Contact Jonathan Carrigan Product Design Manager Canadian Broadcasting Corporation (CBC) E: [email_address] P: 604-662-6020 (Vancouver, BC)