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eCommerce SEO Presentation at ECF Live 2019
- 1. Live Site Reviewsfor SEO Jeff Oxford Jeff@180marketing.com 20 Actionable Ways to Improve your Website
- 2. • Internal Linking •Website Structure • Links per Page • Link Dilution • Nofollow Links • Broken Links • Navigational Breadcrumbs • PDF Links • URL Issues • Duplicate URLs • URL Length • Dynamic URLs • Useless Parameters • # Symbol • Files & Folders • Keyword Focus • Hierarchy • Dashes & Underscores • HTTPS Pages • 404 Pages • Soft 404 errors • Proper HTTP Headers • Crawling • Robots.txt • XML Sitemap • Javascript • AJAX • Crawl budget • Pagination • CSS/JS files • iFrames • Flash • Indexing • Noindex tags • Canonicalization • Internal Search Results • Proper Redirection • Code • Title Tags • Meta Descriptions • Header Tags • Rich Snippets • Open Graph Tags • Mobile friendly • W3C HTML Validation • Link Profile • Domain Rating • Link Quality • Exact-match anchor text links • Link Diversity • Link Reclamation • International SEO • Hreflang tags • X-Default attribute • TLDs & ccTLDs • Domains vs. Subdomains vs. Folders • Languages vs. Location • Duplicate Content • Language on <html> and Meta tags • Other • Redirects • Website Speed • PDF Plain Text Conversion • Video • Physical Address and Phone # • Website Content • TF-IDF Analysis • Featured Snippets • Content Length • Subheadings • Keyword Targeting • PDF / Doc Files • Duplicate Content • www & no www • Index File • Letter Casing Inconsistency • Trailing Slash • IP URL • Domain Names • Display Options • Session Variables • Parameter Order • Tracking IDs • Infinite Loop • Images • Image Sitemaps • Alt Text • File Names
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- 6. 1) Include long-tailkeyword variations in title tags Best Robot Toys for Kids Root Keyword Long-Tail Variations Keyword Searches/mo robot toys 5,400 robot toy 2,400 robot toys for kids 790 best robot toys 410
- 7. 2) Use USPsand CTAs in meta descriptions Low prices on Robot Toys for kids. 16,000+ satisfied customers. Free shipping + 100% price match guarantee. Click now to browse our huge selection. 1. Target Keyword Pro Tip: Use elements from high performing AdWords ads 2. Unique Selling Points 3. Call to Action
- 8. 3) Add keywordsto image alt text
- 9. 4) Add 150+words to category pages vs
- 10. 5) Include somecontent “above the fold” vs
- 11. 5) Include somecontent “above the fold” Use “Read More” / “Read Less” links
- 12. 6) Write uniquecontent for most popular products
- 13. 7) Use relatedkeywords in the content
- 14. 7) Use relatedkeywords in the content Pro Tip: Use LSIgraph.com to find even more relevant keywords
- 15. 8) Publish fewerblog posts vs
- 16. 9) Combine lowperforming articles into 1 awesome post
- 17. Discovery Research Consideration Purchase Best paper forwedding invitations 80 lb vs 110 lb cardstock Neenah linen cardstock reviews How much does cardstock cost 8.5 x 11 red cardstock 100 lb Paper and more coupon code Printer paper free shipping How to use vellum paper What is pearl shimmer cardstock How thick is cardstock A2 envelopes Buy cardstock vellum paper for sale 10.5 x 11 cardstock online (Content Pages) (Content Pages) (Category pages) (Products) 10) Create content that converts
- 18. 11) Add richsnippets to product pages Resource: Schema.org
- 19. 12) Make surethe website is responsive https://search.google.com/test/mobile-friendly
- 20. 13) Increase pagespeed
- 21. 13) Increase pagespeed https://developers.google.com/speed/pagespeed/insights/
- 22. 14) Crawl yourwebsite and fix any broken links https://www.screamingfrog.co.uk/
- 23. <link rel="canonical" href="https://printbotz.com/3d-printer/"/> ../3d-printers ../3d-printers?limit=48 ../3d-printers?price=asc ../3d-printers?rating=dsc 15) Add canonical tags to all pages on the website
- 24. 16) Reduce thenumber of links in the main nav
- 25. 16) Reduce thenumber of links in the main nav
- 26. 16) Reduce thenumber of links in the main nav
- 27. 17) Add linksto related products
- 28. 18) Link topopular products from the homepage
- 29. 19) Add internallinks from most linked to content
- 30. 19) Add internallinks from most linked to content
- 31. 20) Target lesscompetitive keywords vs
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Editor's Notes
- #18 Keyur