1. Meet the Communication Process by a Journey
This was my last journey with my friends at Communication
Department of Airlangga University that I can captured. This
journey was held by my department once in two year called Study
Excursion. From this journey, we can see the communication
process like broadcast process, journalist process, and also
advertising process. This journey take time about five or six
days, I’m not quite sure about the time, but I remember it was
held on November 2007. From this journey I visit several places,
but I think the important places that I must keep on my mind was
Television Station like Trans TV and RCTI, Print Media like
Femina Group and Antara News Officer, and Matari Advertising
Agency. So, I will tell you about my journey at this places, if
you don’t go there yet, better you continued to read my stories.
1. Well, we start with Trans TV, one of television station in
Indonesia. Trans TV was new member of television station in
Indonesia, but have a great success in audience acceptance.
From this journey I found that Trans TV building was not huge,
and just have several studio, I don’t know for sure, but maybe
three until five studio. That studio was on first floor, and
second floor was for production process. I can’t captured it
because Trans TV give no permission to do that. I just can
captured room that near from the receptionist desk. Well, if
you enter Trans TV building, what you see at the first time
was receptionist desk, on left you will see waiting room, and
on the right side you will see their café called Coffee Been.
If you enter its studio, you will smell an “unique smell”, I
don’t know, but I think its smell from paint, board, and
electronic stuff. But that’s because we enter that studio when
its studio prepared for their television program. At second
floor, where the production processed, you will see several
small room. I don’t know how Trans TV so success? Because
they just have small room for production process. And after
they merging with Trans 7, this building was not just for
Trans TV production, but also Trans 7 production, I mean one
building for two television station. Well this is several
picture that I can captured:

2. 2. Now,
we

3. compare Trans TV with RCTI. RCTI was one of television station
that can still exist and still success from 80’s or 90’s until
this time. Of course it condition different from Trans TV.
RCTI have a huge studio and huge area for their studio, so
they have more than six big studio. RCTI more open than Trans
TV, they give us permission to take a picture or video. And
for me, I think RCTI accept us better than Trans TV. I can
take a picture, I can use electronic stuff on its studio, I
can use its studio for take picture with my friends, and also
can practice to read news on camera, of course with its
equipment too, if you want to be an anchor, don’t dream it,
because you can try it on a true studio. Oya, I don’t smell
what I smell on Trans TV, maybe because RCTI studio have huge
size and have good ventilation. I can’t tell you about this
studio deeply, because there is many room on this place, and
its studio not just on one building, but a lot of building.
So, one thing to remember if you enter RCTI, you must have a
guide and don’t leave your guide, because it you will lost in
this place. Maybe this picture can help you to imagine this
place:

5. 3. Femin
a
group. First, I’m sorry I have no picture to captured, because
we just can visit their office, for production once we just
can ask when they present their company. Femina group have
several magazines, like femina, cita cinta, dewi, etc.
Although I can’t see the production process, I still think its
normal and usual, because for my experience when I visit Jawa
Pos and Kompas, I don’t see their production process yet. And
about the building, well Femina group just have small
building, and of course room for their crew and staff small
too, I can say that because its building smaller than Jawa
Pos. But, my friends feel more comfort in this place, because
a lot of their crew and staff was a girl. Femina group was
company that focus on woman and girl magazine, although they
also have one or two man magazines.
4. Antara News Officer. Well, Antara was the old one for news
officer in Indonesia. They was different from other media,
they have a little media to spread out their news. They was
not print media or electronic media, they just use several
media to spread out their news, that was their product, just
news, that’s why they called ‘Officer’. If you still difficult
to imagine their duty, I will help you to understand. Have you
think how can news that we can catch in a day be so much of

6. topics and taken from different places? Where the media can
get a lot of news in a day and from different place? Do you
think each media have much reporter enough to fulfill their
news necessity? Maybe Jawa Pos Group can do it in future. But,
for now it still difficult for media to collect news by
theirself, they still need source of information to help them
fulfill their news necessity. And for this, media need an
officer like Antara News Officer. I don’t have picture that I
can share, because like their position, they just have office
and electronic media to spread out their news and to collect
their news, and this office just one or two floor, and its
located on the top from a building, not their building, I’m
sorry I forgot the name of building.
5. Last, I visit Matari Advertising Agency. This Ad agency was
the old one in Indonesia, and if I don’t mistake, it was the
first Ad agency in Indonesia, and thing to remember, this is
was the first Ad agency that use Indonesian people for staff
and make advertising truly Indonesia. The example of their
client was Unilever and Astra. They have their complete
production equipment, like photo studio and amphi-theatre, and
of course the studio depend on their necessity of location.
Its building have four floor and located on Kuningan. I forgot
why I don’t have picture from this place, I don’t know for
sure, but on my memory I have no permission to do that, except
captured their first floor, receptionist desk and waiting
room. So for this I don’t have a picture to share.

7. Yeah, that’s all my journey that I can share with you. Of
course better if you can participate on that journey by yourself.
Oh ya, I almost forgot, all my journey located on one city,
Jakarta. For me, from this journey I must thinking not just twice
maybe ten or more to choose job as journalist. And for
advertising, I like it but I don’t want to limited creation with
deadline, so better I choose another job that still have
connection with my knowledge.