As the landscape has changed, new best-in-class patient engagement strategies are changing the way clinical research is conducted – making it more simple, more integrated, more accessible and more patient-minded. This session will explore the 5 habits of highly patient-focused research including Quintiles’ innovative direct-to-patient programs that are helping to shape this new research experience for patients.

1. Copyright © 2013 Quintiles
The 5 Habits of Highly
Patient-Focused Research
A New Research Experience
| March 4, 2014
John Reites
Sr. Director, Offer and Product Development
Health Engagement & Communications

2. 2
US Text Messaging
Source: http://mashable.com/2012/09/21/text-messaging-history/ | US Statistics
1995
Average Person Sends
0.4 Texts Per Month
2007
More Texts Than Phone
Calls Per Month
TODAY
Most Widely Used Data
Application

3. 3

4. 4
5

5. 5
Research the Patient Motivation

6. 6
Create Trust

7. 7Source: HRI Consumer Survey, PwC, 2013

8. 8
Design the Patient Experience

9. 9Source: http://sethgodin.com
“What matters now is
trust, permission,
remarkability, leadership,
stories that spread and
humanity: connection,
compassion, and humility”
– Seth Godin
The Icarus Deception

10. 10
Understand the Landscape
to Be Bold

11. 11
Foster Long-term Relationships

12. 12
PATIENT: John Reites
ADDRESS: 123 ANYWHERE WAY
HERE, NC 00000
PATIENT ID: #012-064 DATE: FEB 28 2014
PHONE: 999-555-5555
PATIENT ID CARD

13. 13
Contact
John Reites
Sr. Director, Offer and Product Development
Health Engagement & Communications
mobile: 919 455-3949
email: john.reites@quintiles.com
LinkedIn: linkedin.com/in/johnreites
Patients As Partners
The 5 Habits of Highly Patient-Focused Research: A New Research Experience
As the landscape has changed, new best-in-class patient engagement strategies are changing the way clinical research is
conducted – making it more simple, more integrated, more accessible and more patient-minded. This session will explore
the 5 habits of highly patient-focused research including Quintiles’ innovative direct-to-patient programs that are helping to
shape this new research experience for patients.