Consistently in the TOP 100 Across the US since 1999 CENTURY 21 COACHING TRAINING TECHNOLOGY * SUCCESS IS OUR CULTURE * KINDNESS OUR VIRTUE * FAMILY OWNED

1. Century 21
AllPoints Realty
Tools & Systems

2. Century 21
AllPoints Realty
• We are the #1 Century 21 in
Central New England!
• Established in 1988
• An independently owned &
operated family company
• 8 offices, 350 agents, and we
are still growing!
• Owners
• Ryan Peterson
• &
• Kelly Peterson

3. Our Offices
Avon
36 West Main Street
Avon CT, 06001
860.675.0021
Branford
1236 Main Street
Branford CT 06405
203.481.7247
Enfield
71 Hazard Avenue
Enfield CT, 06082
860.745.2121
Hebron Wallingford
17 Main Street 857 North Main Street Ext.,
Suite 3
Hebron CT, 06248 Wallingford CT,06492
860.228.9425 860.675.0021
Manchester West Hartford
175 Main Street 1001 Farmington Avenue
Manchester CT 06042 West Hartford CT, 06107
860.646.4525 860.521.0021
Southington
117 North Main Street
Southington CT 06489
860.621.8378

4. YOU HAVE
CHOICES –
WHY CHOSE
US?
THE BRAND . CENTURY 21
THE COMPANY . CENTURY 21 AllPoints Realty
THE TECHNOLOGY – Best in the Industry- With
Lead Generation & Conversion
THE EDUCATION COACHING AND TRAINING –
Local & National – What we are Known For!

6. We are: 119,000 Brokers & associates in approximately
8,300 offices in 81 countries

18. Century 21 AllPoints
Realty
• Family-owned & operated
• Non-Competing management team
• Multi-Office Firm with 8 Offices
• Southington, Avon, Branford, Enfield, Hebron,
Manchester, Wallingford, West Hartford
• Ranking as one of the 25 Top Century 21 Companies
in the World
• Member of the 2100 Club in Century 21
• Member of:
• GHAR, Midstate, Tri-County, New Haven
Middlesex Associations of Realtors & Realtor
Association of Pioneer Valley of Massachusetts
Boards
• CTMLS, CMLS, and MLS PIN of Massachusetts

19. Century 21 AllPoints Realty
• Member of CTR, NAR, and MAR
• Part of the Executive Management group with the Mike Ferry
Organization which entitles our agents to discounts for Mike Ferry
events
• Mike Ferry in-house training and coaching
• Corporate Attorney available
• Errors and Omissions Insurance
• Branded Yard Signs
• Monthly Newsletter to inform and announce company happenings
• Monthly Company production awards

20. Century 21 AllPoints Realty
• Broker licensed in CT and MA
• Primary Broker with Cartus Relocation
• Lone Wolf Enterprise system
• New “Where-to-live” website
• Company-wide holiday event
• Real Estate License Schooling
• Annual Award Recognition Event
• Transaction Management- optional but available
• Marketing Department available at no cost
• Aggressive Commission Schedule

21. The Offices
• Sales Managers
• Full Time Administrative staff in each office
• Marketing Administrative Assistants in every office
• Company trainer/Coach
• AllPoints Mortgage Officers on site if needed
• Call Center open 7 days a week- a live person picks up
our phones!
• TV Monitors with computers to view properties with
clients
• Professional IT on-call assistance available
• UPS Overnight Delivery for business

22. The Offices
• No desk fees, No Tech fees
• Leads Management including real time lead capture
that goes directly to agents from the consumer
• Office Equipment and supplies
• Company stationery and envelopes
• Branded Presentation Folders and Supplies
• High Speeds wireless Internet Access
• Showing Time Contract- Admins set up the
appointments on listings

23. Agent Tools • Zap CRM & Lead
Generator
• C21 Mobile App
• Zap Mobile App
• In-House Mortgage
Company
• Credit Reporting Contract
• Free YouTube Videos for
Listings
• Free YouTube Training
Channel
• Social Media sites
• Business Builder by
Market Leader for CRM,
Marketing, Newsletters
& Campaigns
• Branded Toolkit CMA
• C21 University
• Preferred Client Club
• Free PR Tools
• Unique URL Sites for
Listings
• Free Listing
Presentations

