Content marketing blog

1. CONTENT MARKETING – CAN WE LIVE
WITHOUT IT?
Traditional marketinghasbeenaroundforalongtime,butadd the word ‘content’toitand you get
a whole differentballgame.
Afterall,manyof use choose to switchoff whenitcomesto the boringadvert-type stuff;we have
become more fussy,selectiveandclever.
Why letour brainssoakup a loadof mindlessrubbishthatwe donot wantor needwhenwe can
digestrelevantandexcitingcontentthatmakesourbrainsactuallyworkandexpand?
So can we live withoutcontentmarketing? The answerisyes,butwe probablywouldn’twantto.
Afterall,whowantsto returnto mindless,gullible andsometimesinsulting advertsbeingfired atus
one afterthe other whenwe candigestrelevantcontentandlearnsomethinginthe process.
For too longadvertisersandmarketeershave aimedtheirgunatthe lowestcommondenominator.
Nowit’sturn forus the consumerto turn aroundand say,“Enough isenough!”
We wantvaluable, intelligentandrelevantcontentcomingourway,andif we don’tlike it,we will
ignore it. Gone are the days whenconsumerslike us couldbe groupedtogetherintoapack and all
dealtwithinthe same way; like the proverbiallemmings!
Give us brilliantblogsthatknockoursocksoff,imagesandinsightsthatare rivetingandnotesand
recipesthatinspire andintrigue….thenandonly then,we mightjustbuyyourproduct!