SlideShare a Scribd company logo

14.10.15 viscom michele casali slideshare

Quale sarà il futuro del Digital Out of Home in Italia? In questa presentazione si mostrerà l'attuale utilizzo di tale media e gli elementi di valore che comporranno i pilastri futuri dell'advertising.

1 of 20
Download to read offline
DOOH: TRA PRESENTE E FUTURO 
Michele Casali 
Responsabile Ricerca e Progettazione Prodotto
La forza del DOOH? E’ reale? 
La forza del DOOH? E’ reale?
3
4
5
6

Recommended

More Related Content

Viewers also liked

El proceso tecnológico o de creación de objetos
El proceso tecnológico o de creación de objetosEl proceso tecnológico o de creación de objetos
El proceso tecnológico o de creación de objetosCamilo Alvarez Medina
 
The Pragmatic Marketer: Volume 7, Issue 2
The Pragmatic Marketer: Volume 7, Issue 2The Pragmatic Marketer: Volume 7, Issue 2
The Pragmatic Marketer: Volume 7, Issue 2Pragmatic Marketing
 
9 oz v_u
9 oz v_u9 oz v_u
9 oz v_u4book
 
Debenhams Autumn Fashion: Case Study
Debenhams Autumn Fashion: Case StudyDebenhams Autumn Fashion: Case Study
Debenhams Autumn Fashion: Case StudyNewsworks
 
De-Mystifying ROI Calculation for SharePoint
De-Mystifying ROI Calculation for SharePointDe-Mystifying ROI Calculation for SharePoint
De-Mystifying ROI Calculation for SharePointsarahhaase
 
Modelo Desarrollista
Modelo Desarrollista Modelo Desarrollista
Modelo Desarrollista andrea028
 
BUYMAにおけるRepro運用
BUYMAにおけるRepro運用BUYMAにおけるRepro運用
BUYMAにおけるRepro運用Takashi Matsumoto
 
Strategia a intuicja- niezwykłe pomysły na nowe media
Strategia a intuicja- niezwykłe pomysły na nowe media Strategia a intuicja- niezwykłe pomysły na nowe media
Strategia a intuicja- niezwykłe pomysły na nowe media Katarzyna Joanna Mörchen
 
Public-Affairs-Umfrage 2016 von MSL Germany
Public-Affairs-Umfrage 2016 von MSL Germany Public-Affairs-Umfrage 2016 von MSL Germany
Public-Affairs-Umfrage 2016 von MSL Germany MSL Germany
 
Integrating Healthcare Informatics, Imaging, and Systems Biology-A Personal E...
Integrating Healthcare Informatics, Imaging, and Systems Biology-A Personal E...Integrating Healthcare Informatics, Imaging, and Systems Biology-A Personal E...
Integrating Healthcare Informatics, Imaging, and Systems Biology-A Personal E...Larry Smarr
 
Makerspaces in Libraries: Education, innovation and maker culture in the libr...
Makerspaces in Libraries: Education, innovation and maker culture in the libr...Makerspaces in Libraries: Education, innovation and maker culture in the libr...
Makerspaces in Libraries: Education, innovation and maker culture in the libr...Fers
 
CRM in Retail Industry (การบริหารความสัมพันธ์กับลูกค้า สำหรับธุรกิจค้าปลีก)
CRM in Retail Industry (การบริหารความสัมพันธ์กับลูกค้า สำหรับธุรกิจค้าปลีก)CRM in Retail Industry (การบริหารความสัมพันธ์กับลูกค้า สำหรับธุรกิจค้าปลีก)
CRM in Retail Industry (การบริหารความสัมพันธ์กับลูกค้า สำหรับธุรกิจค้าปลีก)Sundae Solutions Co., Ltd.
 
Working with an Engineering Team
Working with an Engineering TeamWorking with an Engineering Team
Working with an Engineering TeamSarah Maddox
 

Viewers also liked (18)

Healthy food
Healthy foodHealthy food
Healthy food
 
El proceso tecnológico o de creación de objetos
El proceso tecnológico o de creación de objetosEl proceso tecnológico o de creación de objetos
El proceso tecnológico o de creación de objetos
 
The Pragmatic Marketer: Volume 7, Issue 2
The Pragmatic Marketer: Volume 7, Issue 2The Pragmatic Marketer: Volume 7, Issue 2
The Pragmatic Marketer: Volume 7, Issue 2
 
9 oz v_u
9 oz v_u9 oz v_u
9 oz v_u
 
Pragmatic Marketer Winter 2014
Pragmatic Marketer Winter 2014Pragmatic Marketer Winter 2014
Pragmatic Marketer Winter 2014
 
Debenhams Autumn Fashion: Case Study
Debenhams Autumn Fashion: Case StudyDebenhams Autumn Fashion: Case Study
Debenhams Autumn Fashion: Case Study
 
