If content is king, who is the queen?

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If content is king, who is the queen?

  1. 1. IF CONTENT IS KINGWHO IS THE QUEEN?Jason DaveyManaging Director
  2. 2. WHO CARES?
  3. 3. XCONTENTMORE IMPORTANT IN DIGITALCOMMUNICATIONS THANEVER BEFORE
  4. 4. CONTENT = SERVICES TRANSACTIONS MOBILE APPS WEB APPS VIDEO EMAIL
  5. 5. https://vimeo.com/23835282
  6. 6. ACTIONABLE DATA1. Demographics WHO2. Location WHERE3. Topic / Task WHAT4. Search5. Time of day WHEN6. Channel / Device HOW CONTEXT WHY?
  7. 7. What’s wrong here?
  8. 8. PHYSICAL - The doingEMOTIONAL COGNITIVE- The feeling - The learning
  9. 9. CUSTOMER EXPERIENCE MANAGEMENT
  10. 10. CXM PLATFORM CAPABILITIES• Inbound keyword analysis • Marketing automation• Device detection • Email personalisation• SEO optimisation and segmentation• Geo-location targeting • A/B Testing• Social integration • Multivariate testing• Publish to social • Goal and conversion platforms tracking• Content targeting • Campaign ROI analysis
  11. 11. https://vimeo.com/4724495
  12. 12. http://www.youtube.com/watch?v=jZkHpNnXLB0
  13. 13. KEY POINTS TO TAKE AWAY• Utilise context to improve the experience you offer your ‘customers’• Research and plan your customers’ journeys• You can’t ignore devices any more• Everything and everyone connected• Monitor and measure data to improve and increase efficiency
  14. 14. “ YOU ARETHE SOFTWARE ” YOU USE
  15. 15. jason.davey@bullseye.com.au @jasondavey

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