Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

An Introduction to Digital Marketing

58,056 views

Published on

Digital Marketing by
Feed Factory Pro

John Locke
Principal, Feed Factory Pro
408-219-1619
jlocke@feedfactorypro.com
Web: www.feedfactorypro.com
Blog: www.feedfactorypro.com/labs/

Published in: Business, Technology
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here: ❤❤❤ http://bit.ly/2u6xbL5 ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Follow the link, new dating source: ❶❶❶ http://bit.ly/2u6xbL5 ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Get paid to send out tweets - $25 per hour ♥♥♥ http://ishbv.com/socialpaid/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

An Introduction to Digital Marketing

  1. 1. Digital Marketing Overview John Locke [email_address] 408-219-1619
  2. 2. What is Digital Marketing? <ul><li>Promoting products and services using digital distribution and social media channels to reach consumers in a timely, relevant, personal and cost-effective manner. </li></ul><ul><li>Leverages traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion. </li></ul><ul><li>Delivered via Internet, mobile text messaging, display / banner ads and digital outdoor signage. </li></ul>
  3. 3. Why Use Digital Marketing? <ul><li>increase website traffic </li></ul><ul><li>increase brand recognition </li></ul><ul><li>improve search engine rankings </li></ul><ul><li>generate leads </li></ul><ul><li>increase online sales conversions </li></ul><ul><li>improve internal communications </li></ul>
  4. 4. Who’s Using Digital Marketing? <ul><li>Small to Medium Businesses increasingly rely upon online digital marketing techniques and distribution channels </li></ul><ul><li>Digital communications and multimedia technologies are significantly changing the way SMBs : </li></ul><ul><ul><li>- Communicate with their customers </li></ul></ul><ul><ul><li>- Promote products and </li></ul></ul><ul><ul><li>- Market services </li></ul></ul>
  5. 6. Market Shifts <ul><li>Original Marketing assumptions are no longer valid </li></ul><ul><li>Web 1.0 (Publishing Model) </li></ul><ul><ul><li>Considerable marketing effort required for users to find the message/content. </li></ul></ul><ul><li>Web 1.5 (Indexes and Search) </li></ul><ul><li>Web 2.0 (Subscribe Model) </li></ul><ul><ul><li>Visitors seek out and directly grab (or pull) the content via web search. </li></ul></ul><ul><ul><li>User determines what they want. </li></ul></ul><ul><ul><li>No regulations or opt-in process required. </li></ul></ul>
  6. 7. Alternative Strategies <ul><li>Web 2.0/RSS Marketing </li></ul><ul><li>Blogging </li></ul><ul><li>Social Network Marketing </li></ul><ul><li>Opt-In Interactive E-mail Marketing </li></ul><ul><li>Podcasting Radio/TV programs </li></ul><ul><li>Web seminars and Webcasts </li></ul><ul><li>Mobile Web </li></ul><ul><li>Mobile Text Messaging </li></ul>
  7. 8. Associated Costs <ul><li>Time (urgency/time to market) </li></ul><ul><li>Labor (man hours/salary – labor intensive) </li></ul><ul><li>Information, interactive, graphic design </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Programming </li></ul><ul><li>Hosting </li></ul><ul><li>Promotions and campaign management </li></ul><ul><li>Tracking and Reporting </li></ul><ul><li>Maintenance </li></ul>
  8. 9. Free Downloads: <ul><li>FeedFactoryPro.com Toolbar </li></ul><ul><ul><li>http://feedfactorypro.ourtoolbar.com/ </li></ul></ul><ul><ul><li>Quickstart for Facebook, Linked-In, Mailchimp, Twitter… </li></ul></ul><ul><ul><li>Process Overview </li></ul></ul><ul><ul><li>Social Networking Links </li></ul></ul><ul><ul><li>Downloads, Sample Sites, Research, Terminology </li></ul></ul><ul><ul><li>RSS Feed Readers for PC, Mac, IE, Outlook, Firefox and Web 2.0 Environments </li></ul></ul><ul><li>Research and White Papers </li></ul><ul><ul><li>30 Ways To Leverage RSS.pdf </li></ul></ul><ul><ul><li>Digital Marketing Overview.pdf </li></ul></ul><ul><ul><li>E-Mail Marketing Strategies.pdf </li></ul></ul>
  9. 10. Our Services and Solutions <ul><li>Monthly Starter Plans Bundle: </li></ul><ul><ul><li>Web hosting, configuration and setup </li></ul></ul><ul><ul><li>Blog hosting, configuration and setup </li></ul></ul><ul><ul><li>E-mail campaign hosting, configuration, delivery and tracking </li></ul></ul><ul><ul><li>Maintenance </li></ul></ul><ul><ul><li>Social Marketing </li></ul></ul><ul><li>Professional Services: </li></ul><ul><ul><li>Information, Interaction and Graphic Design </li></ul></ul><ul><ul><li>Web Development and Blog Design </li></ul></ul><ul><ul><li>Content Management and RSS Integration </li></ul></ul><ul><ul><li>Search Engine Optimization (SEO) Process and Planning </li></ul></ul>
  10. 11. For additional information please contact: John Locke [email_address] 408-219-1619

×