The document outlines an 11-point marketing strategy for a restaurant. It includes recommendations for strategic planning focusing on the 4 P's of marketing; utilizing social media platforms like Facebook, Instagram, and Twitter; employing print media like newspapers, magazines and banners; taking attractive food photos for social media; implementing a loyalty program; holding brainstorming sessions with stakeholders; conducting below-the-line activities like promotions at malls; targeting specific customer groups through market visits; forming business partnerships with transportation services; creating corporate packages and memberships; conducting research and development including visiting other restaurants; and using basic marketing tools like business cards, laptops, smartphones, and internet access.

1. THE ADVERTISING FORUM
(J&O GROUP)
JIBRAN SHAHAB
SARWANHOTEL KARACHI.
MR. ARIF BALOCH
1. STRATEGIC PLANING.
4PCS
. Product Quality, Innovation
. Price Negotiable, Discount
. Place Proper placing
. Promotion Free Sampling, Give Something special, Gift, Events, Discount offer,
BTL OR ATL & TTL Activiti’s
2. SOCAIL MEDIA.
. Facebook
. Instagram
. Tweeter
. Email
. SMS Marketing
. Telemarketing
3. PRINTMEDIA.
. News paper
. Magazines
. Banners
. Billboards
. Brochures
. Flayers

2. THE ADVERTISING FORUM
(J&O GROUP)
JIBRAN SHAHAB
2
1. FOODIEPHOTOS.
. Attractive Photos upload Facebook & Instagram
4. YELP.
. Men
. Price Range
. Wi-Fi / outdoor Seating/ Parking / Etc.
5. LOYALTY PROGRAM.
Which offer visitors a free purchaseor discountfor visiting certain number
of times.
6. STARTWITH BRAINSTORM SESSION.
. GATHER THE MAIN STAKEHOLDERS IN YOUR RESTAURANT (OWNERS, MANAGERS,
HEAD CHEF ETC).
Some Question…?
What is the theme of our restaurant?
Who is our ideal customer?
What is our greatest quality?
What areas can improve?
7. BTL ACTIVITY.
Blow the line activity use for specific massage for targeted customer.
. Stall activity
. Outdoors Activiti’s by promoter
. Shopping Mall
. Super Store
. Expo program

3. THE ADVERTISING FORUM
(J&O GROUP)
JIBRAN SHAHAB
8. MARKETVISITS.
. Targeted customers
. Industries
. Hospital
. Govt Organization
. Builders
. School
. University
9. MAKEBUSINESS PARTNERS.
. Daewoo Cab services
. Careem Cab Services
. Uber Cap Services
. Airlines Agents
. Other
10.CORPORATEPAKAGES & MEMBERSHIP.
. Conference
. Meeting
. Interview
. Events
. Room Facilities
. Birthday Program
. Reception
. Others
11. RESEARCH & DEVELOPMENT.
. Visits Different Restaurant
. Marketing Intelligence

4. THE ADVERTISING FORUM
(J&O GROUP)
JIBRAN SHAHAB
BUSINESS DEVELOPMENTSTRATEGY
CUTOMERS FEED BACK MARKETING /PR
BRAND LOYALTY ADVERTISING
NEW BUSINESS PRODUCT INNOVATION
BRAND IMAGE DIVERSIFICATION
FUTURE GROWTH RESEARCH &
DEVELOPMENT

5. THE ADVERTISING FORUM
(J&O GROUP)
JIBRAN SHAHAB
REQUIRED MARKETING TOOLS.
. VISITING CARDS
. LAPTOP
. SMART PHONE
. INTERNET

6. THE ADVERTISING FORUM
(J&O GROUP)
JIBRAN SHAHAB

7. THE ADVERTISING FORUM
(J&O GROUP)
JIBRAN SHAHAB

8. THE ADVERTISING FORUM
(J&O GROUP)
JIBRAN SHAHAB