Timmy tee’s tavern[1]

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Timmy tee’s tavern[1]

  1. 1. Timmy Tee’s Tavern<br />By: Jacob Babcock<br />
  2. 2. Target Your Clientele<br />90,000 strong at Football Games<br />Florida Students over 21<br />Sports Fans<br />
  3. 3. 10 Factors Before Investing<br />Demographics<br />Economic situation<br />Income Level<br />Population<br />Ethnicity<br />Age<br />Universities<br />Major Sports Teams<br />Amount of Travelers<br />Climate<br />
  4. 4. Studying The Market<br /> Pink = TTT’S Red = Football Stadium<br />
  5. 5. Studying The Market<br />Gainesville, Florida<br />UF – 3rd Largest Public University in U.S.<br />50,000 Students ; 340,000 Alumni<br />Other Major Athletic Programs<br />Basketball – 2 NCAA Titles in recent years<br />City – 122,000 People – 11th Largest in Florida<br />
  6. 6. Studying the Market<br />Climate<br />Average Temperature of 75 Degrees<br />Income<br />Median household - $28, 164<br />Median family - $44, 263<br />
  7. 7. Atmosphere and Decor<br /><ul><li>Uniforms
  8. 8. Polos
  9. 9. Music
  10. 10. Upbeat, except for Wednesday Nights
  11. 11. Rap, Classic Rock, Sports Themed
  12. 12. Couples Night - Wednesdays
  13. 13. Slow Songs, Softer Beats</li></li></ul><li>Atmosphere and Decor<br />Wooden Tables, Wooden Floors<br />Only Serve Peanuts; Can throw them on the floor<br />Florida Athletic Photos<br />Glassware – Plastic Cups<br />Variety of Pilsners and Pitchers<br />
  14. 14. Layout and Design<br />75 Spaces Total<br />25 TV’s<br />
  15. 15. Staff Needs<br />Bar Manager <br />Job Description<br />A bar manager oversees all operations at the bar including staffing, employee schedules, event planning, and staff functions and responsibilities. They also establish a physical presence at the bar and make adjustments to ensure customer service is consistently high.<br />2 Bartenders<br />3-4 Wait Staff<br />
  16. 16. Drink Menu<br />Domestic – Budweiser, Coors, Miller<br />Import – Heineken, Amstel, Corona<br />Wines – Sutter Home – Napa Valley, California<br />Red – Cabernet Sauvignon, Merlot<br />White – Pinot Grigio, Reisling<br />Sparkling Wines – Andre’s, Tott’s<br />
  17. 17. Drink Menu<br />Liquor<br />Amaretto Sour <br />Gin – A – Tonic<br />Rum & Coke<br />Martini<br />Margarita<br />Gator – Aid – ( Jungle Juice )<br />
  18. 18. Cost / Price Relationship<br />Amaretto Sour<br />1 ½ Ounces of Amaretto; 1 Ounce Sweet and Sour Mix; 1 Cherry<br />At Cost =$1.07<br />Cost Percentage Used = 25 %<br />Sales Price = $1.07 / .25 = $ 4.28<br />
  19. 19. Marketing<br />Monday - 75 cent drafts! 8 – 12<br />Tuesday – Timmy 2’a- days – Everything Half off from 12- 4 pm & 8- 12 pm<br />Wednesday –$1.50 Whiskey & Pop 8-12 - * Couples Night<br />Thursday – 3.00 Pitchers 8 -12<br />Friday – Half off Everything from 4 - 8<br />Saturday – Gator – Aid Jungle Juice - $1.00 per 12 oz Cup – All Day<br />Sunday - $1.25 - 12 Oz Drafts All Day<br />
  20. 20. Develop a Merchandise Sample<br />
  21. 21. References<br />www.sutterhome.com<br />www.smartdraw.com<br />www.cityofgainesville.org<br />www.webtender.com<br />www.gatorzone.com<br />

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