24. Agent Tools
• Monthly Market Updates
• Agent Financial Tool- Set your
Financial Goals
• Buyer & Seller Service Pledges
• DotLooop- paperless Transaction
Management with e-signatures
• 21online.com Intranet Site

25. How we Help to Grow Your
Business
• Announcement Cards to your Center of Influence per 100
• State Transfer Fee, MLS Change fee, & Board change fee for
experienced agents
• Name Riders for experienced agents (dependent on
production)
• Just Listed/Just Sold postcards- 50 free to surrounding area
• In-House coaching for agents
• Direct Deposit for commission checks
• Discount CE online

26. How we Help to Grow Your
Business
• Realtor.com contract- premier marketing for you and your
listings, no extra charge to agents
• Postage paid on all business mail
• Listings put on over 200 websites
• Business benefits for customers
• Newspaper display ads & Open house ads
• No copy charges & free voicemail
• Press release announcement
• Special free training events, webinars & workshops

28. Online Platforms for
Accelerating your Business
Goals

32. Century 21 Business Builder

33. C21 Business Builder A Marketing Tool – for Direct Mail, Flyers, Newsletters &
Guides in Print
And – Digital campaigns, newsletters, brochures and
flyers to email, for any type of property or personal
advertising- And a CRM to communicate with everyone!

34. Zap

35. LEADS
It helps to have a presence in the industry to generate leads & give
confidence to your circle of friends, family and acquaintances.
1. Real Time Lead Capture from over 400 Websites – through Lead Router
2. Delivered to your phone - you do not have to be in the office
3. Zap Leads – Zap Website delivers real time communication driving
prospects back to your website to look at properties and alerting you to the
activity
4. Number One Relocation Company – Cartus – bringing buyers and sellers
from many portals including AARP, NAVY FED, large corporations, Amazon
and more
5. Op-City Lead Generation System
6. Company Paid for online placement Portals
7. Company driven Social Media

36. Lead Tracking – Watch your leads search for homes on your own Website – then have that website communicate via an
algorithm suggesting properties and giving amazing information about the area, monthly payment options and suggested
selling prices based on sales in the area – MEET ZAP

37. Zap Daily Best
Practices
Log in each day Add your new contacts
into Zap and send the
welcome email
Send new contacts your
link to your mobile app
Set new contacts up for
new listings alerts from
Zap
Put new contacts and
new leads on a follow-
up plan.
Update out-of-
compliance broker
leads and complete
daily follow-ups.
Add property insights to
your website for every
home you tour.

38. Zap 21-Day
Plan
It takes 21 days to form a habit.
Day 1: Add 1 new contact into Zap and send a Welcome e-mail
Day 2: Add 1 Property Insight to help market your Zap website
Day 3: Add 1 Local Insight to help market your Zap website
Day 4: Invite a contact with an e-mail to download your
mobile app
Day 5: Choose a contact and use the Sign-in as Contact feature
to save a search to send New Listing Alerts from Zap

39. Zap | 21
Day Plan
Day 6: Use your mobile Zap CRM app to add another
new contact and send the Welcome e-mail
Day 7: Register for and attend the weekly Get Zapped!
Webinar series
Day 8: Use your Mobile Zap CRM to add a Property
insight while you are previewing or showing a property
Day 9: Use your Mobile Zap CRM app to add a Local
Insight
Day 10: Update Broker leads in your Priority Follow-ups
by sending an email or logging a phone call

40. Zap 21-Day Plan
Day 11: Add A YouTube
video to your Zap
website
Day 12: Link your Social
Media accounts to your
Zap website
Day 13: If you have a
domain name for your
website, forward the
domain name to Zap
Day 14: Review your
Service Markets in Zap; if
incomplete, contact your
Broker
Day 15: Add 5 or more of
your own leads or clients
into Zap and went the
welcome e-mail

41. Zap 21-Day
Plan
Day 16: Send all of your
leads the e-mail to
download the mobile app
Day 17: For all of your active
leads, use the Sign in as
Contact feature to save a
search and send New Listing
Alerts from Zap
Day 18: Add 1 new Property
Insight & 1 new Local Insight
to help market your Zap
website
Day 19: Place potential sells
on a neighborhood/home
value alert using the
Watched Home Update
feature
Day 20: Put your active
leads and clients on Follow-
Up Plans
Day 21: Promote your
domain name everywhere
and complete SEO tasks

42. About Insights
There are 2 types of Agent Insights
Property insights which are insights into properties
you’ve toured or shown
Local insights which are about your local area, including
events, markets, appeal, etc. where you want to
showcase your knowledge of the area.
Add insights to create new content for both your Agent
Website and your company’s page, MLS listings, and to
help potential clients understand your unique insights
into properties and areas.

