US Social Media Launch Campaign Pitch by Jonathan Higley

1. Lamborghini Urus
CONQUER THE ELEMENTS
US Social Media Launch Campaign
E A RT H
F I R EA I R
WAT E R
Prepared by Jonathan Higley

2. Lamborghini Urus - US Social Media Launch Campaign JONATHAN HIGLEY 152
• Room and Luxury
• All Terrain
• 650HP Twin Turbo V8 - 200MPH
• Hybrid Option
• Light-weight Carbon Fiber Construction (less than 4000lbs)
• Test Drive Sign-ups
• Micro-site Visits
• Likes, Views, Reposts
Key Marketing Points (KMPs)
Key Performance Indicator (KPI)
WHAT
A four-part social media video campaign highlighting key marketing points of
the Urus and promoting activations (test drives) in an exciting way.
CONQUER THE ELEMENTS
One day. Four elements. How will you conquer the elements?

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SOCIAL CHANNELS
DELIVERABLE
CALL TO ACTION Share your story: How will you
#conquertheelements
Be the first in the US: Visit
the micro-site, Sign Up +
Drive
x4 30 Second Videos 60 Second Video Interactive site featuring each
video + test drive sign up
Still Photography
Asset + Graphic Design
Be the first in the US
Sign Up + Drive
Be the first in the US: Visit the
micro-site, Sign Up + Drive
Instagram YouTube / Facebook Email Micro-site
CAMPAIGN DELIVERABLES
CONQUER THE ELEMENTS

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F I R E
E A RT H
WAT E R
A I R
It’s dawn in a modern home. We move
through a window to the interior. A digital
display on the window blinking 5:59 turns
to 6.
The lights automatically illuminate.
Their futuristic home announces “Good
morning. What will you do today?”
Our hero and his beautiful wife are
already awake - ready. They look at each
other. A hint of a smile and eye brow lift
over the rev of the Urus engine.
On the window overlooking their Urus
four quadrants display four terrains and
four elements. They select their first
challenge: Earth
THE ORIGIN

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Mountains
All Terrain
Reach the Highest Mountain
CHALLENGE
TERRAIN
FEATURED KSP
CHALLENGE ONE
E A RT H

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Beach / Shoreline
Storage (The Surf Boards)
Ride the Wave
CHALLENGE
TERRAIN
FEATURED KSP
CHALLENGE TWO
WAT E R
Low CO2 Emissions
ADDITIONAL KSP

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Mountains
Low CO2 Emissions
All Terrain
Storage Capacity
Light-weight Carbon Fiber
Ski
CHALLENGE
TERRAIN
FEATURED KSP
ADDITIONAL KSP
CHALLENGE THREE
A I R

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Desert
650HP Twin Turbo V8 - 200MPH
All Terrain
Storage Capacity
Light-weight Carbon Fiber
Shoot a Hole-In-One
CHALLENGE
TERRAIN
FEATURED KSP
ADDITIONAL KSP
CHALLENGE FOUR
F I R E

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The sun has set and the day is done. Our
heroes have conquered the elements and
return to the city.
As they zip through the city the lights
illuminate their look of satisfaction.
They accelerate and zoom off into the
night heading home...or wherever their
next adventure takes them.
FINALE

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CASTING: OUR HEROES
Male: Mid to Late 30s Female: Late 20s

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PRODUCTION: LOCATIONS
Edit to delivery to co-incidence and release following the premiere.
RELEASE SEQUENCE
Micro-site Launch Email Campaign
Instagram #1 #2 #3 #4
YouTube
Los Angeles
Mojave
Bear Mountain
Malibu
Silver City Mountain
This campaign will be filmed
over four days in the greater
Los Angeles area.

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PRODUCTION PLAN + TIMELINE
Pre-Production Team
Production
Post Production
Scripts Written and Approved
Storyboards and Shot list
Casting
Location Scouting and Securing
Production Schedule
Equipment + Technology
Pre-Production Walk-through
Director
Producer
Creative Director
Casting Coordinator
Writer
Director / Director of Photography
Producer
Creative Director
Script Supervisor
Production Assistant
Wardrobe / Hair / Makeup
Cast
Lead Car Driver
Driver
Detailer
Director
Editor
Audio Engineer
VFX
Colorist
4 Shooting Days
Day 1 (Day): Los Angeles Dawn @ Property to Dusk
Day 1 (Night): City Drive (Return)
Day 2: Malibu
Day 3: Silver City
Day 4: Bear Mountain
Day 4: Mojave
Instagram Deliverables
Editing
Visual Effects
Color Correction
Asset Collection + Delivery

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E A RT H
F I R EA I R
WAT E R
CONQUER THE ELEMENTS
DEALER LOCATOR
650HP
650HP
TWIN TURBO V8
ALL TERRAIN
4-WHEEL DRIVE
HYBRID
TECHNOLOGY AVAILABLE
CARBON FIBER
LESS THAN 400LBS
STORAGE
36 CUBIC FEET
MICRO-SITE
To compliment the
campaign, we can also
create a single-page
scrolling micro-site
continuing the ‘Conquer
the Elements’ theme
while featuring key KSPs
from the still and video
assets we create from the
production.
Full length feature video:
PAGE CONTINUES TO SCROLL (SEE NEXT PAGE)

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FIRST NAME
LAST NAME
EMAIL
STATE
FIND YOUR DEALER
ABOUT YOU
CITY
BE THE FIRST IN THE USA TO DRIVE A URUS
SUBMIT
650HPTWIN TURBO V8
205MPH
650HP
TWIN TURBO V8
ALL TERRAIN
4-WHEEL DRIVE
HYBRID
TECHNOLOGY AVAILABLE
CARBON FIBER
LESS THAN 400LBS
STORAGE
36 CUBIC FEET
On click users can explore
key KSPs.
Visitor can also sign-up
for test drives.
CONTINUATION FROM PREVIOUS PAGE
MICRO-SITE

15. Thank you for your consideration.
We looking forward to hearing your thoughts.