1. Reema Singh/Preeti Vikrant Patil/Avishek Dutta/Pratil Singh/Jitendra Nanda
Group assignment
BLOCKCHAIN IN OPERATIONS AND SUPPLY CHAIN
MANAGEMENT
2. 2
CASE: REDESIGN THE BUSINESS MODEL
THROUGH BLOCKCHAIN
A soccer team is used to sell jerseys from the football players through a network
of official stores as well as through online official platforms. However, the CEO
seeks to change the business model and introduce a digital technology to prove
the originality of players’ jerseys dressed during a certain match. The IS team
identified the Blockchain technology as the most effective solution to address
this change.
3. 3
HOW DOES THE SUPPLY CHAIN STRATEGY
CHANGE WITH THIS BUSINESS MODIFICATION?
• Issue with provenance
• Lack of transparency
• Prone to fraud/duplicity
• Secure Decentralized network
• Trust worthy data
• Prevents frauds
4. 4
EXPLAIN THE PROOF-OF-CONCEPT OF BLOCKCHAIN
TECHNOLOGY FOR THIS BUSINESS MODEL
• NFC (Near Field Communication) tag/special chip (unique block chain code) for merchandise
• Each “block” represents a number of transactional records, and the “chain” component links them all
together with a hash function.
• As records are created, they are confirmed by a distributed network of computers and paired up with the
previous entry in the chain, thereby creating a chain of blocks, or a block chain.
• App for each stakeholder/community of fans/end user
5. 5
IDENTIFY THE ORACLES THAT WILL SUPPORT THE
BLOCKCHAIN AND EXPLAIN THE MOTIVATIONS FOR
THEIR ADOPTION
• Software Oracle
• App/NFC authentication
• People Oracle
• People/Community/fan base
6. 6
SINCE THE SUPPLY CHAIN WILL MODIFY, WHO
WILL BECOME THE MOST RELEVANT SUPPLIER?
• Initially the most relevant supplier was the manufacturer (Nike/Adidas etc.)
• Now it will the Soccer Club
7. 7
DESIGN A SMART CONTRACT TO AUTOMATIZE THE
TRANSACTIONS WITH THE NEW KEY SUPPLIER
• SC is recorded on the blockchain, which gives it a blockchain’s characteristic permanence
and censorship resistance.
• SC can itself control blockchain assets – i.e., it can store and transfer information collected by
NFC.
• SC is executed by the blockchain, meaning it will always execute as written and no one can
interfere with its operation.