43. Consumer
Website & App
Zap offers a desktop website, a mobile website, and a
mobile app consumers can use to search and save
properties.
Zap
Simply set up an account when a new Broker lead comes
in, and the consumer can save searches and properties
that will show up on any device.
Set up
After you log into Zap, you can find your website/mobile
app referral link in the My Website page, listed under your
picture & name in the upper right-hand corner.
Find

44. Follow-Up Plans
Follow-up plans are reminders to stay in touch with clients based on
your timeframe and methods. They are flexible, meant to match up
with the relationship you have with your contacts and help you stay in
touch with them.

45. Search Engine Optimization (SEO)
Two most important things you can do to increase SEO:
Provide as much info using keywords & phrases on your website that
consumers use.
Add as much unique content like Property & Local insights, and Agent
reviews to your Zap website.
Post links on Facebook, Twitter, LinkedIn, Blogs and other websites.

46. Listing Alerts
New listing alerts are e-mails sent on your behalf to your customers to
let them know about new listings that match their search criteria.
Consumers are prompted to click back to your website to learn more or
have the option to e-mail you back directly.
Alerts can easily be set up by you or by the client.

47. About Mobile CRM- What it can do
• Update Broker Leads
• Add Local Insights
• Complete Showings
• Add Tasks
• Complete Listing Appointments
• Respond to Requests for Info
• Review Lead Notifications
• View contact Profile Pages & History
• Send E-mails
• Use Phone Scripts
• Log a Call
• Add A TouchPoint Note
• Add a Profile Note
• Change Contact Status

48. Seller Tools
The consumer
website offers a link
to seller tools with 3
features:
•Home Value Estimates
•Interactive Pricing Tool
•Contact Agent

49. Watched
Home Updates
These are weekly e-mails sent to a
potential seller that show the 10
most recently listed propertied
similar to their property.
Potential sellers can use this e-mail
campaign to keep tract of any off-
market home and receive weekly
updates on similar properties.

50. About Contacts
The contact profile page keeps track of
everything the clients does and all updates and
communication you have with that contact
There are 3 features in the contact profile page
that make researching a contact quick & easy:
The ZapScore
Status
Search insights

51. Use Zap to
stay connected
to clients
Leverage the power of Zap to keep track of client information
Utilize Zap to discover client's real estate needs
Use Zap reminders to keep track of important client dates
Encourage clients to get started with Zap
Connect with & support clients
Service clients with other zap features
Utilize Zap to keep in touch

52. Ecards &
Videos to Stay
Connected
Zap provides ecards & videos to help
you stay connected throughout the
year. Some topics include:
Major holidays, Seasons, Mardi Gras,
National Coffee Day, National Pet
Day, Armed Forces Day, Flag Day,
Super Bowl Sunday, Congratulations,
Birthdays and many more!

53. Social Ad Engine

54. What is the C21
Ad Engine?
AI = over 1 mil
Touch Points
Tracked Thru
Facebook Suites
The Century 21 Social Ad Engine is a robust
platforms for local social ads. It’s designed to
support relentless agents like you. In under 5
minutes, you can launch a campaign to target
the clients you want but haven’t been able to
reach. It’s that fast, simple and effective.
Campaigns are based on your goals. Increase
awareness of your listing, drive traffic to your
listing web page, or generate leads directly
from Facebook & Instagram.

57. The Golden Ruler
Maximize and measure online visibility
with The Golden Ruler which provides
comprehensive reports on consumer
views and leads. You can send your sellers
a weekly report that shows how well
their listing is doing versus other listings
on the market.

62. RealSatisfied
& Century 21
Quality
Service
Survey (QSS)
Brokers and affiliated sales associates will automatically
have a RealSatisfied QSS sent to their clients e-mail for
every transaction closed in the dash system. Feedback
received from customers can be used to measure
performance on key service delivery attributes as well as
to better align themselves with customer needs and
expectations. Testimonials can be shared to social media
and other websites! Top performing offices and sales
associates are recognized based on survey results.

