The 5 P’S Of Personal Branding

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This short presentation shows how the 5 P's of marketing can be applied to personal branding.

Published in: Career, Business, Technology

The 5 P’S Of Personal Branding

  1. 1. The 5 P’s of Personal Branding Basic Marketing for Brand Me Jim Crocker, CEO Boardroom Metrics
  2. 2. The 5 P’s The basic elements of the marketing mix are referred to as the 5 P's of marketing . <ul><li>Product </li></ul><ul><li>Price </li></ul><ul><li>Place </li></ul><ul><li>Packaging </li></ul><ul><li>Promotion </li></ul>
  3. 3. Brand Me: Product <ul><li>The expertise that makes me… </li></ul><ul><li>The experience that makes me… </li></ul><ul><li>The values that make me… </li></ul><ul><li>The personality that makes me… </li></ul><ul><li>The interests that make me… </li></ul><ul><li>The relationships that make me… </li></ul>
  4. 4. Brand Me: Price <ul><li>To access me… </li></ul><ul><li>To access my work… </li></ul><ul><li>To access my network… </li></ul><ul><li>To get my full attention… </li></ul><ul><li>To get my partial attention… </li></ul><ul><li>To manage me… </li></ul><ul><li>To split up with me… </li></ul>
  5. 5. Brand Me: Place <ul><li>I’m available here… </li></ul><ul><li>My work is available here… </li></ul><ul><li>My profile is available here… </li></ul><ul><li>My updates are available here… </li></ul><ul><li>My network is available here… </li></ul><ul><li>My interests are available here… </li></ul>
  6. 6. Brand Me: Packaging <ul><li>I dress… </li></ul><ul><li>I speak… </li></ul><ul><li>I write… </li></ul><ul><li>I look… </li></ul><ul><li>I act… </li></ul><ul><li>I work… </li></ul><ul><li>I play… </li></ul>
  7. 7. Brand Me: Promotion <ul><li>I’m writing… </li></ul><ul><li>I’m speaking… </li></ul><ul><li>I’m broadcasting… </li></ul><ul><li>I’m meeting… </li></ul><ul><li>I’m networking… </li></ul><ul><li>I’m volunteering… </li></ul>
  8. 8. The Brand Me Mantra <ul><li>True to me. </li></ul><ul><li>Different from everyone else. </li></ul>
  9. 9. The 5 P’s of Personal Branding <ul><li>Jim Crocker is the CEO of Boardroom Metrics. For over 20 years Jim has been working with entrepreneurs and partner-owners to create personal and business success. </li></ul><ul><li>Boardroom Metrics Website </li></ul><ul><li>CEO Blog </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul>

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