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Yorks! Group
MEITUXIUXIU
OVERVIEW
Framing problems
Affinity Diagram
Focus group
Data Collection
Contextual Interview
Focus group
1
Yorks!
Persona
Scenarios
2
Yorks!
FAILED
Internal BS1/AD1
Revise scenario
Lilian WANG is a 26-year-old, HR of a foreign company in Guangzhou, Since her job
features, she has to communicate with a lot of staff in companies, and she added a lot of
these people into her social network friend list. One Sunday evening, after Lilian Wang
comes back home, she wants to share photos she took for herself and several colleagues
when dining together in restaurant after team-building. She is disappointed to find that she
looks terrible in this picture fat face, thick arm, dark eye circle, and one abrupt pimple on
nose as she stayed up too late for an official document last night. Besides, the light in the
restaurant is weak, some faces are not clear. She is in a dilemma that she wants to share
the photo with friends on social media, however, she is not satisfied with it and there is no
chance for her to retake the photo.
Brainstorming 2
Sketching
Inviting
classmates
from other groups
BS
PICS
Affinity Diagram
Storyboard 1
Original storyboards 3 X 5=15
Interpret to group members and
try to optimized
Improved storyboards 3 X 5=15
Combined into 2 storyboard for
each scenario
Storyboard
3X5⇨3X5⇨3X2⇨2
Storyboard 1
Original storyboards 3 X 5=15
Interpret to group members and
try to optimized
Improved storyboards 3 X 5=15
Combined into 2 storyboard for
each scenario
Storyboard
3X5⇨3X5⇨3X2⇨2
Combine Storyboard
3 X 2  2 Final
Create low-fi prototype
2 types with different information
structure
Emotion feedback
Success Metrics
Accomplish time
Accomplish steps
Usability test
Emotion measurement
2 prototype X 6 participants
PICS
Accomplish time Accomplish steps
Prototype A
(17minutes)
Prototype B
(14minutes)
Prototype A
(88times)
Prototype B
(78times)
Participant 1 16 13 86 77
Participant 2 18 14 89 76
Participant 3 18 12 85 69
Participant 4 17 16 81 74
Participant 5 15 15 88 74
Participant 6 19 14 89 72
Failure Numbers 3 2 2 0
Failure Rate 50% 33% 33% 0%
Emotion feedback
Success Metrics
Accomplish time
Accomplish steps
Usability test
Emotion measurement
2 prototype X 6 participants
PICS
Redesign Prototype
Usability Test Iteration
Limitation
4.Low-fi prototype
1.Not enough iteration
2.Lack of diversity in
brainstorming or storyboard
3.Limited user segments
Accomplish time Accomplish steps Emotional Tool Feedback
Prototype C
(14minutes)
Prototype C
(78times)
Prototype C
Positive
(percentage of 3
or 4)
Negative
(percentage of 1
or 2)
Participant 1 13 76 100% 100%
Participant 2 13 74 100% 100%
Participant 3 12 78 100% 100%
Failure Numbers 0 0 ﹣ ﹣
Failure Rate 0% 0% ﹣ ﹣
Valuation Success Success Success
Meitu Redesign
Meitu Redesign

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Meitu Redesign

  • 2. OVERVIEW Framing problems Affinity Diagram Focus group Data Collection Contextual Interview Focus group 1 Yorks! Persona Scenarios 2 Yorks!
  • 3. FAILED Internal BS1/AD1 Revise scenario Lilian WANG is a 26-year-old, HR of a foreign company in Guangzhou, Since her job features, she has to communicate with a lot of staff in companies, and she added a lot of these people into her social network friend list. One Sunday evening, after Lilian Wang comes back home, she wants to share photos she took for herself and several colleagues when dining together in restaurant after team-building. She is disappointed to find that she looks terrible in this picture fat face, thick arm, dark eye circle, and one abrupt pimple on nose as she stayed up too late for an official document last night. Besides, the light in the restaurant is weak, some faces are not clear. She is in a dilemma that she wants to share the photo with friends on social media, however, she is not satisfied with it and there is no chance for her to retake the photo.
  • 6. Storyboard 1 Original storyboards 3 X 5=15 Interpret to group members and try to optimized Improved storyboards 3 X 5=15 Combined into 2 storyboard for each scenario Storyboard 3X5⇨3X5⇨3X2⇨2
  • 7.
  • 8. Storyboard 1 Original storyboards 3 X 5=15 Interpret to group members and try to optimized Improved storyboards 3 X 5=15 Combined into 2 storyboard for each scenario Storyboard 3X5⇨3X5⇨3X2⇨2 Combine Storyboard 3 X 2  2 Final
  • 9.
  • 10. Create low-fi prototype 2 types with different information structure
  • 11. Emotion feedback Success Metrics Accomplish time Accomplish steps Usability test Emotion measurement 2 prototype X 6 participants PICS
  • 12.
  • 13. Accomplish time Accomplish steps Prototype A (17minutes) Prototype B (14minutes) Prototype A (88times) Prototype B (78times) Participant 1 16 13 86 77 Participant 2 18 14 89 76 Participant 3 18 12 85 69 Participant 4 17 16 81 74 Participant 5 15 15 88 74 Participant 6 19 14 89 72 Failure Numbers 3 2 2 0 Failure Rate 50% 33% 33% 0%
  • 14. Emotion feedback Success Metrics Accomplish time Accomplish steps Usability test Emotion measurement 2 prototype X 6 participants PICS
  • 15. Redesign Prototype Usability Test Iteration Limitation 4.Low-fi prototype 1.Not enough iteration 2.Lack of diversity in brainstorming or storyboard 3.Limited user segments Accomplish time Accomplish steps Emotional Tool Feedback Prototype C (14minutes) Prototype C (78times) Prototype C Positive (percentage of 3 or 4) Negative (percentage of 1 or 2) Participant 1 13 76 100% 100% Participant 2 13 74 100% 100% Participant 3 12 78 100% 100% Failure Numbers 0 0 ﹣ ﹣ Failure Rate 0% 0% ﹣ ﹣ Valuation Success Success Success