Institute for Business Intelligence (IBI) Symposium 2010/12/02. IBM Presentation about IBM´s new formula of growing business value for the new intelligent corporations of the future.

1. Integrierte Echtzeit Unternehmenssteuerung
IBM Synergy Play –Erkenntnisse_Konzepte_Lösungen
Short Play Version 1.0
Infosphere, Cognos, SPSS, ILOG, Lotus
Friedel Jonker
Manager Business Development, IBM
1

2. 2
In neue Dimensionen vordringen: Effiziente Verwaltung von
Informationen. Tiefe Einblicke durch Analysen. Prognostizieren und
bewerten von Chancen und Risiken. Schnellere und bessere
Entscheidungen. Das verstehen wir unter New Intelligence.
Quelle: Welt der Wunder 11/2010
A smarter
World drives
New Intelligence
New Intelligence
Infrastructures & Applications
drives a smarter World
To enter new dimensions: Leading not Managing Informations.
Plan to achieve your Vison. Get new Insights by predictive
Analytics. Forecast Chances and Risks. Achieve higher Corporate
Performance by collapsing the time from Information to Business
Value. That IBM´s defintion of New Intelligence.
2 ● © 2010 IBM Corporation

3. 3
Quelle: Welt der Wunder 11/2010
The new formula of success for THE NEW PIONEERS of the
intelligent enterprise in the GLOBAL REALTIME INFORMATION
Age is:
Business Value = TINT(TDI + TBI + TSI) with
TINT=Trusted Integration (IBM Intelligent
Integrated Information On Demand Solution Stack)
TDI=Trusted Data Intelligence (IBM Infosphere)
TBI=Trusted Business Intelligence (IBM Cognos,
IBM SPSS, IBM ILOG)
TSI=Trusted Social Intelligence (IBM Lotus Connections)
3 ● © 2010 IBM Corporation

4. 4
Integrierte Echtzeit Unternehmenssteuerung (IEU)
IBM´s Synergy Play
● IBM ist derzeit das einzige
Unternehmen weltweit, dass über ein
Angebot zur Integrierten Echtzeit
Unternehmenssteuerung
(Informationsmanagement -Aufbereitung
und Analyse mit Lösungen für
Datenqualität, Berichtswesen,
Reporting und Auswertung) für alle
Unternehmensgrößen verfügt.
● IBM bietet mit seiner einzigartigen
Integration von Datenmanagement
und Business & Social Intelligence
eine „New Intelligence“ Plattform zur
Ansprechpartner
Unternehmenswertsteigerung. Friedel Jonker
● IBM IEU Synergy Play gibt es als Manager Business Development
Long Play & Short Play Versionen.
Analytics & Performance Mangement
Kontaktinformationen im Anhang
4 ● © 2010 IBM Corporation

5. 5
IBM Software Group, Information Management
Friedel Jonker, Business Development
Manager Analytics & PM
Career History and Education Selected projects
2008- today IBM, Germany, Manager Business Development
Analytics & PM, Managing Consultant CRM & BI
Global Pharma Information Company: German Business
1994- 2008 Deutsche Leasing AG, S-Finance Group, Value Concept to improve Sales Force Effectiveness based on
Germany, CRM & BI Business and Program eBusiness Assessment, Pain Point Analysis, Definition of
Director Requirements and Portfolio Prioritization.
1990- 1994 Citicorp-Citibank AG, Germany, European Contribution: Lead the German Business Value Concept to
Manager Marketing Database VISA improve Sales Force Effectiveness.
1989- 1990 Ogilvy & Mather Dataconsult, Germany, Global German Automotive Company: Global Concept and
Consultant Database Marketing implementation coordination together with the Boston
Consulting Group to set up IT/Data Governance and Data
1988- 1989 Infas, Germany, LOCAL-Direct Project manager Modelling/Re-Engineering of an As/is Landscape with the
for SRPM with Location Intelligence (LI) objective to reduce costs in development and maintenance and
1982- 1988 University of Münster, Master of Business increase and secure the Quality of Data as a base for high
Management in Marketing & Statistics quality use of CRM, BI/LI for Sales & Risk Performance
Management (SRPM).
Contribution: Lead the IT/Data Governance and acted as the
Languages and Profile SME for all IT/Data Governance related issues at the
German, English (fluent). company.
CRM, BI/LI Strategy Leader IBM GBS Germany. Global German Bank: Definition of a Business Driven Traffic
Light Test Management Concept to successfully implement an
Winner of the Sales Excellence Award 2005 from the University Oracle/Siebel CRM & BI solution.
of St. Gallen and Handelsblatt.
Contribution: Lead the Testmangement and acted as the SME
Broad experience in Planning and Implementing value based for all CRM & BI related Testmanagement matters. The
CRM & BI/LI Strategy, Processes, Architecture and Systems. Testmanagement Concept is now used as a global handbook
Member of the MIT, Member of the Sales Executive Councile and for Testmanagement.
member of Marketing Alumni, University of Münster, Germany
5 ● © 2010 IBM Corporation

