BX2184 Sustainable Marketing power point.2016.09.18

1. thankyou.TM
What your plastic can become!
Sustainable Recycling

2. thankyou.TM
Images retrieved from https://thankyou.co/about 13/09/2016

3. Tracker ID

4. Tracker ID continued

5. Tracker ID continued

6. Tracker ID continued

7. Tracker ID continued

8. Green Market

9. Consumers
• Australia
• Age
• Education
• Income
• Psychographics
Roper’s 2008 Green Gauge report
• Not me Greens
• Go-With-The-Flow Greens

10. Product Market – classifications
• Body care
• Baby care
• Bottled water
• Food
• Market definition: “All the customers and
potential customers who share a common need
that can be satisfied by a specific product……”
(Solomon, M., Hughes, A., Chitty, B., Fripp, G., Marshall, G., & Stuart, E., 2011, p. 8)

11. Product Market

12. Product Market continued

13. Competition

14. Cause related marketing

15. Product Sustainability

16. Product Suitability continued

17. Target Market
• Location
• Education
• Age
• Lifestyle
• Green Market

18. Justification
• “……..sustainability matters most to consumer
when it affects them closely and personally,
such as in food or personal care items.” (Martin &
Schouten, 2014)

19. Recommendation - Design

20. Recommendation - Recycling
Did you know the
plastic bottle
from this product
can be recycled to
make a wheelie
bin?”

21. Conclusion
• Green Market
• Growing Market
• Profits
• Competition
• The Natural Step Framework
• Recommendations

22. thankyou.TM