63. My C21 Site
Expand your online exposure to clients
and improve your business. 93% of home
buyers use the Internet to search for a
new home. As real estate professionals, it
is critical to be visible online. My C21 Site
is a tool that provides the power to create
high quality websites in English as well as
Spanish, leveraging century21.com tools
and resources. It is available for affiliated
agents, teams and offices for both
residential and commercial markets.

64. It Helps to Have a Website:
CENTURY 21 AGENT WEBSITES

65. Century 21 Unique
Property Sites
C21 Unique Property Sites are professionally
designed individual property websites
automatically created for each residential
listing on century21.com and for each
commercial listing on
century21commercial.com.
These sites are dedicated to selling that
particular property and with unique domain
names like 123MainSt.C21.com; it makes it
easier for consumers to find and connect with
the listing sales associate.

66. Preferred Client
Club (PCC)
Stay in touch with prospects and past clients
effortlessly. Experience the benefits PCC to follow
up with past clients and build their loyalty. It is our
premier program that supports you in your
customer relationship efforts.
The program automatically sends high quality
communications 7 times per year over a 5-year
period on your behalf. Enroll clients to stay in
touch with them over the long term without
sacrificing your time. All mailings are personalized
with your contact information and photo. You can
add or renew clients easily through 21Online.com.

67. Toolkit CMA
Toolkit CMA provides agents with a way to
quickly and easily create listing proposals,
marketing presentations with photo CMAs, and
property flyers for all listing and selling
occasions. The software is easy to use and
automatically merges comparable property and
picture content from your MLS into
presentations, property flyers, and buyer tour
documents.

68. Relocation

69. Cartus Broker Network 2018
Platinum Award
For our Agents:
It means more referral business opportunities for C21AP sales
associates, as CARTUS is a worldwide leader in employee relocation
solutions
For our Customers:
Platinum is the highest level of the Excellence Awards presented to
principal brokers. It is based on performance results, including
customer service and marketing of homes. In other words if you are
relocating, you know you will receive the highest level of service by
working with professionals at APR.

70. Relocation Services
Century 21 AllPoints Relocation is the first choice for Connecticut
& Part of the Largest Relocation company in the world
Century 21 AllPoints Relocation Services ensures that our clients;
both employer and employee are fully serviced from the initiation
of their move until the completion. We have a select group of A-
Team agents that are professionally trained to manage every detail
of the clients’ transition with the least amount of stress

71. What you
get with C21
Relocation
Services
• Global Recognition
• Leader in Relocation
• International Relocation
services
• Area Acclimation Visits
• Temporary Housing
Assistance
• Community & Shoreline
Tours
• Rental Assistance
• High-Tech & High Touch
communication
• Custom Market Analysis &
Pricing
• Home Search & Home
Marketing
• International Relocation
Partners
• Personal Relocation
Counselor

72. Century 21 AllPoints Realty
Marketing Department

74. C21APR Marketing Department
The C21AP Marketing Team consists of 6 members to help all agents
with any marketing needs they may have including:
Brochure Packages for individual properties
Welcome letters and bi-weekly updates sent to your clients
Marketing letters & Closing letters to your clients
Personalized flyers for prospecting & door-knocking
Online distribution to over 200 websites for your listings
Social Media Marketing
Content Creation

75. What else can the marketing team do?
Create, print & bind CMA’s for you to mail out or hand deliver
to clients
Input Showing Time Instructions
Broker Open & Broker Bonus Flyers
Client Appreciation & Special Event Invites
Assistance setting up social Media
Ad Creation for Newspapers & Magazines
Ask the Marketing Team if you have an idea!

77. Xpressdocs
Direct
Marketing
Present your office and properties with
style. This powerful suite of tools puts a
wide range of promotional products at
your fingertips, from business cards to
promotional materials with CENETURY 21
AllPoints Realty logos.
Use the Xpressdocs selection of Century
21 Marketing materials to create
customized collateral that makes your
properties stand out.

78. Century 21 Brand
Studio
Create professional-looking marketing
efficiently. Century 21 Brand Studio, equipped
with the Asset Library and My Logos, enables
you to create compelling marketing pieces
across different media formats, such as print,
online, outdoor and video. With My logos, you
can access and download the full library of
C21APR logos.

