Social MediaMetric Maze   Jennifer Orsatti
Social Mention•   Social Mention is a powerful tool that can be used for Content and    Sentiment Analysis. Social Mention...
Social Mention & IMCSLC•   Specifically, for IMCSLC, the content has a fairly strong neutral sentiment levels, but slightl...
Analyzing IMCSLC with                   Social Mention                                          ...IMCSLC can also see a c...
Social Seek• Social Seek is a platform that allows  users to focus more on Volume and  Influencer Analysis. Social Seek  d...
Social Seek & IMCSLC•   For Twitter specifically, it is of those who have most recently    mentioned #imcslc. When it come...
Analyzing IMCSLC with            Social Seek                      ... As well as a Volume                    Analysis to s...
Sprout Social•   Sprout Social is a Social Media Management Tool, which can help in    developing and scheduling posts. Po...
Sprout Social and IMCSLC•   Brands can simply search and see who is talking about the    imcslc brand and what they are sa...
Analyzing IMCSLC with              Sprout Social                               ...as well as regionally                   ...
Sources:• http://socialmention.com/• http://socialseek.com/• https://sproutsocial.com/
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Metric maze

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Metric maze

  1. 1. Social MediaMetric Maze Jennifer Orsatti
  2. 2. Social Mention• Social Mention is a powerful tool that can be used for Content and Sentiment Analysis. Social Mention allows users to search specific types of content, which is then searched through the Internet. The results are then retrieved for the user to see, and it gives the user a chance to see how often the content has been mentioned on the Internet, as well as its reach, passion and strength. Not only that, but top key words are also provided that are used while consumers use the specific content. Top users are also retrieved, which are people who tend to use the term the most, as well as top hashtags used and top sources used with the content.
  3. 3. Social Mention & IMCSLC• Specifically, for IMCSLC, the content has a fairly strong neutral sentiment levels, but slightly more positive than negative. The top relative keywords used most with the term include imcslc, greg, awards, video, and advertisement. Knowing what top keywords that are used with the specified term, allows us to understand what words can be used with IMCSLC in order to post the most valuable content possible. Social Mention also allows users to see the strength of the content being discussed in Social Media. Integrated Marketing Communications does not have any strength (0%) in being talked about within Social Media, but does appear to have higher passion levels on Social Media (41%), which has to do with the amount of people that will talk about IMC repeatedly. In order to improve these two numbers, Integrated Marketing Communications could include the top keywords connect with IMC, as well as optimizing the top sources that are used and implemented with IMC. The top source used on the Internet is youtube, which makes it apparent that IMCSLC needs to become more active on other Internet and Social Media platforms.
  4. 4. Analyzing IMCSLC with Social Mention ...IMCSLC can also see a content analysis of specific keywords, reach, strength, and passion.Social Mention allows you to see a sentiment analysis on how your brands has been mentioned online...
  5. 5. Social Seek• Social Seek is a platform that allows users to focus more on Volume and Influencer Analysis. Social Seek displays the most recently posted news, blogs, tweets and youtube videos. From this platform, users can see who the brands top influencers are on each social platform.
  6. 6. Social Seek & IMCSLC• For Twitter specifically, it is of those who have most recently mentioned #imcslc. When it comes to news and blogs, we can see who the top influencers are with blog content. This allows us to see which users are posting the most content about IMCSLC and what the exact content is, which helps with Influencer Analysis. When it comes to Volume Analysis, we can also see how often there have beens posts through throughout a time period, and being able to scroll through the volume of content available.
  7. 7. Analyzing IMCSLC with Social Seek ... As well as a Volume Analysis to see how much content is being posted.Social Seek shows IMCSLC influencers...
  8. 8. Sprout Social• Sprout Social is a Social Media Management Tool, which can help in developing and scheduling posts. Posts can then be overlooked and analyzed to see which posts were more successful than others - likes, comments, engagement, clicks. responses and reach can be analyzed. This platform can also assist in Volume and Content Analysis of a brand. Sprout Social can also assist in Influencer Analysis, as it has a Discovery section, where the platform displays who is following the brand on Twitter, that the brand is not following yet. This allows the brand to go through these Followers to see which of them may be beneficial to follow. Not only that, but Sprout Social also enables brands to search keywords used by your brand or by your competing brands to complete a Benchmark Analysis.
  9. 9. Sprout Social and IMCSLC• Brands can simply search and see who is talking about the imcslc brand and what they are saying, and you can also search other keywords that the brand may be in competition with. For example, durham college can be searched, which would allow imcslc to see what is being discussed on social media from its competing colleges. Other keywords can also be searched in order to see what is being said, which can also be regionally- focussed for Twitter.
  10. 10. Analyzing IMCSLC with Sprout Social ...as well as regionally benchmarking keywords.Sprout Social can benchmark competition...
  11. 11. Sources:• http://socialmention.com/• http://socialseek.com/• https://sproutsocial.com/

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