This document outlines Shoga's services which include website development, e-commerce, software development, mobile applications, marketing services, and branding and design. It also provides examples of clients and work. The document describes Shoga's 4 step brand development process which includes brand discovery, establishing the brand foundation through defining the brand promise, vision, and values, developing creative brand elements, and finally defining the complete brand in guidelines.

1. Graham Robinson
12th October 2016
An introduction to Shoga

2. Website development
Responsive website development
E-commerce
Bespoke software development
Mobile / app development
All the skills and services
you would expect from
a specialist digital agency
Marketing
SEO and content marketing
Email marketing
Social media management
Branding & graphic design

3. A selection of our clients
G E O RG I A G O L F
C O M PA N Y

4. A selection of our work
OUR LEADERSHIP MESSAGE
WE BUILD RESILIENCE TO REALISE AMBITIONS
REVENUE OF $1BN BY 2020 WITH AN
OPERATING MARGIN OF 30%
INTEGRITY ADVOCACY TEAMWORK RESPECT DEVELOPMENT
BE A LEADING RISK PARTNER PROVIDING INTELLIGENCE
BASED AND PROGRESSIVE CLIENT SOLUTIONS
COMPELLING
CLIENTVALUE
PROPOSITION
ACCELERATED
SALES
PROMOTE
INNOVATION
GREAT
PEOPLE
OPERATIONAL
TRANSFORMATION
SMART
INVESTMENT
OPTIMISE
BROKING
PURPOSE
VALUES
STRATEGIC
PILLARS
VISION
MISSION

5. Our brand
development process

6. Our 4 step brand development process

7. Brand discovery
We will meet with you to take you through our brand
discovery document. This contains a number of
questions about you, your business and you goals for
the brand development exercise.

8. Brand foundation
Based upon our finding in the brand
discovery phase, we will create your:
Brand promise
What do you aim to deliver
to your customers
What you strive to
achieve
Brand vision
The qualities that
describe your business
Brand values

9. Brand development
Strapline Colour paletteLogo
Typographic
style
Photographic
style
Iconography
Once we receive sign-off of your brand foundation, we'll start
work on the creative development of your brand. This will
include the following elements:

10. Brand defined
Finally, we’ll pull together everything we have produced
and present this to you in our brand defined document.
This will contain your company values, vision and
promise along with the creative elements of your brand.
Once we receive sign-off, we’ll produce your brand
guidelines that outline how the brand should be
delivered across multiple media formats.