Living Media is the parent organization of the India Today Group, founded in 1975 by Vidya Vilas Purie. It owns and operates several media brands including India Today magazine, Aaj Tak news channel, and 104.8 FM radio. The Group has a diverse portfolio spanning broadcasting, publishing, radio, television, and web portals. It also has various joint ventures and licensing agreements with international brands. Living Media adheres to the highest standards of journalism and has won numerous awards for its unbiased reporting. Key to its success has been providing citizens with quality and reliable news coverage across its brands for over 45 years.