Building on the global industry comparative analysis you did in

Building on the global industry comparative analysis you did in
Project 3, develop a business plan for your organization to
operate in a new country. Analyze the new country first as a site
for certain value-chain activities, and second as a market for
your organization's products. Note that the term
products
will refer to products, services, or a combination of the two.
Your business plan should include a marketing strategy and an
entry strategy. Also take into consideration the requirements of
accounting and finance. Develop market share estimates and
revenue projections using historical data from your organization
in the United States and your own research into market size,
pricing, and unit sales for the industry in the selected country.
Estimate the investment required for relocating one or more
activities of your organization's value chain from the United
States to the selected country. Also estimate the time needed for
your organization to break even. Provide the assumptions
behind your projections and assessments of both short-term and
long-term risks.
When you submit your project, your work will be evaluated
using the competencies listed below. You can use the list below
to self-check your work before submission.
1.1: Organize document or presentation clearly in a manner that
promotes understanding and meets the requirements of the
assignment.
5.2: Assess the implications of legal, ethical and cultural

(national) standards on an organization's operations in global
markets and make recommendations for appropriate actions.
6.1: Identify the general (external) environment in which an
organization operates and discuss the implications for enterprise
success.
6.2: Evaluate strategic implications for domestic and
international markets of an organization's industry.
6.3: Analyze an organization's internal strengths and
weaknesses for strategic value.
6.4: Develop and recommend strategies for an organization's
sustainable competitive advantage.
7.1: Analyze the legal forms of business organization and make
recommendations to support business decisions.
7.4: Analyze the impact of international and foreign laws on US
organizations acting domestically and abroad.
8.1: Evaluate major business/organizational systems and
processes and make recommendations for improvement.
8.2: Analyze an organization's current technology capabilities
and needs, identifying specific strengths and areas of weakness.
9.1: Design organizational structures, systems, and processes
that support the strategic goals of the organization.
9.2: Evaluate how human capital serves as a source of
competitive advantage.
9.3: Apply the principles of employment law for ethical
practices and risk mitigation.

10.1: Apply relevant microeconomics principles to support
strategic decisions for the organization.
10.2: Analyze financial statements to evaluate and optimize
organizational performance.
10.3: Determine optimal financial decisions in pursuit of an
organization's goals.
10.4: Make strategic managerial decisions for obtaining capital
required for achieving organizational goals.
10.5: Develop operating forecasts and budgets and apply
managerial accounting techniques to support strategic decisions.
11.1: Recommend a strategic plan for the use of technology to
meet the strategic goals of the organization.
12.1: Assess market risk and opportunity.
12.2: Analyze marketing information.
12.3: Prepare marketing plan for a new product/service.
13.1: Identify and analyze new opportunities.
13.2: Create and implement new initiative or enterprise.
13.3: Create and manage new enterprise.
step 1
Equipped with the knowledge and skills gained from previous

projects in this course and from preceding courses in the MBA
program, you are now ready to put your international strategy
all together in a business plan. Review the types of
international strategies
and their components as you begin this work.
step 2
Develop an entry strategy for Gustavo of about 6–7 pages in
length. The strategy you develop should incorporate the
components described here and in Step 3.
As you begin to develop an entry strategy, first perform the
following assessments:
Analyze your site as both a market for your products and as a
site for certain value-chain activities.
Short-list and profile potential partner company candidates.
Determine what company you will select for partnership or
alliance. Evaluate the benefits this partnership would bring to
your organization's market position or profits.
Detail the pros and cons of three market-entry modes. Which
entry mode would you recommend and why? How does your
chosen mode fit your organization's goals and objectives? For
help in answering these questions, review
Modes of Entry
.

Estimate the financial investment required for the selected entry
strategy.
When you have begun your entry strategy and chosen a local
alliance partner, continue to the next step, where you will
determine your organization's degree of fit with the selected
country.
step 3
The next step in developing your entry strategy is to determine
your organization's degree of fit with the selected country.
Answer the following questions in your entry strategy:
How would you make the
strategic alliance work
? Regulations and laws governing different types of business
entities vary considerably from one country to another. What
kind of legal business entity do you recommend for your
organization in the country of operation? What will be the
impact of certain country laws on this type of business entity?
What are the operational roles and activities of the partners?
Design an organizational chart for operations in the country.
Explain why you have chosen this organizational structure.
What will be the likely impact of the country's culture and
geography on your organization, the value-chain activities that
are being relocated to the country, and the growth in sales of
your organization's products in the country? Review
Globalizing the Management Model

for depth of understanding.
You may submit your entry strategy (Steps 2–3) in the box
below for feedback. In the next step, you will begin your
marketing strategy.
Use the following filename protocol:
lastname_firstname_Project4_EntryStrategy
Before you submit your assignment, review the competencies
below, which your instructor will use to evaluate your work. A
good practice would be to use each competency as a self-check
to confirm you have incorporated all of them in your work.
assignment.
success.

