We are moving beyond the first business models that rewarded the early movers in mobile to a more diverse set of options for app discovery and monetization. Join Google, to hear a view of the monetization, targeting and discovery tools for building games businesses in 2017. We will detail how games teams are using acquisition and monetization data at the very earliest stage of game design to build communities.

1. Bao Dong
Apps Partnerships Manager,
Google Marketing Solutions

2. Engagement
2
Level
1
Discovery
Level
Monetization
3
Level

3. Discovery: get the world
playing your game
1
Level

4. TODAY

6. 4.4
Find players on the right channel at the right moment

7. Using
Google’s
machine learning

8. NEW
Playables

9. Playables get new users into the game
right from the ad, which we've found
drives more engagement and long-
term customer value.”
“
— Josh Yguado
President & COO Jam City

11. 2
Level
1
Discovery
Level
Monetization
3
Level
EngagementEngagementEngagement

12. Engagement: get
the world hooked on
your game
2
Level

14. Need BAD
UX VICEO

15. NEW
Auto-flip
[Google Internal Data]
20%
more likely
to engage

16. 80%
of my revenue
comes from 3% of
players
7x
ROAS
LTV
$35
Discovered
on
YouTube

17. NEW
Firebase Analytics
C++ and Unity SDKs

18. Returned
7x
LTV
$35
NEW

20. Engagement
2
Level
1
Discovery
Level
Monetization
3
Level

21. Monetization:
building a
better ad
experience
3
Level
$
$
$$$
$

22. Customer-
centricity

24. NEW
AdMob Native
Ads in Unity

25. Rewarded ads
provide opt-in, integrated
experiences

27. NEW
AdMob Rewarded: Mediation Partners

28. NEW
AdMob Rewarded:
Google video demand
from AdWords

29. Find players likely to save a baby pandamake a purchasebeat a level

30. Engagement
2
Level
1
Discovery
Level
Monetization
3
Level

31. Thank you
See you
next year!YOU WIN
$ $$ $ $$ $$ $
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$
$ $$
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$ $$$