6. 6
References
References –Literature and Presentations
● Neue Informationsqualität für das VISA Kartenmanagement der Citicorp, in: Oracle Finanzwelt, 1994
● Leadership durch Informations- und Lernsysteme, in: Know How, 7/1996, Schumann Unternehmensberatung
● Mit intelligentem Database Marketing und CRM zu überdurchschnittlichem Markterfolg, in: Cognos- Kundenmagazin
● Case Study Präsentation C3M-Eagle, marcusevans, FoCus Gipfel CRM, Montreux, 19.-21. Januar 2003
● Erfolgreiches Customer Relationship Management bei der Deutschen Leasing AG, Nordakademie, Elmshorn, e-think-tank, Febraur 2003
● Konflikte zwischen Vertrieb und Vertrag lösen, in: Praxismagazin für Marktkommunikation der Sparkassen-Finanzgruppe, 2004, 11. Jahrgang, Nr. 5,
S 38 ff
● CRM und Sales -2 Seiten einer erfolgreichen Verbindung, im Beratungsbrief von http://www.vertriebs-experts.de , 23.03.2005
● Deutsche Leasing Gruppe: Mit Siebel/Oracle CRM-System das Neugeschäft jährlich um durchschnittlich 12 Prozent gesteigert, in: Oracle
Customer Snapshot Juli 2006
● CRM als strategisches Element der wertorientierte Unternehmensführung der Deutschen Leasing AG -7P Programm für erfolgreiche CRM-
Programme –Position_Path_Portfolio_Program_People_Progress_Performance, marcusevans, FoCus Gipfel CRM, Montreux, 14.-16. Februar
2007
● Case Study CRM bei der DL, in Kundenmanagement –Grundlagen-Strategien-Beispiele von Manfred Krafft, März 2007
● Vom Callcenter zum Intelligent Multichannel Customer Management Center, IBM Callcenter Circle, Hamburg HASPA, Mai 2008
● Neue Technologien schaffen eine Demokratisierung der Information, Initiative Mittelstand
http://www.imittelstand.de/themen/topthema_100288.html , 16.11.2009
● Integrierte Echtzeit Unternehmenssteuerung (IEU), IBM Partner Channel Kick Off-Berlin-Januar 2010, Salesforce.com Cloudforce2-Frankfurt-März
2010, Teradata Enterprise Intelligence Summit-Berlin-April 2010, IBM Partner University-Frankfurt-April 2010, Bechtle Partner Präsentation, Mannheim-
Juni 2010, FuM Partner Präsentation Stuttgart-Juli 2010
● Integrated Realtime Corporate Management (IRCM), IBM Europe & Asia IT Architects University-Stuttgart-April 2010
6 ● © 2010 IBM Corporation

7. 7
References
7 ● © 2010 IBM Corporation

8. 8
Important Disclaimer (1/2)
THE INFORMATION CONTAINED IN THIS PRESENTATION IS PROVIDED FOR
INFORMATIONAL PURPOSES ONLY.
WHILE EFFORTS WERE MADE TO VERIFY THE COMPLETENESS AND
ACCURACY OF THE INFORMATION CONTAINED IN THIS PRESENTATION, IT IS
PROVIDED “AS IS”, WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED.
IN ADDITION, THIS INFORMATION IS BASED ON IBM’S CURRENT PRODUCT
PLANS AND STRATEGY, WHICH ARE SUBJECT TO CHANGE BY IBM WITHOUT
NOTICE.
IBM SHALL NOT BE RESPONSIBLE FOR ANY DAMAGES ARISING OUT OF
THE USE OF, OR OTHERWISE RELATED TO, THIS PRESENTATION OR ANY
OTHER DOCUMENTATION.
NOTHING CONTAINED IN THIS PRESENTATION IS INTENDED TO, OR SHALL
HAVE THE EFFECT OF:
– CREATING ANY WARRANTY OR REPRESENTATION FROM IBM (OR ITS AFFILIATES OR
ITS OR THEIR SUPPLIERS AND/OR LICENSORS); OR
– ALTERING THE TERMS AND CONDITIONS OF THE APPLICABLE LICENSE AGREEMENT
GOVERNING THE USE OF IBM SOFTWARE.
8 ● © 2010 IBM Corporation

