For most e-Commerce companies, webmasters, and digital marketers, the focus lately has been on ensuring that your website is mobile friendly. However, you still cannot ignore shopping cart page optimization. Source<> http://www.ecbilla.com/blogs/shopping-cart-optimization-tips.html

1. Shopping Cart Optimization Tips

2. For most e-Commerce companies, webmasters, and digital
marketers, the focus lately has been on ensuring that your
website is mobile friendly. However, you still cannot
ignore shopping cart page optimization. There are steps
you can take to ensure that your shopping cart isn’t
causing abandonment with small missing items,
distractions, or deterring factors. This article today will
cover 10 simple tips to help improve your shopping cart
conversion rate.
1. Consistent design : This especially applies if you have
a third party shopping cart. Often times, it can look totally
different from the rest of your site. This does not instill
confidence in your buyer if, all of the sudden, the page

3. that asks for their payment details and personal
information looks different than the rest of the site. To
avoid this uncertainty with your buyers, make sure that
your shopping cart page(s) looks the same as the rest of
your site.
2. Security comes first : Further instill confidence in your
shoppers by displaying secure shopping logos. Use the
tools that your SSL certificate provides you with. Logos
that are easily recognizable and trusted symbols are better
than text information.
3. Shipping details : For companies that charge shipping,
it can be one of the top reasons for abandonment.
Customers don’t like to pay shipping. Test what type of
shipping works best for your company, but always be up
front in the checkout process. Never hide the shipping
costs from customers and always try to offer different
shipping prices and different shipping times.
4. Use simple language : Your shopping cart isn’t a place
for fancy words or industry jargon. Keep your selling

4. message short, if anything at all, and just use language
explaining what information you need from buyers.
5. Plan out a clear path for shoppers : Don’t let your
buyers get confused about what they should do next. Light
up the path so that shoppers have a clear choice and see
where to click.
6. Link to policies : Linking or listing policies is another
tricky area when it comes to your shopping cart. You don’t
want shoppers to leave the checkout process to find
answers to a question they might have about your return
policy, privacy policy, etc. You can link to these policies
from your shopping cart page to a new window so that
they won’t lose their spot in the checkout process. Find the
right wording in the link anchor text to help try to answer
most questions if you can. For example, the link text could
be No Hassle Return Policy or We never sell or share your
information.
7. Add a review step : Even though you generally want
the checkout process to be as smooth as possible, adding a

5. review step actually helps with conversions because you
can encourage shoppers to put all of their information in
without any hesitation when you write You can review all
your information before finalizing your order.
8. Find the right balance : What we mean is the right
balance between keeping shoppers informed while less
distracted. It is hard to find the right balance of including
all of the information you need to tell your shoppers why
they should buy from you versus having too many
distractions that can lead to information overload or
distractions that take shoppers away from the buying
process.
9. Confirmation page and email notification : Make sure
that your checkout process has a clear confirmation page
and that the customer receives a confirmation email within
minutes after placing the order. Without these two
elements, it is very possible that a customer might think
the order didn’t go through and therefore may not plan on
keeping it.

6. 10. Test, test, test : When it comes to each of the steps
and improvements you make, some might work for you
and some might not. This is a fluid and ever-changing
process. Some things work for some companies and certain
sets of customers and others do not. The best way to
continually increase conversions and increase sales is
through testing and making small changes that lead to
continual improvements in your conversion rate.
Remember that your shopping cart checkout process
should always be fluid, and you should continually make
changes that help make small improvements on top of
improvements. Split testing and usability studies will also
help guide your way through this process of improving
conversion rates.