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The 25 Elements of Successful Infographics

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The 25 Elements of Successful Infographics

  1. 1. Content, SEO, and Promo By Jenn Lisak #25elements / @jlisak
  2. 2. Background • Director of Content Strategies, DK New Media • Managed about 50 infographic projects over the past 2 years • Created infographics for Angie’s List, Chase Paymentech, ExactTarget, Compendium #25elements / @jlisak
  3. 3. Infographics take time, money, and man power to be successful. #25elements / @jlisak
  4. 4. • 4 – 6 weeks • $3K (outsourced) • 3 people: Content, Design, Approval #25elements / @jlisak
  5. 5. • 65% of people are visual learners. • Visuals are processed by the brain 60,000x faster than text. Source: http://unbounce.com/content-marketing/why-do-infographics-make-great-marketing-tools/ #25elements / @jlisak
  6. 6. #25elements / @jlisak Content SEO Social
  7. 7. #25elements / @jlisak
  8. 8. #25elements / @jlisak Topic1 Keyword2 Title3
  9. 9. #25elements / @jlisak Research4 Target Market5
  10. 10. #25elements / @jlisak Sources6
  11. 11. #25elements / @jlisak Opening ¶7 Core Content8
  12. 12. #25elements / @jlisak CTA9 Sponsors10
  13. 13. #25elements / @jlisak
  14. 14. #25elements / @jlisak URL Slug11 Page/SEO Title12
  15. 15. #25elements / @jlisak Meta Description13
  16. 16. #25elements / @jlisak Image Alt Tag/Name14
  17. 17. #25elements / @jlisak Content Surrounding15
  18. 18. #25elements / @jlisak
  19. 19. #25elements / @jlisak Visual.ly16 Blog17 Slideshare18 StumbleUpon19 Email20
  20. 20. #25elements / @jlisak Resources21 Sidebar CTA22 Home Page Slide23 Email Signature24
  21. 21. #25elements / @jlisak Social25
  22. 22. #25elements / @jlisak Design • Conceptualizing data • Colors • How to use space • Direction
  23. 23. #25elements / @jlisak More Information? jenn@dknewmedia.com http://jennlisak.com/25-elements-of- successful-infographics/

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