SanDisk YouTube Brand Channel Wireframes

Title
MODIFICATION DATE Tue Sep 15 2009

FILE NAME SDK-YouTube-IA.grafﬂe

Information Architect: Abi Jones

Client: SanDisk
Project: YouTube Brand Channel
Deliverables: Site Map, Wireframes, Interaction Design

SanDisk Brand Channel Gadget on YouTube
Content Map

Welcome

1.0 - Point and
Video Upload 2.0 : DSLR Video Upload 3.0 : Music Video Upload
Shoot

2.1 : Card Size 2.3 : Shooting 3.1 : Unboxing 3.3 : Fun with
1.1 : Card Size 1.2 : Card Speed 1.3 : Take Video 2.2 : Card Speed 3.2 : How-To's
Comparison Tips Sansa Sansa

1.1.1 : SanDisk 1.2.1 : SanDisk 1.3.1 : SanDisk 2.1.1 : SanDisk 2.2.1 : SanDisk 2.3.1 : SanDisk 3.1.1 : SanDisk 3.2.1 : SanDisk 3.3.1 : SanDisk
Content Content Content Content Content Content Content Content Content

1.1.2 : UGC 1.2.2 : UGC 1.3.2 : UGC 2.1.2 : UGC 2.2.2 : UGC 2.3.2 : UGC 3.1.2 : UGC 3.2.2 : UGC 3.3.2 : UGC

Key

4.0 : Backup and 6.0 : Current Topic Area
Video Upload 5.0 : Mobile Video Upload
Storage (USB) Promotion

Sub-Topic
4.1 : How Does It 4.2 : Backup 5.1 : Add 5.3 : Download 6.1 : Video
5.2 : Get Music
Work? How-To's Memory Games Upload SanDisk Content

4.1.1 - SanDisk 4.2.1 : SanDisk 5.1.1 : SanDisk 5.2.1 : SanDisk 5.3.1 : SanDisk 6.2 : SanDisk
Content Content Content Content Content Content User Generated
Content

4.1.2 : UGC 4.2.2 : UGC 5.1.2 : UGC 5.2.2 : UGC 5.3.2 : UGC 6.3 : UGC
Video Upload Topic

Creator Jones, Abi 2/8

Introductory Video
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

1. Leaderboard Component
The leaderboard component of the SanDisk brand channel page may be made
transparent or appear as a static banner advertisement.
1
2. Introductory Video
2.1 Non-promotional: During non-promotional periods, the standard introductory
video will play in this space.
2.2 Current Promotion: During promotional periods, a promotional video may
precede, follow, or take the place of the introductory video.

2
3. Page Fold
This dotted line indicated the 550 pixel mark on the page, the approximate
location of the fold.

4. YouTube Page Components
The YouTube page will contain other components to be determined. These
components may include:
Extended playlists
Archived contest entries
3 Subscription information

Videos | Favorites | Subscribers

4
Channel Statement Subscribe Videos (80) Subscribe to SanDisk's Videos

Videos | Most Viewed | Most Discussed

SanDisk
Joined: January 09, 2009
Last Sign In: 2 hours ago
Subscribers: 4,800
Channel Views: 1,178,317

Suspendisse ultricies semper justo, nec commodo dolor
cursus nec. Ut sed felis nec enim scelerisque consectetur SanDisk USB... SanDisk USB... SanDisk USB...
eget ac nisl. Sed consectetur libero ut eros sodales ultrices. 6 days ago 6 days ago 6 days ago
In est risus, mollis ac pretium sit amet, suscipit id ligula. 36,556 views 36,556 views 36,556 views
Donec condimentum dapibus magna quis luctus. Mauris
sandisk sandisk sandisk
eros urna, ornare vitae feugiat non, iaculis a risus. Nam
feugiat elit id ligula porttitor a placerat tellus elementum.