9. 9
Important Disclaimer (2/2)
© IBM Corporation 2010. All Rights Reserved.
The webinars, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational
purposes only, and are neither intended to, nor shall have the effect of being, legal or other guidance or advice to any participant. While efforts were made
to verify the completeness and accuracy of the information contained in this presentation, it is provided AS IS without warranty of any kind, express or
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contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors,
or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates.
Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or
other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is
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Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or
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All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved.
Actual environmental costs and performance characteristics may vary by customer.
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9 ● © 2010 IBM Corporation

10. Agenda: Long Play Version 1.0
Integrierte Echtzeit Unternehmenssteuerung (IEU)
IBM Synergy Play
● IBM Global CEO, CFO Study –Das Unternehmen der Zukunft
● IBM Global CIO Study –Der CIO der Zukunft
● IBM Strategy Execution –From Smarter Planet to Smarter Outcomes
● IBM Implementierungs Konzept -Modell der Unternehmenssteuerung
● IBM TRIM Framework –Trusted Realtime Information Management
● IBM COGNOS 10 Intelligence Unleashed –Think, Connect, Do
● IBM COGNOS 10 –Top 10 Functions & Features
● IBM COGNOS 10 – Demo
Anhang: IBM IEU Synergy Play –Am Beispiel Banking & Finance
10 ● © 2010 IBM Corporation

11. Agenda: Short Play Version 1.0
Integrierte Echtzeit Unternehmenssteuerung (IEU)
IBM Synergy Play
● IBM Strategy Execution –From Smarter Planet to Smarter Outcomes
● IBM Implementierungs Konzept -Modell der Unternehmenssteuerung
● IBM COGNOS 10 Intelligence Unleashed –Think, Connect, Do
● IBM COGNOS 10 – Demo
Anhang: IBM IEU Synergy Play –Am Beispiel Banking & Finance
11 ● © 2010 IBM Corporation

12. 1
2
IBM Strategy Execution
From Smarter Planet
to Smarter Outcomes
12 ● © 2010 IBM Corporation

13. 1
3
Smarter Smarter Smarter Smarter Smarter Smarter
Smarter Smarter
Telecom Healthcare Finance Energy Grids Water Retail
Cities Traffic
Management
Systems
13 ● © 2010 IBM Corporation

14. 1
4
“Insight and foresight are linked with leadership.
It's insight that helps to capture opportunity.”
Zhou Ming, Executive Vice President and Secretary General, China Council for Int’l Investment
Promotion (Source: IBM Global CEO Study, 2010)
14 ● © 2010 IBM Corporation

15. 1
5
Broad Range of Business Analytics and Optimization Capabilities
Strategic
Analysis and Insight Strategic Alignment
Enhance customer insight to Enterprise visibility
enable profitable growth and aligned execution
• Social Media / Content Analytics • Dashboards and Scorecards
• Predictive Analytics • Planning and Financial Analytics
• Customer Analytic Apps • Financial Analytic Apps
Foundational
Decisions
Capabilities
• Information Management
• Enterprise Content Mgmt
Information Access Business Agility
Foster informed / Drive real-time
collaborative decision making decision optimization
Operational
• Query, Reporting, Analysis • Decision Management
• Collaborative decision making • Business Rules
• Portal, Search, Mobility • Operational Planning
• Business Activity Monitoring
Awareness Insight In Context
15 ● © 2010 IBM Corporation

16. IBM Investing in Core Business Analytics &
Optimization Capabilities
Services
Customer Federal Govt
Analytics
Security
2009 2010
BAO Software
Predictive Web
Analytics Analytics
2009 2010
Foundation
Data Data Integrity
Discovery & MDM
2009 2010
Database Monitoring
& Protection
2009
Cloud Data
Data Capture & Integration
Content Management
2009 2010
16
16

