A presentation delivered for Smartcompany on how businesses can start using Twitter. An introduction to Twitter for business.

1. FOR BUSINESS – AUGUST 2009 Jason Davey MANAGING DIRECTOR – DIGITAL MARKETING

2. Agenda: WHAT IS TWITTER? WHY USE TWITTER? WHAT IS TWITTER GOOD FOR? TIPS FOR SUCCESS Q&A

3. WHAT IS TWITTER? Twitter is like public instant messenger, with a timeline. Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. The messages are called Tweets, and can be sent from the Twitter website, or your mobile phone. By “following” another Twitter user, their messages appear in your Twitter view so you can see the conversations that are taking place in real-time.

4. WHAT IS TWITTER? Me! My stats People I am following, and what they are saying My messages Search box Popular topics Links to websites or photos, videos etc.

5. WHAT IS TWITTER? Twitter user ID (15 characters max.) Your name, location, website address and bio. Your photo or logo The people you are following Your timeline of Tweets Background image or brand image Subscribe to RSS feed on Tweets

6. WHY USE TWITTER? Ranked 15th most popular website in the world* Between 700,000 – 1 million Twitter users in Australia (13th most popular site in Australia*) Dell has driven more than $3M in sales via Twitter Free to set up and get started! *Alexa.com July 2009

7. WHY USE TWITTER? *Alexa.com July 2009

8. MASSES COMMUNICATION

9. WHAT IS TWITTER GOOD FOR? Growing brand/website awareness Customer service and feedback channel Promotion of events Promoting special deals and offers Industry or competitor research Hiring new team members Finding partners/experts

10. WHAT DO PEOPLE WANT?

11. WHAT DO PEOPLE WANT?

12. HOW DO I GET STARTED? Create a user-friendly Twitter ID Search for people to follow Learn the lingo Know who “@” replies to you Read the bio of those who follow you Reach out and say something Promote others and share your best information Learn the etiquette Add your Twitter ID to all of your signatures Direct Message (DM) private conversations From: http://mashable.com/2008/11/10/twitter-community/

13. MOST IMPORTANT TWITTER TIP DON’T SELL. SHARE

14. Cicero’s 9 rules from “On Duties” in 44BC Speak clearly Speak easily, but not too much, give others their turn Do not interrupt Be courteous Deal seriously with serious matters, gracefully with lighter ones Never criticize people behind their backs Stick to subjects of general interests Do not talk about yourself Never lose your temper

15. SEEK AND YOU SHALL FIND

16. SMART SEARCH

17. SELLING STUFF

18. USE DIRECTORIES

19. TRACKING EFFECTIVENESS http://www.bit.ly

20. TRACKING EFFECTIVENESS

21. WHICH TOOL? (advanced users) http://mashable.com/2007/09/29/twitter-toolbox/ - 60+ tools

22. ADDITIONAL USES FOR TWITTER Uncover content insightsFROM YOUR AUDIENCE

23. Social Media Monitoring

24. More information jason.davey@bullseye.com.au www.twitter.com/bullseyedigital http://blog.bullseye.com.au http://www.vimeo.com/bullseye