79. WORLD CLASS TRAINING
PROGRAMS

80. Century 21
University
Build long-term success and profitability.
C21 University provides system members
with access to comprehensive
development paths with robust content.
Flexible learning solutions are available
both live and virtually. The course content
is designed for both experienced veterans
as well as those wanting to launch a
lucrative real estate sales career.
Webinars, podcasts and videos
supplement the course content but can
also be utilized as stand-alone resources.

94. Classes offered with C21APR

95. Classes Offered
with C21APR
The MFO System 5-Step Listing
Presentation
Closing Skills, Objection Handling &
Scripts – Workshop & Practice
Grow Your Business-Generate Leads
Century 21 Tools & Systems of the Brand
Creating your 18-Point Proven Market
Plan- Seller Net Sheet

96. Ongoing
Classes &
Classes on
Demand
• Marketing Workshop- Mastermind
• Doing a Title Search
• Sales Contract Class
• Servicing the Seller
• Deep Dive- Lead Incubation
• Fine Homes & Estates Marketing
• Writing Ad Copy
• Handling Lead Opportunities & Open House Opportunities
• How to do a CMA
• How to do a Market CMA
• Servicing the Buyer to Closing
• Dotloop
• HUD How to
• Working Rentals
• Financing
• How to pull up Expired and FSBO’s
• Holding a Killer Open House

97. Ongoing
Classes &
Classes on
Demand
• Computer Skills Workshops
• New construction- The Basics
• New construction- Doing a market study
• New construction- Doing a marketing
plan
• Time Management
• Creating YOUR Business Plan-Goals
• X-CELLERATE 4-week course
• GO LIST! 4-week course

98. Century 21 Awards
Showcase your accomplishments and build customer confidence.
Offices, teams, and individuals can earn recognition based on
performance, including Century 21 National Awards, Masters
Awards, and Centurion Awards. Find criteria, forms, and other
award-related materials in the awards area of 21Online.com.
Award winners can add distinguishing award logos to their
marketing materials to showcase their professional credibility.

99. Century 21 Business Benefits

100. Program Categories
• Cost Savings
We work to get you the vest deals on
products & services to make your
day-to-day life as easy as possible.
• AT&T
• Office Depot/Office Max
• UPS
• Verizon
• Tools for Prospecting Buyers
Tools you can use to connect with
clients faster from increasing
social media to online advertising
and e-prospecting.
• Adwerx
• Xpressdocs
• DeeSign

101. Program Categories
Innovative Business Solutions
Take advantage of innovative
office furniture decoration,
front/back office solutions and
streamline the transaction
process.
• Dotloop
• Lone Wolf
• ADP
Talent Attraction and Retention
Your affiliated sales associates are
essential to brining on new clients
and keeping them happy, do the
same for your sales associates!
Help them with the right tools.
• Terradatum
• The CE Shop
• @commission

102. Program Categories
For Your Clients
Nothing says your business is on the road to success better than
earning a customer for life. These companies will help make a good
impression on your clients by helping to make their process easier and
keeping you on their mind long after the transaction is over
• American Home Shield
• Lowe’s
• Pods Moving & Storage

103. Century 21 Spark

104. What is Spark
& Who can
Join?
SPARK is a membership association that
provides independent sales associates
affiliated with a Realogy brand exclusive access
to more than 40 personal and business
solutions. Members have access to exclusive
products and services tailored to their needs
SPARK membership is exclusive for agents who
are currently affiliated with the Realogy
brands.

105. How much is a SPARK
membership?
Join SPARK for just $48 per year.
Agents can click on the SPARK link in 21Online.com.
Once in the portal you can click on the ‘Join Today’
button. Accounts are set to auto-renew 1 year after
enrollment.

106. Benefits of
joining SPARK
FREE- Forewarn for Real Estate Agents ($240 value)
ACA and non-ACA compliant health plans
Dental insurance
Vision insurance
Disability insurance
Retirement savings accounts
Cybersecurity compliance and protection
Discount business services
Discounted CE and license renewal

107. Questions
about SPARK
For questions regarding products and insurance
options, contact a customer support agent:
833.378.8219 Monday-Friday from 8am – 8pm
If an agent leaves the brokerage, they will not lose any
benefits that they have secured with a third-party
provider. They will lose access to the SPARK RE
Association once their membership expires and will
need to work directly with their chosen healthcare
provider during the next Open Enrollment period in
order to continue coverage.