17. 1
7
IBM´s Intelligent Integrated Information On Demand Solution Stack
Better Results by Business Analytics and PM
Financial Workforce Dynamic
Optimization Supply Chain Multi-Channel
Customer & Product Risk Insight
Profitability Marketing
Business Intelligence
und
Performance Manangement
4. Analysis, Planning and Use of trusted Data and Content
End-to-End Information Integration,
Solutions Warehousing und
Master Data Mgmt.
3. Trusted Relatime Delivery of Data and Content FileNet Informix
® ®
Enterprise Enterprise software software
Data Content DB2 ®
Management Management
software
1. Management of Enterprise Data and 2. … and use in Business
Content Processes
17 ● © 2010 IBM Corporation

18. Continued Best-of-Breed Development
COGNOS
SPSS
Decision
Management
Cognos
Express
Cognos TM1 Support for
System z
Cognos Analytic
Cognos 8 Applications
Mashup Service
Massive Scale
Analytics
Smart Many Eyes
IBM Content Analytics System
Analytics
18

19. Cognos 10: Intelligence Unleashed
Smarter Decisions. Better Results.
Freedom to Think
• Unified workspace
• All time horizons
• Progressive interaction
Connect with Others
• Decision networks
• Business context
• Accountability
and Simply Do
• Mobile and Disconnected
• Integrated A revolutionary BI workspace
• Real-time delivered on a proven platform
with seamless upgrade
19

20. IBM Implementierungs
Konzept -Modell der
Unternehmenssteuerung
20

21. Konzernsteuerung und wertsteigernde Transformationsprojekte
• Open Leadership
• TOP-BSC
• Kundenbefragung
• Produktmanagement
• Beschwerdemanagement
• Konzern Strategie
• CRM-Strategie
• BI & PM-Strategie
Stake-
• Vertriebsstrategie
und • Business Pläne
Share-
holder • Multikanal- Geschäftsstruktur
Value • Integrierte Prozess- und Kundensicht
Customer & Vendor • Digital MBO (Management by Objectives)
Value • Performance Measurement Anwendung
Wertorientierte Strategie und
• Cognos-Kundenwertanalysen
Planungen • SPSS-Kundenwertanwendung
Wertorientierte Strukturen • Wertschöpfungskettenmanagement
Prozesse, Anwendungen
und Berichte
• Service Level Management
• Prozesskostenmanagement
• Wertorientierte Marktbearbeitung
Operatives Werttreibermanagement
• Mitarbeiterbefragung
• Wertorientierte Unternehmenskultur
wertorientierte Unternehmenskultur • Hochleistungsmanagement-Kultur
• Open Leadership
21

22. Konzernsteuerung und Steuerungswerkzeuge
Stake-
und
Share-
holder
Value
Strategische Ebene Value-Based
Strategie- und Wertmanagement Management
Portfoliosteuerung
Balanced Risk
Scorecard Management
ng
Fü
fu
hr
af
un
Taktische Ebene
ch
g
ts
Performance Measurement Wertorientierte Strukturen
er
Management Prozesse, Anwendunge
W
Externes und Internes Portals/ n und Berichte
Financial
Reporting Cockpits Reporting/
Consolidation
Budgeting/Forecasting Activity-Based Management
Operative Ebene
Detail, Operationale Operatives Werttreibermanagement
und Funktionale Work Force CRM Financial SCM Competitive
Analytics Analytics Analytics Analytics Analytics
Analysen
Veränderung
22

23. Konzernsteuerung -Geschäftswachstumsplanung
Mittelfristplanung/
Wertzieldefinition Strategische Planung
Budgetplanung
• Definition eines Wertziels • Überleitung der Wertziele in • Umsetzung der strategischen
für den Gesamtkonzern operative Steuerungsgrößen Zielvorgaben für Konzern, Unter-
• Herunterbrechen des Gesamt- (DB, Menge etc.) nehmen und Geschäftsbereiche
wertziels auf Teilwertziele für • Business Planung der • Detailierung des ersten Jahres
die Unternehmen/GB Maßnahmen, die zur Erreichung der Mittelfristplanung zur
• Festlegung des Wertbeitrags der Werte für Steuerungsgrößen operativen Steuerung
der einzelnen Unternehmen/ und Wertziele erforderlich sind • Abstimmung der Business
Geschäftsbereiche, der Wert- Pläne mit Mittelfrist- und
beiträge aus übergfreifender Vertriebsplanung
Integration und der Konzern-
Programme/Projekte
Gewinn
25 Mill.. €
2009 20..
23

