For lindsey fair, imcslc, st. lawrence college

1. Social Media
Metric Maze
Jennifer Orsatti

2. Social Mention
• Social Mention is a powerful tool that can be used for Content and
Sentiment Analysis. Social Mention allows users to search specific
types of content, which is then searched through the Internet. The
results are then retrieved for the user to see, and it gives the user a
chance to see how often the content has been mentioned on the
Internet, as well as its reach, passion and strength. Not only that, but
top key words are also provided that are used while consumers use
the specific content. Top users are also retrieved, which are people
who tend to use the term the most, as well as top hashtags used and
top sources used with the content.

3. Social Mention & IMCSLC
• Specifically, for IMCSLC, the content has a fairly strong neutral sentiment levels, but slightly
more positive than negative. The top relative keywords used most with the term include
imcslc, greg, awards, video, and advertisement. Knowing what top keywords that are used
with the specified term, allows us to understand what words can be used with IMCSLC in
order to post the most valuable content possible. Social Mention also allows users to see the
strength of the content being discussed in Social Media. Integrated Marketing
Communications does not have any strength (0%) in being talked about within Social Media,
but does appear to have higher passion levels on Social Media (41%), which has to do with
the amount of people that will talk about IMC repeatedly. In order to improve these two
numbers, Integrated Marketing Communications could include the top keywords connect with
IMC, as well as optimizing the top sources that are used and implemented with IMC. The top
source used on the Internet is youtube, which makes it apparent that IMCSLC needs to
become more active on other Internet and Social Media platforms.

4. Analyzing IMCSLC with
Social Mention
...IMCSLC can also see a content analysis of
specific keywords, reach, strength, and
passion.
Social Mention allows you to see a sentiment
analysis on how your brands has been
mentioned online...

5. Social Seek
• Social Seek is a platform that allows
users to focus more on Volume and
Influencer Analysis. Social Seek
displays the most recently posted news,
blogs, tweets and youtube videos. From
this platform, users can see who the
brands top influencers are on each
social platform.

6. Social Seek & IMCSLC
• For Twitter specifically, it is of those who have most recently
mentioned #imcslc. When it comes to news and blogs, we can see
who the top influencers are with blog content. This allows us to see
which users are posting the most content about IMCSLC and what the
exact content is, which helps with Influencer Analysis. When it comes
to Volume Analysis, we can also see how often there have beens
posts through throughout a time period, and being able to scroll
through the volume of content available.

7. Analyzing IMCSLC with
Social Seek
... As well as a Volume
Analysis to see how much
content is being posted.
Social Seek shows
IMCSLC
influencers...

8. Sprout Social
• Sprout Social is a Social Media Management Tool, which can help in
developing and scheduling posts. Posts can then be overlooked and
analyzed to see which posts were more successful than others - likes,
comments, engagement, clicks. responses and reach can be
analyzed. This platform can also assist in Volume and Content
Analysis of a brand. Sprout Social can also assist in Influencer
Analysis, as it has a 'Discovery' section, where the platform displays
who is following the brand on Twitter, that the brand is not following
yet. This allows the brand to go through these Followers to see which
of them may be beneficial to follow. Not only that, but Sprout Social
also enables brands to search keywords used by your brand or by
your competing brands to complete a Benchmark Analysis.

9. Sprout Social and IMCSLC
• Brands can simply search and see who is talking about the
imcslc brand and what they are saying, and you can also search
other keywords that the brand may be in competition with. For
example, durham college can be searched, which would allow
imcslc to see what is being discussed on social media from its
competing colleges. Other keywords can also be searched in
order to see what is being said, which can also be regionally-
focussed for Twitter.

10. Analyzing IMCSLC with
Sprout Social
...as well as regionally
benchmarking keywords.
Sprout Social can benchmark
competition...

11. Sources:
• http://socialmention.com/
• http://socialseek.com/
• https://sproutsocial.com/