De-Mystifying ROI Calculation for SharePoint
De-Mystifying ROI Calculation for SharePointDe-Mystifying ROI Calculation for SharePoint
De-Mystifying ROI Calculation for SharePoint
 
Lineamientos fencyt eureka-2016
Lineamientos fencyt eureka-2016Lineamientos fencyt eureka-2016
Lineamientos fencyt eureka-2016
 
Modelo Desarrollista
Modelo Desarrollista Modelo Desarrollista
Modelo Desarrollista
 
Carrefour Data Innovation
Carrefour Data InnovationCarrefour Data Innovation
Carrefour Data Innovation
 
Startups Getting Started
Startups Getting StartedStartups Getting Started
Startups Getting Started
 
BUYMAにおけるRepro運用
BUYMAにおけるRepro運用BUYMAにおけるRepro運用
BUYMAにおけるRepro運用
 
Strategia a intuicja- niezwykłe pomysły na nowe media
Strategia a intuicja- niezwykłe pomysły na nowe media Strategia a intuicja- niezwykłe pomysły na nowe media
Strategia a intuicja- niezwykłe pomysły na nowe media
 
Public-Affairs-Umfrage 2016 von MSL Germany
Public-Affairs-Umfrage 2016 von MSL Germany Public-Affairs-Umfrage 2016 von MSL Germany
Public-Affairs-Umfrage 2016 von MSL Germany
 
Integrating Healthcare Informatics, Imaging, and Systems Biology-A Personal E...
Integrating Healthcare Informatics, Imaging, and Systems Biology-A Personal E...Integrating Healthcare Informatics, Imaging, and Systems Biology-A Personal E...
Integrating Healthcare Informatics, Imaging, and Systems Biology-A Personal E...
 
Makerspaces in Libraries: Education, innovation and maker culture in the libr...
Makerspaces in Libraries: Education, innovation and maker culture in the libr...Makerspaces in Libraries: Education, innovation and maker culture in the libr...
Makerspaces in Libraries: Education, innovation and maker culture in the libr...
 
CRM in Retail Industry (การบริหารความสัมพันธ์กับลูกค้า สำหรับธุรกิจค้าปลีก)
CRM in Retail Industry (การบริหารความสัมพันธ์กับลูกค้า สำหรับธุรกิจค้าปลีก)CRM in Retail Industry (การบริหารความสัมพันธ์กับลูกค้า สำหรับธุรกิจค้าปลีก)
CRM in Retail Industry (การบริหารความสัมพันธ์กับลูกค้า สำหรับธุรกิจค้าปลีก)
 
Working with an Engineering Team
Working with an Engineering TeamWorking with an Engineering Team
Working with an Engineering Team
 

Similar to 14.10.15 viscom michele casali slideshare

Digital Transformation War: retailer tradizionali vs giganti dell'e-commerce ...
Digital Transformation War: retailer tradizionali vs giganti dell'e-commerce ...Digital Transformation War: retailer tradizionali vs giganti dell'e-commerce ...
Digital Transformation War: retailer tradizionali vs giganti dell'e-commerce ...Alessandro Sisti
 
Le nuove frontiere seo artex 21.01.2015
Le nuove frontiere seo artex 21.01.2015Le nuove frontiere seo artex 21.01.2015
Le nuove frontiere seo artex 21.01.2015Stefano Dell'Orto
 
Luxochain Wine and Spirits Brochure
Luxochain Wine and Spirits BrochureLuxochain Wine and Spirits Brochure
Luxochain Wine and Spirits BrochureDavideBaldi6
 
Comunicare il vino oggi e domaniSabato 2 Ottobre a Firenze WineCamp @ Wine To...
Comunicare il vino oggi e domaniSabato 2 Ottobre a Firenze WineCamp @ Wine To...Comunicare il vino oggi e domaniSabato 2 Ottobre a Firenze WineCamp @ Wine To...
Comunicare il vino oggi e domaniSabato 2 Ottobre a Firenze WineCamp @ Wine To...Jury Borgianni
 
Comunicare il vino domani Jury Borgianni
Comunicare il vino domani Jury BorgianniComunicare il vino domani Jury Borgianni
Comunicare il vino domani Jury BorgianniAndrea Gori
 
Augmented Reality Shopping
 Augmented Reality Shopping Augmented Reality Shopping
Augmented Reality ShoppingFederico Ruberti
 
2020 nov 17 ridurre e costi d'avviamento per ecommerce global e sistemico
2020 nov 17  ridurre e costi d'avviamento per ecommerce global e sistemico2020 nov 17  ridurre e costi d'avviamento per ecommerce global e sistemico
2020 nov 17 ridurre e costi d'avviamento per ecommerce global e sistemicoDaniel Rueda H
 
Beacon Recluting: si può fare!
Beacon Recluting: si può fare!Beacon Recluting: si può fare!
Beacon Recluting: si può fare!Alessia Grandis
 