24. Beispiel: Cognos Haus der Konzernsteuerung
Portal / Business Intelligence
Standard-
berichts- Integrierte Analyse
wesen
Zwischengewinnkalkulation
Konzern-Kostenrechnung
Konzern-DB-Rechnung /
Konzernplanung /
Prozess-Steuerung
Impairment-Test
risikosteuerung
Beteiligungs-
management
- Umlagen
Konzern-
Konzern-
Treasury
Konzern-
….
Konsolidierung
Struktur - Beleg-IC-
Datenimport /- Beteiligungs-
Überleitung Matching
Mapping Konzern Speicher
IC-Abstimmung
TM1 Controller Business Intell.
24

25. IBM´s Intelligent Performance Management Architecture Layout 2010
Wertsteigernd Denken_Ordnen_Gestalten_Optimieren
Potentiale, Interessenten, Kunden, Partner, Wettbewerber
und Anwendungs-Benutzer Personal Mobile
Performance Management
CRM-Anwendung, …-Anwendung iPhone® Black
Berry®
Datawarehouse An
(vorhandenen interne/ zu w e
externe Daten) r S nd
te un
ig ge
er
Geschäfts- un n_W
Personal Work Fragestellungen g
Benötigte interne/ Geschäfts- de isse
externe Daten Performance r P n_
Performance er Me
fo
rm die
an n
ce
Geschäfts- BI, SPM, CPM, HCM*1) –Planung,
Antworten und Reporting-, Analyse- und Prognose-
neue Frage- Anwendungen
stellungen
Zeit-/Kosten Based on:
Geschäfts- Geschäfts-
Entscheidungen/ Ergebnisse
*1)BI=Business Intelligence
SPM=Sales Performance Management
Planung und
CPM=Corporate Performance Management Steuerung Management
HCM=Human Capital Management Development
25

26. 2
6
IBM Cognos 10
Intelligence Unleashed
Think, Connect, Do
26 ● © 2010 IBM Corporation

27. Cognos 10: Intelligence Unleashed
Smarter Decisions. Better Results.
Freedom to Think
• Unified workspace
• All time horizons
• Progressive interaction
Connect with Others
• Decision networks
• Business context
• Accountability
and Simply Do
• Mobile and Disconnected
• Integrated A revolutionary BI workspace
• Real-time delivered on a proven platform
with seamless upgrade
27 27

28. Freedom to Think
Analytics everyone can use to answer key business questions
• Cognos 10 Advances
– Explore data from any perspective
without limitation ensuring a complete
perspective of your business
– Search and assemble any amount of
BI content from any source to quickly
gain insight
– Seamless progressing from viewing to
advanced analytics allowing users to
see more and do more
• New/Enhanced Features
– Business Insight
The new unlimited BI workspace
– External Data supports the way you think, so you
– Statistics don’t have to interrupt your train of
thought to fit the software
– SPSS Modeler
– TM1
28 28

29. Simplify Interfaces, Unify Common Tasks, & Do More…
Business Insight – Workspace to easily assemble dashboards,
view/interact/analyze result sets, and collaborate
Drag-and-drop content Do More…
Exploration & Analysis with
Reports & Business Insight Advanced
Analysis
Business Insight
TM1
Cubes
Real-Time
Monitoring Social Collaboration with
Lotus Connections
Metrics
Unified BI workspace
Toolbox
29 29

30. A BI workspace that is the start of your day
Intuitive and easy to use it is the
single place that you go to find and Pre-assembled
Search for content BI Workspace
do your work. and data
Quickly
IBM Cognos Business Insight explore data
Slider to filter
workspace information
Solution Highlights
Drag and drop
• Pre-assembled workspace content additional content
• Search assisted authoring
• Drag and drop assembly
• Dynamically filter
• Quicker and deeper insight in to
data
• Seamless graduated experience
30 30

31. Seamlessly shift to more advanced analysis
Perform complex analysis tasks quickly and
easily to get to the "why" behind an event or
action to improve business performance Standard and
Style toolbars
IBM Cognos Business Insight Advanced Switch between
metadata or member
tree
Solution Highlights
• Intuitive drag-and-drop interface View and edit
set definitions
• Integrated query and analysis
• Create complex calculations, drill, pivot,
top/bottom count
• Manage set definitions
• Flexible format, layout and distribution
• Build multiple queries, add charts and
change formatting Easily select
common analysis
31 31 gestures

