1. Innovation is mostly about connecting the dots and crossing boundaries - Jeff DeGraff
INNOVATRIUM
Innovation Happens Faster Here!
DEVELOPING INNOVATION
LEADERS
The Innovatrium is:
An institute for Innovation, providing
instructions to current and future inno-
vation leaders
An idea laboratory, jumpstarting, devel-
oping, and shepherding innovation pro-
jects through the organization
A diverse community, comprised of
university faculty, industry experts, prac-
titioners, and students
The Innovatrium is the ideal venue for
leaders to establish new innovation prac-
tices, experiment, and tackle specific pro-
ject challenges, and become more effec-
tive innovators. Moving innovation out of
corporate isolation through collaborative
ventures, the Innovatrium will offer re-
sources, training, and coaching to
jumpstart innovation initiatives.
The Innovatrium’s programs are based
upon the cutting-edge principles of the
Competing Values Framework (CVF). The
result of over 25 years of academic re-
search, the CVF is a broadly applicable
model that fosters successful leadership,
improves organizational effectiveness
and promotes value creation.
HERE, INNOVATION HAPPENS FASTER
The Innovatrium (Innovation + Atrium) is an innovation center that connects
private and public entities. The Innovatrium acts as an idea market, think
tank, and research lab for innovation projects. The focus is on growth
through the development of innovation practices and leaders, quickly gen-
erating results.
OUR MISSION
The mission of the Innovatrium is to be to business innovation what the
Juilliard School is to music; bringing together master artists, teachers and
students in a collaborative effort to create something new. The Innovatrium
integrates the best of consulting and teaching into action learning. Through
these activities, we seek to create a sustainable interdisciplinary innovation
community of scholars and practitioners that can enhance the development
of new knowledge and methodology.
YOUR INNOVATION WAY
We train you in our unique innovation method, in an apprenticeship model
we call SODOTO (See One, Do One, Teach One). You learn to identify inno-
vation opportunities, jumpstart various innovation projects, manage those
projects, and most importantly, guide your projects through your organiza-
tion. We help you design your innovation way: a unique innovation process
that suits your organizational culture and integrate it with your current or-
ganizational system.
JOIN OUR COMMUNITY
We work with various types of organizations, including Fortune 500 compa-
nies, community leaders, foundations, and education institutions. We are the
bridge between the business community, non profit community, and major
Universities to connect the dots and make innovation happen. In our pro-
jects, we bring experts, practitioners, researchers, and students together. Our
clients include
General Electric,
Thomson Reu-
ters, Prudential,
and Pfizer,
among others.
We help our
clients change
the way they
think and do
business to
achieve sustain-
able growth.
Innovation Dr, Whitewater, WI 53190 www.innovatrium.org 608-516-7395

2. John DeGraff is an Adjunct Marketing Professor at the University of Wisconsin
Whitewater and Managing Partner for the Innovatrium and Competing Values
consulting firm. Over the last seven years, John has worked with 20 of the Fortune
500 teaching Leading Innovation and Growth workshops at the Innovatrium and
with the University of Michigan, Ross School of Business Executive Education. He
has led innovation and growth programs with notable companies like GE, Ceridian,
Eaton, Florida Power and Light, Haworth, Hagerty Insurance, Johnson & Johnson,
McDonald’s, NBC, Pfizer, Prudential, ProQuest and John’s early career was defined by his role as a young leader
and creativizer who realized that innovation was the surest pathway to growth. Over the past 25 years he has
successfully launched over 150 new products, including two product lines that have earned over 1 billion dollars
(Gerber Graduates and first multipack microwave popcorn in Wal-Mart Pop Weaver).
John DeGraff—Making Innovation Happen
BENEFITS OF THE INNOVATRIUM
As a part of the Innovatrium community, you will:
 Become a part of an innovation network for cross-business collabora-
tion.
 Build replicable and scalable new business practices.
 Develop a line of sight on new practices and technologies.
 Enhance your leadership pipeline by developing the skills of future
innovation leaders.
 Strengthen your organic growth through innovation.
 Join a sustainable community of innovation leaders who can facilitate and execute innovation everywhere.
 Gain access to “proving grounds” for strategic initiatives.
LOCATIONS
The Innovatrium provides a unique experience with an environment especially designed to facilitate brainstorming and
collaboration. It is a perfect venue for off-site innovation workshops or programs and establishes a safe atmosphere that
is conducive for out-of-the-box thinking and experimentations. There are two Innovatrium locations, each has its own
feel and personality:
1. Ann Arbor, Michigan
Conveniently located in the middle of the University of Michigan campus, this original Innovatrium enjoys a close
relationship with the university’s top schools and colleges. This setting lends to the open and relaxed atmosphere. It
also provides access to a deep talent pool of highly prac-
ticed experts and thousands of technically skilled, qualified
students and graduates who are available to assist the Inno-
vatrium community members in their innovation and
growth efforts.
2. Whitewater, Wisconsin
The Innovatrium in Whitewater, Wisconsin is as polished as
its Ann Arbor sister is informal. We partner with the Univer-
sity of Wisconsin Whitewater (UWW) to provide standard
and customizable innovation programs. The Innovatrium is
housed in eco-friendly technologically advanced business
incubation facility.
Innovation Dr, Whitewater, WI 53190 www.innovatrium.org 608-516-7395