Report proﬁle image violation

SanDisk USB... SanDisk USB... SanDisk USB...
6 days ago 6 days ago 6 days ago
36,556 views 36,556 views 36,556 views


Topic Browse - Six or Fewer
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

1. Traditional Navigation Menu
The traditional navigation appears after the introductory video is complete. In
the ﬁrst phase of this gadget, the navigation will include the following, each
with applicable secondary elements:
Mobile
Cameras
DSLR
Music
Backup & Storage
Current Promotion
1

Backup Current This navigation schema can be adjusted to accommodate a greater number of
Mobile Cameras DSLRs Music & Store Promotion menu items, as shown in the image below.
Add Memory
While the traditional navigation menu will appear momentarily after the
Get Music introductory video rolls, it will roll into the top of the gadget, leaving an indicator
where the menu will slide into place upon rollover.
Play Games
Mobile Cameras Current 2. Wall-Based Navigation
Promotion The wall-based navigation gives the user an exploration-based way to select
2 topics and pulls the user into interacting directly with the gadget.

3. Wall-Based Navigation - Additional Topics
Shown below is an example of wall-based navigation with 16 topics.
DSLRs Music Backup
& Store 3

Mobile Current
Cameras Topic
Promotion

Channel Statement Subscribe Videos (80) Subscribe to SanDisk's Videos Gaming DSLRs Backup
Videos | Most Viewed | Most Discussed & Store Topic
SanDisk
Netbooks Music Promotion
Subscribers: 4,800
Winners Topic

cursus nec. Ut sed felis nec enim scelerisque consectetur SanDisk USB... SanDisk USB... SanDisk USB... Topic
eget ac nisl. Sed consectetur libero ut eros sodales ultrices. 6 days ago 6 days ago 6 days ago Topic Topic
In est risus, mollis ac pretium sit amet, suscipit id ligula.
36,556 views 36,556 views 36,556 views Topic




Topic Browse - Intersitial Animation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Interstitial Animation
The page represents the interstitial animation that will occur between
selections.

Get Music
Add Memory

Mobile Play Games




SanDisk
Subscribers: 4,800





Sub-Topic Browse
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

1. Traditional Navigation Menu
This version of the gadget accounts for primary and secondary layers of
traditional navigation. Clicking on one of the items in the secondary layer (as
shown: Add Memory, Get Music or Play Games) takes the user directly to the
cloud for that speciﬁc sub-topic, as shown on page 7.

2. Cloud Selection
This view shows only three sub-topics. If a greater number of sub-topics are
expected, this difference will be accounted for by design changes or addition of
a level of navigation.
2.1 Clicking on 'Play Games' or anywhere in this cloud, without clicking on a video,
Backup Current will take the user to a full cloud view, as shown in page 7.
Mobile Cameras DSLRs Music & Store Promotion
2.2 Clicking directly on a video within this view will brieﬂy show users the full cloud
Add Memory before zooming in on the video and beginning video play.
Get Music
1
3. Bread Crumbs
Play Games
The bread crumbs provide a tertiary form of navigation and show the user
Get Music where he or she is within the gadget.

Add Memory
4. Moving Between Levels
This icon represents a tool that will help users easily move up one level at a
time within the gadget.
2

Play Games
4
3 Get Music
Home Mobile
Add Memory


Play Games
SanDisk
Subscribers: 4,800
Channel Views: 1,178,317 Home Mobile




Selected Layer
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Hidden Traditional Menu
This wireframe displays a single sub-topic cloud with the traditional navigation hidden.

Video Selection
Clicking on a video within the cloud loads that video (shown on page 8), clicking
in any white space within the cloud zooms further into that cloud without loading a
video.

1

Play Games

Home Mobile Play Games




SanDisk
Subscribers: 4,800





Viewing Video
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

1. Video
1.1 The video will be shown inside of the gadget, either within the cloud or in a
light-box style format.
1.2 After rolling, the video will display a set of tools available in the YouTube
system, these tools may include replaying that video, playing the next video in
a playlist, or embedding a video.

2. Video Title
Depending on space and design limitations, the video title will appear in or
near the breadcrumb area.
1

3

Home Topic Sub-Topic Title of Video Title of Video Title of Video




SanDisk
Subscribers: 4,800





SanDisk YouTube Brand Channel Wireframes

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