32. Augment corporate information with external data
Import
external data
Combine external, departmental, and your
own data to corporate information resulting
in broader perspectives
Map key items
External Data
Solution Highlights
• Import external data sources into
reports or query subjects
• Leverage external data as report filters
• Publish for reuse and updat
Combine external
data to corporate
information
32 32

33. Connect with Others
Decision networks
Business context
Accountability
33 33

34. IBM Cognos Collaboration
IBM Cognos 10 BI Lotus Connections
Reports
Ad-hoc queries IBM Cognos
Collaboration Blogs Activities Profiles Files
Analysis Wikis Bookmarks Communities
Dashboards
34 34

35. Connect with Others
Collective intelligence to share insights and gain alignment
• Cognos 10 Advances
– Engage others in decision networks to
discuss issues, share insights and align to
make smarter decisions
– Attach comments/annotations to BI
content, build a repository of decision
history to raise knowledge capital in the
organization
– Support workflow to establish
accountability and engage the right
people at the right time
Built-in collaboration and social
networking fuels the exchange of
• New/Advanced Features ideas and knowledge that naturally
– Annotations occurs in the decision-making
process
– Cognos Collaboration (Lotus Connections)
35 35

36. Built in social networking to connect and align
Build stronger relationships and a reliable
corporate memory by collecting, organizing,
sharing and reusing work
IBM Cognos Collaboration
Solution Highlights
• Link directly from Cognos Business Insight to a
Lotus Connections activity
• Create new activities directly from Business
Insight
• Send email notifications directly from the Lotus
Connections Activity
• Easily reference past decisions with integrated
search
36 36

37. and Simply Do
Mobile and Disconnected
Integrated
Real-time
37 37

38. and Simply Do
Actionable insight everywhere at the point of impact
• Cognos 10 advances
– Adopt mobile to accelerate delivery of
interactive analytics to executives
and the frontlines
– Address challenges of compressed
decision cycles with real-time
analytics
– Integrate analytics in everyday work
and in workflow to inform business
processes
• New/Enhanced Features
– Cognos Mobile
– Cognos Active Report Mobile, real-time, and portable BI
transforms BI from a separate
– Cognos Real-Time Monitoring task, to BI informing everything
you do
38 38

39. Analytics on the go for more devices and richer interaction
Provide business users with the information
they need to make responsive and informed
decisions regardless of their location
IBM Cognos Mobile
Solution Highlights
• Support for iPhone, iPad, BlackBerry, Windows
Mobile, and Symbian mobile platforms
• Full BI interactivity including Drill Up/Down/Through
• Ability to schedule reports for immediate access to
key content
39 39

40. IBM Cognos Mobile
What is NEW in Cognos Mobile? iPhone® BlackBerry®
Support for iPhone and iPad
• Zero footprint web applications
• Full BI interactivity using touch gestures
Improved Blackberry design interface
Drill up / down now available
Support for additional prompt types
NEW Benefits iPad® Symbian
Windows
Extended platform support Mobile
Enhanced Blackberry design to
support touch gestures
Author once, use many times
Full Enterprise support
40 40

41. Serving Business Intelligence on the Hip
Modern and interactive user experience on Access to BI Content – Compression – in transit
both the BlackBerry and iPhone devices Author Once (not RA) & on device
Connected & Location Aware Support for Prompted iPhone / iPad Touch
Disconnected (BB) Reporting Reports Controls
Support for Drill Down / Up /
Through, Package
Consistent Menu
41 41

42. Offline interactive Dashboard and analysis, delivering very fast,
self contained BI to reach more users
Extend the reach of BI and analytics to a
broad audience of consumers so they can
interactively uncover new insights
IBM Cognos Active Report
Solution highlights
• Disconnected reporting application
• Fully interactive content
• Support for mass deployment
• Fast Performance
42 42

43. Ad-hoc analysis of real-time information
Make decisions in-flight by adding another
dimension with integrated real time information
to monitor the pulse of the business
IBM Cognos Real-time Monitoring
Solution
• Instantly view the information needed to
monitor your business and make daily or
hourly decisions
• View in context with other BI information
directly in Business Insight
• Automatically alert the right people
• Determine the root cause of an issue
• Drill down and filter information so you
have exactly what you need
43 43

