How to Search effectively on LinkedIn using native LinkedIn and Sales Navigator

1. LinkedIn Search – Techniques
for Successful Prospecting
James Wallis and Jeanne Hatton
www.wirraldigital.co.uk
@wirraldigital

2. Searching on LinkedIn
• LinkedIn Native Search is
a very powerful tool
• Enter your keyword into
the Search bar at the top
of your page.

3. Search Filters
• Filters help you to narrow
down your selection by
• People, Content, Jobs,
Companies, Schools and
Groups
• Whether a is 1st, 2nd or 3rd
level connection
• Location
• Current Company

4. Search Filters – All filters
With ALL Filters you can fill out a form

5. Boolean Modifiers
• Quotation Marks e.g “HR
Manager” “Product
Manager”
• Parentheses
• NOT e.g. HR NOT Manager
• OR e.g. MD OR Managing
Director
• AND e.g (MD OR "Managing
Director") AND "Office 365"

6. Using Search Operators
• firstname e.g. firstname:james
• Lastname e.g. lastname:wallis
• title – e.g title:HR
• company e.g. company:your business
mobile
• school e.g school:john moores

7. Sales Navigator
• So… if you can search so effectively in LinkedIn, do you need Sales Navigator?
• Save leads and be notified when they post or move jobs. They will not know you
are following them.
• Message Prospects Without Using Your InMail Quota
• Integrate Sales Navigator with your HubSpot, SalesForce or Microsoft Dynamics
CRM
• Access the network of every person at your company

8. Thank you for listening to us 
• Jeanne Hatton & James Wallis
• Twitter: @WirralDigital
• Linkedin: WirralDigital
• Facebook: WirralDigital
• Instagram: WirralDigital
• www.wirraldigital.co.uk
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