This is a student project for a Carnegie Mellon class called Design of Mobile Services.

1. Refinement Analysis
Presentation
Team Dandigo
Chris Grant| Lakshmi Kumar | Dwight Liu | Stephanie Mao | Jae Young Park
Contact info: dmsdandigo@gmail.com

2. The Team
Chris Grant Lakshmi Kumar Dwight Liu Stephanie Mao Jae Young Park

3. Political
Government controls
media
Economic
Large number of
basic phones
Low income
Social
Value knowledge
Familiarity of English
and French
Technology
Mobile Radio
Popularity of Mobile
Currency
Penetration of
Chinese smartphones
Overview
Rwanda

4. Buy news from
Major News Agencies
Send SMS with News
Headlines
Free for 3 months, monthly
subscription fee thereafter
8 billion potential users
50 cent per month
Inspiration Case

5. Our Product
Rwanda Headlines
A News Headlines Mobile Service
Designed to Empower Rwandans

6. Video Sketch

7. Competitors
Radio
Mobile Radio
Newspapers
Television
Government
International News Agencies

8. Survey 1
Valuable
50%
No Value
50%
0% 0%
Value of Service
Useful
50%
Not Useful
50%
0% 0%
Usefulness of News Text Message
The survey was answered by 8 local Rwandans in Kigali Carnegie Mellon Campus.
Request was sent to 15 Rwandan students

9. Survey 1
The survey was answered by 8 local Rwandans in Kigali Carnegie Mellon Campus.
Request was sent to 15 Rwandan students
“This service already exist among several
telecoms companies and when it
started, people have subscribe but after
a given period, people started
being annoyed by sms and
paying for news they can get freely
on radio. Most of phones now have in
build radio in them, so people prefer just
listening to radios when they need
news.”
Quote 0%
0 RWF
100%
0% 0%
How Much Would you Pay?

10. Modifying the business model
Any cost occurring for subscription to the Rwandans made
unworthy when radio exists
Users get paid for
submitting
news headlines

11. New Value Proposition
NGO
Sell Citizen News to
Major News Agencies
Receive Seed Funding from
Non Governmental Organizations
Pay Citizens who Send in
News
Send SMS with News
Headlines
Automated voice answering
for non-English speakers

12. Survey 2
The survey was answered by 4 local Rwandans in Kigali Carnegie Mellon Campus.
Request was sent to 15 Rwandan students
Yes
100%
0% 0%
0%
Would write news if paid?
Yes
100%
0%0% 0%
Would you subscribe if free?

13. Survey 2
The survey was answered by 4 local Rwandans in Kigali Carnegie Mellon Campus.
Request was sent to 15 Rwandan students
“Great idea and hope ..once
implemented it will change a lot in the
Rwandan society.”
Quote

14. Implementation Strategy
1. Set up account in Twilio
2. Set up answering machine system
o French
o English
o Kinyarwanda
3. Set up bank account to pay users via mobile currency
4. Hire a team to verify news headlines received from
users
5. Build relationships with news agencies and NGO’s

15. Implementation

16. 1. User Receives Text Message 2. User Views Text Message

17. 3. User Sends News SMS

18. 4. Person Reads Messages
and Decides News. Selects
Users for Payment
5. User Receives Payment

19. Target Market
Kigali (Capital)
Population: 1 million
SMS for English speaking subscribers
Rural Rwanda
Population: 10 million
Answering machine

20. Market

21. Costs
The Ask
We expect the test to last 9 months which would cost $180,000.

22. Murakoze!