44. From Cognos 8 to 10
Cognos 8 Cognos 10
Report Viewer Interactive &
Disconnected
Reporting
Portal Pages Applications
Active Report – Burst out managed and
interactive dashboards
Go! Dashboard
Go! Search Self service
dashboards &
assembly
Business Insight
Query Studio
Analysis Studio
Self Service
authoring &
PowerPlay Studio exploration
Business Insight Advanced
Report Studio Express
44 44

45. •DEMO
45 45

46. FORTSCHRITTE für Ihr BI der Zukunft durch das IBM
Synergy Play –Erkenntnisse_Konzepte_Lösungen
• F achkonzept
• O rganisationskonzept
• R OI-Konzept
• T echnische Lösung
Die nächste SCHRITTE gehen wir gerne
mit Ihnen zusammen ☺.
46 46

47. Questions?
問
題
Ερωτή
Ερωτή
Fragen
?
Vragen
σεις
σεις
问
题
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Domande
質
Questions
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問
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48. Thai
Traditional Chinese
Russian
Gracias Spanish
Danke
German
Merci Obrigado
French
Brazilian Portuguese
Arabic
Grazie
Italian
Simplified Chinese
Thank You English
Korean
Japanese
© Copyright IBM Corporation 2010 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty
of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is
intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license
agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM
operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are
not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of
the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.
48 48

49. Contact Details
Friedel Jonker Wilhelm-Fay-Strasse 30-34
Dipl.-Kaufmann D-65936 Frankfurt
Manager Business Devel.
Analytics & PM Phone (+49)-69-6645-1227
IBM Software Group Fax (+49)-69-6645-5640
Information Management Mobile (+49)-160-9638657
Jonker@de.ibm.com
49 49

50. 50 50

51. Anhang:
IBM IEU Synergy Play
am Beispiel Banking & Finance
51 51

52. Fortschritt in der Bankensteuerung
-Für eine gute Unternehmensperformance müssen alle wertorientiert
zusammenarbeiten !
Wirkung von CRM
auf die Unternehmens-
performance
52 52

53. Ein Blick in die Vorgehenweise zur Ermittlung der KPIs
und zur Implementierung des Dashboards
C2. Value drivers
and related KPIs and Dashboards
1. Analyse Aufbau &
Roadmap Strategie und Planung
Definition des Umfangs Einführung
und der Inhalte des
Dashboards
Analyse und Zwischen Validierung Analyse von Technische Erstellung
Analyse der Definition Lösung der Einfluss und Analyse und des
existierenden HR Darstellung Beeinflussung Planung Dashboards
Lösungen und Tools
Human Resources
Identifikation von Management & Staff Ratio
Verbesserungsbedarf
Einfluss
und Empfehlungen Turnover / Headcount
Installation &
% Employees attending mgmt Konfiguration
% of Management with Beeinflussung
2. Roadmap development
Pilot Test &
Total internal costs Rollout
Entwicklung der Roadmap Succession Plans
für WFA Performance to Pay Kontinuierliche
Definition der WFA Optimierung
und Dashboard
Vision Focus on actionable information for business performance management
Entwicklung einer Definition von Zielen, Beginnend mit Was sind die Welche von den Zugriff auf Entwicklung des
Herausforderungen/ existierenden Haupttreiber der Kenngrößen leistet den Datenquellen, Dashboards für die
Roadmap in Ressourcen, Umfang (Zwischen-) Größen Größen? Wie hängen Verfügbarkeit, entsprechenden
höchsten Beitrag und
definierten Phasen Identifikation von diese mit den kann aktiv beeinflusst Design der Rollen basierend
GAPS strategischen Zielen werden? technischen Lösung. auf dem WFA
zusammen? Welche Rollen …? Akzeptanz Kriterien. Ansatz
53 53