step 4
Now that you have developed an entry strategy and determined
your organization's degree of fit within the selected country,
you will
create a marketing plan
.
In addition to relocating certain activities in the value chain to
the selected country, Gustavo wants to evaluate the country for
its suitability as a market for your organization's products.
Review
Target Markets
for help with this evaluation.
Develop a 6–7 page marketing strategy for the industry in which
your organization belongs. Your marketing strategy should

incorporate the components described here and in Steps 5–6
below.
The first step in developing your marketing strategy is to
identify and assess the following components:
your organization's main competitors in the country
the actual and potential size of the market
market and segment growth
market and segment profitability
underlying costs and cost structure
distribution systems channel
When you have addressed these components in your marketing
strategy, continue to the next step, where you will assess the
characteristics of your organization's potential customers in the
selected country.
step 5
As you continue developing your marketing strategy, the next
step is to make recommendations to Gustavo on particular
aspects of your organization's marketing strategy that would be
tailored to the country's market for your organization.
Specifically, address the following components:

marketing mix in the country
promotional practices
pricing
branding strategies
When you have assessed the characteristics of your
organization's potential customers in the selected country,
continue to the next step, where you will assess your
organization's use of web networks and social media for e-
marketing.
step 6
In the final step of developing your marketing strategy, you will
assess your organization's use of web networks and social media
for e-marketing, given the unique ways in which computers,
smartphones, the Internet, and social media are used among the
country's consumers. As you undertake this assessment, read
more about
management, strategies, tools, and practices in e-marketing
. To complete this step, address the following components:
Prepare market share estimates for your product or service in
the country and revenue forecasts for the near term (6–12
months) and longer term (2–4 years).

Provide proper justification for your projections, such as prior
industry performance in terms of unit sales, market size, and
profit margins in the country.
You may submit your marketing strategy (Steps 4–6) in the box
below for feedback. In the next step, you will work on financial
value and strategy implementation.
lastname_firstname_Project4_MarketingStrategy
assignment.
success.

step 7
As you may recall from your meeting with Gustavo, he wants
your estimate of the timeframe needed to break even and
implement your strategy. As you continue developing your
business plan for entering the new country, assess any financial
and accounting challenges by answering the following
questions:
Examine the financial statements of competitors in the country.
Are there any differences in terms of language, currency, or the
type of statements (income statement, balance sheet, financial

statement format, extent of footnote disclosures, and the
underlying GAAP [generally accepted accounting principles])
between your organization's reports in the United States and the
reports required by law in the country? Review
The Role of Similar Accounting Standards in Cross-Border
Mergers and Acquisitions
.
What are the challenges your organization may face in the
country because of its accounting standards?
What is the required investment for relocating your
organization's value-chain activities to the country for years 1,
2, and 3? What are the projected savings, if any, for the same
time periods? Provide justification for your estimates.
What are your estimates of revenue projections for your
company in the country for years 1, 2, and 3?
After you have assessed the financial and accounting challenges
associated with entering the new country, continue to the next
step, where you will address strategy implementation and
control measures.
step 8
The next step of developing your business plan is to address
strategy implementation and control measures by discussing the
following components:
Specify the major factors to be tracked for strategy

effectiveness using the four perspectives of the
balanced scorecard
: learning and growth perspective, business process perspective,
customer perspective, and financial perspective.
Specify how your organization will monitor and report issues
with joint-venture partners, subsidiaries, suppliers, and
distributors in the country.
When you have addressed strategy implementation and control
measures, continue to the next step, where you will make
recommendations about your organization's governance and
accountability standards
step 9
As you continue developing your business plan, next make
recommendations about your organization's governance and
accountability standards by answering the following questions:
How do your organization's
governance and accountability
and code of conduct or ethics address risks such as bribery and
corruption? Search for Transparency International's Corruption
Perceptions Index online and make recommendations for
changes to the code, if needed, for operations in the selected
country.
Do your organization's
corporate social responsibility
(CSR) policies address local community interests, stakeholders'

concerns, and supplier relationships? Make recommendations
for CSR changes to the program, if needed.
step 10
Your final report should include your discussion from Steps 7–
9 above, an overview of your findings from Week 1 and Week
2, and an
executive summary guide
Your final report should follow these guidelines:
14–15 pages, excluding the title page, table of contents, and
reference page
in-text citations and references should abide by APA format
12-point Times New Roman font
one-inch margins
double spaced
Your final report
should include the following components:
Title page
states the client company, country, the client's product or

service, type of legal structure, and the selected alliance partner
date and your name
Table of contents
page numbers for each major section
Executive summary
summarizes the results of your analysis and how you arrived at
the recommendation
belongs on a separate page from the introduction to the paper
Start your executive summary as follows: “Business Plan for
[selected client company] to enter [selected country] $(size of
market in US Dollars) market for [product/service] through a
[type of legal structure] with [selected alliance partner].”
Introduction (first page of paper body)
states the purpose of the paper
explains what the paper will do
introduces the industry, country, and company's name

Analyzing organization's resources and capabilities
choice of a local alliance partner and entry strategy
organization's degree of fit with the country
Understanding your organization's industry
market analysis
characteristics of potential customers in the country
use of web networks and social media for e-marketing
Analyzing country's external environment
finance and accounting
strategy implementation
governance and accountability
Conclusion

one- or two-page summary of the recommendations and
rationale
Reference
APA-style reference page
Appendices
if needed
lastname_firstname_Project4_FinalReport
assignment.

success.

Building on the global industry comparative analysis you did in

Building on the global industry comparative analysis you did in

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