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Intro to blueskies 2
1. An Introduction to Blueskies Airlines…
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Profile
Blueskies is Australia’s newest low-cost airline. They fly to 12 major cities in Australia and
have 3 international routes to Queenstown, Phuket and Bali. Their closest competitors are
Jetstar and Virgin Australia. Blueskies is a level above Tiger Airways and Rex which are
perceived to be budget airlines. Blueskies predominantly has a consumer target market,
however they also have corporate rate agreements in place with large organisations such
as ANZ and Optus. Blueskies is also part of One World Alliance which allows frequent flyers
to gain points towards further travel.
As they are a new company, Blueskies is implementing an aggressive marketing campaign
to increase their customer base and brand awareness. They are focussing heavily on social
media as it can be very innovative and inexpensive.