Fidelity secondo Open Service
Fidelity secondo Open ServiceFidelity secondo Open Service
Fidelity secondo Open ServiceJegor Levkovskiy
 
B.com Digital - Mobile Engagement e Digital Marketing
B.com Digital - Mobile Engagement e Digital MarketingB.com Digital - Mobile Engagement e Digital Marketing
B.com Digital - Mobile Engagement e Digital MarketingRoberto Lorenzetti
 
2020 ottob 17 ecommerce global e sistemico
2020 ottob 17  ecommerce global e sistemico2020 ottob 17  ecommerce global e sistemico
2020 ottob 17 ecommerce global e sistemicoDaniel Rueda H
 
Global e-commerce 2020 ottob 17 Gdoox and more
Global e-commerce 2020 ottob 17  Gdoox and moreGlobal e-commerce 2020 ottob 17  Gdoox and more
Global e-commerce 2020 ottob 17 Gdoox and moreDaniel Rueda H
 
Presentarsi sul mercato globale con app di successo
Presentarsi sul mercato globale con app di successoPresentarsi sul mercato globale con app di successo
Presentarsi sul mercato globale con app di successoDiego La Monica
 

Similar to 14.10.15 viscom michele casali slideshare (20)

IDEOLO Be and Do 2014
IDEOLO Be and Do 2014IDEOLO Be and Do 2014
IDEOLO Be and Do 2014
 
Digital Transformation War: retailer tradizionali vs giganti dell'e-commerce ...
Digital Transformation War: retailer tradizionali vs giganti dell'e-commerce ...Digital Transformation War: retailer tradizionali vs giganti dell'e-commerce ...
Digital Transformation War: retailer tradizionali vs giganti dell'e-commerce ...
 
Le nuove frontiere seo artex 21.01.2015
Le nuove frontiere seo artex 21.01.2015Le nuove frontiere seo artex 21.01.2015
Le nuove frontiere seo artex 21.01.2015
 
Luxochain Wine and Spirits Brochure
Luxochain Wine and Spirits BrochureLuxochain Wine and Spirits Brochure
Luxochain Wine and Spirits Brochure
 
Wine town
Wine townWine town
Wine town
 
Comunicare il vino oggi e domaniSabato 2 Ottobre a Firenze WineCamp @ Wine To...
Comunicare il vino oggi e domaniSabato 2 Ottobre a Firenze WineCamp @ Wine To...Comunicare il vino oggi e domaniSabato 2 Ottobre a Firenze WineCamp @ Wine To...
Comunicare il vino oggi e domaniSabato 2 Ottobre a Firenze WineCamp @ Wine To...
 
Wine town
Wine townWine town
Wine town
 
Comunicare il vino domani Jury Borgianni
Comunicare il vino domani Jury BorgianniComunicare il vino domani Jury Borgianni
Comunicare il vino domani Jury Borgianni
 
Wine town
Wine townWine town
Wine town
 
Augmented Reality Shopping
 Augmented Reality Shopping Augmented Reality Shopping
Augmented Reality Shopping
 
2020 nov 17 ridurre e costi d'avviamento per ecommerce global e sistemico
2020 nov 17  ridurre e costi d'avviamento per ecommerce global e sistemico2020 nov 17  ridurre e costi d'avviamento per ecommerce global e sistemico
2020 nov 17 ridurre e costi d'avviamento per ecommerce global e sistemico
 
Beacon Recluting: si può fare!
Beacon Recluting: si può fare!Beacon Recluting: si può fare!
Beacon Recluting: si può fare!
 
Fidelity secondo Open Service
Fidelity secondo Open ServiceFidelity secondo Open Service
Fidelity secondo Open Service
 
B.com Digital - Mobile Engagement e Digital Marketing
B.com Digital - Mobile Engagement e Digital MarketingB.com Digital - Mobile Engagement e Digital Marketing
B.com Digital - Mobile Engagement e Digital Marketing
 
Mobile servizi in punta di dita
Mobile servizi in punta di ditaMobile servizi in punta di dita
Mobile servizi in punta di dita
 
2020 ottob 17 ecommerce global e sistemico
2020 ottob 17  ecommerce global e sistemico2020 ottob 17  ecommerce global e sistemico
2020 ottob 17 ecommerce global e sistemico
 
Global e-commerce 2020 ottob 17 Gdoox and more
Global e-commerce 2020 ottob 17  Gdoox and moreGlobal e-commerce 2020 ottob 17  Gdoox and more
Global e-commerce 2020 ottob 17 Gdoox and more
 
Www news
Www newsWww news
Www news
 
mobc3
mobc3mobc3
mobc3
 
Presentarsi sul mercato globale con app di successo
Presentarsi sul mercato globale con app di successoPresentarsi sul mercato globale con app di successo
Presentarsi sul mercato globale con app di successo
 

14.10.15 viscom michele casali slideshare