54. Banking Reference Architecture (CC&I Domain) … with IBM SWG Product Overlays
Channels Lotus Forms
Banking Enterprise
Core Systems Business Banking
Branches Forms
Information Mgmt & Credit
Mgmt Business Processes Operations
Systems
Debt Credit Cards
Rules Service Marketing Customer
Engine Processes Processes Relationship General
iLog Risk
Mgmt Ledger
ATMs Electronic Compliance Sales Business Marketing Fraud
Corporate
Processes Banking
Signature Processes Partner Decision Retail
Services Support Product Banking
WebSphere
Business Monitor Real Relationship Loan
Process Models Campaign Mgr Management Resource Origination
Utility & Business Events
3rd Party
Presentation / Interaction Services
Customer Systems Process Manager Products/Svcs
Case
Regulatory Payments
WebSphere Management
Call Centers
Enterprise Access Services
WebSphere Process Server
Portal
Thin Service Registry
Service Registry Service Mgmt
Service Mgmt Enterprise
External
Client Enterprise Service Hub
Enterprise Service Bus & Repository
& Repository && Invocation
Invocation Service Bus
Services Gateway
WebSphere ESB, MQ, Message Broker
Internet
Data Integration/ Information
Information Services FICO
Fico
Customer Framework Credit
Banking Industry
Analytics Scores
Rich
Client Cognos, SPSS
Models
DataStage Master Content
Business Demographic
Relationship Insight
QualityStage Data Mgmt Data
Mgmt MDM Systems
Managers /
Agents Search & Server
3rd party
Discovery Data
Analytics Customer Document
EAS Account Mgmt
Product Systems
WMBTT Server Threat & FileNet
Fraud Banking Data
Analytics
Warehouse Banking Unstructured
Mobile Multi-Channel Customer Data Data Data
Marts
Banking Integration Insight
Warehouse
& Analytics Data Information
WMBTT (Build Warehousing Foundation
Option)
Tivoli (ITM, TAM, …)
Security, Management & Governance
Governance & Monitoring
April 2010
Rapid Development & Integration Modeler, WID, RSA, IDA, …
54 54

55. IBM BAO Services methodology
PHADE (Process-Application-Data-Insight-Embed)
55 55

56. Finance and Integrated Risk Management (FIRM)
Complete summary of risk metrics, credit risk databoards, counterparty risk exposures but
also market and operational risk and final a view into financial reporting.
• What does it do?
Provide banks an enterprise view of
risk across risk classes, geographies,
lines of businesses, etc including:
Credit Risk (Retail)
Credit Risk (Wholesale /
Counterparty)
Operational Risk
Market Risk
Financial Reporting
• What does it include?
–Sample dashboards and
hundreds
of detailed Risk/Finance metrics
–Supporting sample datamarts
based
on numerous sources including the
BDW
–Multiple BI metadata models
56 56
• Why?

57. FIRM (Finance and Integrated Risk Management) – Overview
End Users
C-Suite BOD Finance Risk Operations Sales Marketing Regulators
FIRM – Finance and Integrated Risk Management
KEY CAPABILITIES: •Management Reporting
•Scorecards •Financial Reporting
•Dashboards •Regulatory Reporting
•Ad-hoc •Risk Planning
•OLAP Analysis •Risk “what if” Sandbox
•Events/Alerts
FIRM, FIRM, FIRM FIRM TM1, FIRM, FIRM, FIRM
BRP- Risk Scenario (OpenPages) (OpenPages) XBRL Risk Scenario Cognos Metrics
Banking Analytics (FRS Global) Analytics Controller Studio,
Risk Perf Blueprint Blueprint TM1
Application (R2 Financial) IBM Solution Accelerators (R2 Financial)
57
Retail Wholesale Operational Regulatory Regulatory Market Financial Enterprise
Credit Risk Credit Risk / IT Risk Compliance Reporting Risk Reporting Risk
57 57

58. FIRM: Sample Dasboards
Risk Metrics Summary Credit Risk Dashboard Real Time Market Risk
Counterparty Credit Risk Operational Risk Financial
Reporting
58 58

59. Die Meinung der Analysten ist eindeutig
59 59

60. IBM Cognos a Leader in the Forrester Wave™: Enterprise BI Platforms
The Forrester Wave is copyrighted by Forrester
Research, Inc. Forrester and Forrester Wave are
trademarks of Forrester Research, Inc. The Forrester
Wave is a graphical representation of Forrester's call on a
market and is plotted using a detailed spreadsheet with
exposed scores, weightings, and comments. Forrester
does not endorse any
vendor, product, or service depicted in the Forrester
Wave. Information is based on best available resources.
Opinions reflect judgment at the time and are subject to
change.
Source: Forrester Research Inc. “The ForresterWave: Enterprise Business Intelligence Platforms, Q4 2010”, Oct 21, 2010.
Full report can be accessed at http://www.ibm.com
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61. IBM Cognos Client Success Case Studies
Täglich werden es mehr ! Siehe:
http://www.01.ibm.com/software/success/cssdb.nsf/topstoriesFM?OpenForm&Site=cognos&cty=en_us
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