Unlock the power of YouTube to turn your infomercial content into conversions. Launch DRTV's Infomercial Extender will generate sales, brand lift and SEO benefits using your existing video content. To learn more contact jeff@launchdrtv.com or go to www.launchdrtv.com.

1. WWW.LAUNCHDRT V.COM
JEFF@LAUNCHDRT V.COM

2. WHY YOUTUBE FOR INFOMERCIAL CONTENT?
The single greatest marketing strategy at present is YouTube -- both for connecting brands directly
to consumers and for monetizing brands' original content. Unique video campaigns are now
key to brand awareness and driving sales
YouTube is the largest story telling platform in the world
 4 Billion video views per day
 1 Billion unique visitors a month
 2nd largest search engine and growing product review website and search engine.
 YouTube reaches more 18-34 year olds than any cable network
Long form infomercials work but a growing number of consumers no longer watch network, cable
or local TV. This means that they are not and will never see your infomercial.
DRTV marketers already have hours of high quality edited video content that sells. Use that
content to extend your DRTV campaigns and target new customers.
Unlike traditional DRTV media, you do not need to pay for each time your infomercial airs and
viewers see your content. Search relevance and popularity can drive millions of views
UNLOCK THE POWER OF
TURN YOUR CONTENT INTO CONVERSIONS

3. MYTHS AND CHALLENGES OF YOUTUBE
Myth: YouTube is only for talking cat videos
Myth: All successful YouTube videos were organically created and “viral” in nature
Myth: It is easy to create a viral video that is popular on YouTube
Myth: Posting my videos on my YouTube Channel once a month is enough and will
generate view and sales with no calls to action
Challenge: Cutting through the clutter of 6 billion hours of video watched every month
Challenge: Reach your targeted audience in a fragmented media landscape with your
sales message and clear calls to action
Challenge: Convert and track video viewers to buyers
Challenge: Build long term brand and product awareness when short term MER is the
standard measurement of DRTV success.
UNLOCK THE POWER OF
TURN YOUR CONTENT INTO CONVERSIONS

4. WHAT COUNTS ON YOUTUBE?
Long term, engaging and constant presence
Authentically sharing your brand story and product sales information
Quality content that generates an action like a sale or lead generation
Channel engagement, channel subscribers, time spent, and frequency of uploads
Last click conversions and conversions long into the future have the same value when
your video “lives forever” and surfaces via search engines.
UNLOCK THE POWER OF
TURN YOUR CONTENT INTO CONVERSIONS

5. LAUNCH DRTV INFOMERCIAL EXTENDER PLATFORM
I. Content Creation and Re-Imagination
II. Full Service Channel Management
III. Delivering Guaranteed Targeted Viewers
UNLOCK THE POWER OF
TURN YOUR CONTENT INTO CONVERSIONS

6. CONTENT CREATION AND RE-IMAGINATION
Edit existing shows and repurpose the hours of content created in production for
multiple YouTube videos.
Tailor the content to the medium of YouTube.
Strong and clear calls to action: custom overlays, URLs, offer language, voice overs,
annotations, promotions, pricing.
Complete conversion tracking and analytics.
UNLOCK THE POWER OF
TURN YOUR CONTENT INTO CONVERSIONS

7. FULL SERVICE CHANNEL MANAGEMENT
Build, optimize and/or manage your branded YouTube channel to develop a loyal and
engaged audience and increase video views and desired actions
Content strategy, custom channel design, channel analytics, daily management,
channel partnerships, video SEO and more.
The better your channel is = better search results for your videos = more views =
more desired actions = better long term business
UNLOCK THE POWER OF
TURN YOUR CONTENT INTO CONVERSIONS

8. TARGET VIEWERS ON YOUTUBE
Bring the right consumers to your videos and your channel
Targeted YouTube True View Advertising: In-Stream, In-Search, and In-Display
Use appropriate YouTube advertising options for the target audience
Only pay when people watch
Show up across all devices- desktop, tablet, mobile, streaming
Full campaign transparency and analytics
UNLOCK THE POWER OF
TURN YOUR CONTENT INTO CONVERSIONS

9. TARGET VIEWERS OFF YOUTUBE
Bring your videos to your consumers to maximize earned media.
Using paid media for social amplification
Hyper targeted click to play embedded video player across premium publisher network
Guaranteed and verified video views, free organic views ,and video SEO
Video advertise across display, mobile, social, tablet and native experiences
Custom overlays for sales and lead generation with strong calls to action
Campaign analytics, conversion reporting and forecasting
UNLOCK THE POWER OF
TURN YOUR CONTENT INTO CONVERSIONS

10. LAUNCH DRTV INFOMERCIAL EXTENDER PACKAGES
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Content Creation and
Re-Imagination of 1-5
videos
One Time Channel
Customization
1 Month Channel
Management
Advanced
Intermediate
Starter
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Content Creation and
Re-Imagination 1-10
videos
•
One Time Channel
Customization
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3 Months Channel
Management
200k targeted views
mix of on and off
YouTube
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Content Creation and
Re-Imagination 1-20
videos
One Time Channel
Customization
4 Months Channel
Management
500k targeted views
mix of on and off
YouTube
Influencer Outreach
Contact us for custom and a la cart packages that mix any of the programs and budgets
UNLOCK THE POWER OF
TURN YOUR CONTENT INTO CONVERSIONS

11. C O N TACT LAU N C H D RT V TO LEA R N M O R E
ABOUT INFOMERCIAL EXTENDER AND TO
START TO TURN YOUR INFOMERCIAL
CONTENT INTO CONVERSIONS
JEFF@LAUNCHDRT V.COM
W W W.LAU NCHD RT V.C OM
310-305-8342