Facebook & LinkedIn: Practical Uses for Small Businesses

786 views

Published on

Presented at NC Business Builders. This slideshow covers several ways to use Facebook & LinkedIn for small business.

Published in: Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
786
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facebook & LinkedIn: Practical Uses for Small Businesses

  1. 1. Practical uses for small businesses<br />LinkedIn & Facebook<br />© 2011 jenMEDIAware<br />
  2. 2. Focus on Five<br />© 2011 jenMEDIAware<br />Similarities<br />Differences<br />Overview Facebook Personal Pages & Company Pages<br />Overview LinkedIn Personal & Company Pages<br />Q & A<br />
  3. 3. Similarities<br />© 2011 jenMEDIAware<br />Profile<br />Company Page<br />Share Relevant Content<br />
  4. 4. Facebook<br />LinkedIn<br />© 2011 jenMEDIAware<br />Friends<br />Company Page<br />Endgame: Blurred lines<br />Insights<br />B2C<br />Connections<br />Company Profile<br />Endgame: ALWAYS Business & Professional development<br />Analytics<br />B2B<br />Differences: Facebook & LinkedIn<br />
  5. 5. is for business too<br />Facebook<br />© 2011 jenMEDIAware<br />
  6. 6. Facebook Personal Pages<br />© 2011 jenMEDIAware<br />Use for communicating with family & friends<br />Monitor your privacy settings<br />Use lists to manage who can see what<br />If you want a company page, they are a necessary evil!<br />
  7. 7. Facebook Personal Page<br />© 2011 jenMEDIAware<br />
  8. 8. Facebook Business Page<br />© 2011 jenMEDIAware<br />
  9. 9. Things to Do with a Company Page<br />© 2011 jenMEDIAware<br />Best for B2C communications<br />Communicate with existing clients<br />Build loyalty<br />Answer questions<br />Share specials<br />Timely information<br />Customers become your advocate<br />Support other brands/businesses<br />“Use Facebook As…”<br />
  10. 10. Best Time to Post Content<br />© 2011 jenMEDIAware<br />8AM: First thing in the morning <br />3PM: Mid-afternoon<br />6PM: After dinner<br />
  11. 11. Update Page<br />© 2011 jenMEDIAware<br />Regularly<br />1-3 times per week is optimal<br />CTA – Call to Action<br />
  12. 12. Facebook To-Dos<br />Start (or RE-start!) a company page<br />Get 25 followers – reserve your name<br />Reserve your name before you get 99 followers<br />© 2011 jenMEDIAware<br />
  13. 13. Professional. Business. Connections.<br />LinkedIn<br />© 2011 jenMEDIAware<br />
  14. 14. LinkedIn is an Online Resume<br />For you<br />For your company<br />© 2011 jenMEDIAware<br />
  15. 15. LinkedIn – Personal Page<br />© 2011 jenMEDIAware<br />Complete your profile 100%<br />Ask past colleagues for recommendations<br />Join relevant groups<br />Establish yourself as an expert<br />
  16. 16. LinkedIn – Company Page<br />© 2011 jenMEDIAware<br />Overview<br />Careers<br />Products & Services<br />Analytics<br />
  17. 17. Overview Page<br />© 2011 jenMEDIAware<br />
  18. 18. © 2011 jenMEDIAware<br />Company Overview<br />Services/Product Description<br />Connections In Your Network<br />Twitter/Blog Feed<br />General Info<br />Recent Activity<br />
  19. 19. Products & Services<br />© 2011 jenMEDIAware<br />List & describe<br />Great place to showcase<br />Add recommendations from clients/customers<br />
  20. 20. Analytics<br />© 2011 jenMEDIAware<br />Only visible to page admins<br />Page Views<br />Unique Visitors<br />Products & Services<br />Members following your company<br />
  21. 21. Importance of Analytics/Insights<br />© 2011 jenMEDIAware<br />Review periodically<br />See what’s working<br />Adjust your strategy<br />
  22. 22. A few more items…<br />© 2011 jenMEDIAware<br />Link your new pages<br />Google Farmer/Panda update<br />Update regularly!<br />
  23. 23. Please “Like” JENMEDIAWare on facebook<br />&<br />Follow our company on linkedin!<br />© 2011 jenMEDIAware<br />Call To Action<br />
  24. 24. Authenticity<br />Consistency<br />Control your content<br />Know your audience<br />Conclusion<br />© 2011 jenMEDIAware<br />
  25. 25. Helpful Links<br />© 2011 jenMEDIAware<br />http://www.facebook.com/pages/manage/<br />Click on Create Page<br />http://www.linkedin.com/companies<br />Click on “add a company”<br />http://learn.linkedin.com/<br />http://www.facebook.com/help/<br />http://www.jenMEDIAware.com<br />
  26. 26. © 2011 jenMEDIAware<br />Q & A<br />

×