Chennai live 104.8 fm proposal gulf oil

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bijoy paul bpaul@gulfoil.co.in

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Chennai live 104.8 fm proposal gulf oil

  1. 1. GULF OIL ON CHENNAI LIVE 104.8FM <br />
  2. 2. GULF OIL ON CHENNAI LIVE 104.8FM <br />OBJECTIVE:<br />CREATE hype around Gulf OilonChennai’s Only English Radio Station- to the HIGH-ON-SPORT, HIGH-ON-TECHNOLOGY, HIGH-ON-NEXT-GEN, HIGH-ON-AUTOMOBILES,HIGH-ON-AUTOMOBILE-MAINTENANCE- Sec A&B Chennaiite, listening to Chennai Live104.8FM.<br />ESTABLISH the brand’s Cult Identity, and co-relate it with the SMOOTHNESS & POWER PACKED PERFORMANCE of<br /> CSK’s IPL Cricketing action.<br />COMMUNICATE the strong link-up between Gulf Oil& CSK, both on-air & on-ground.<br />
  3. 3. GULF OIL ON CHENNAI LIVE 104.8FM <br />OBJECTIVE:<br />CREATE hype around Gulf OilonChennai’s Only English Radio Station- to the HIGH-ON-SPORT, HIGH-ON-TECHNOLOGY, HIGH-ON-NEXT-GEN, HIGH-ON-AUTOMOBILES,HIGH-ON-AUTOMOBILE-MAINTENANCE- Sec A&B Chennaiite, listening to Chennai Live104.8FM.<br />ESTABLISH the brand’s Cult Identity, and co-relate it with the SMOOTHNESS & POWER PACKED PERFORMANCE of<br /> CSK’s IPL Cricketing action.<br />COMMUNICATE the strong link-up between Gulf Oil& CSK, both on-air & on-ground.<br />
  4. 4. 7UP ON CHENNAI LIVE 104.8FM<br />APPROACH<br />Awareness<br />High intensity Radio Spots for 51 days<br />The radio spots would promote your CSK Team Partner association, King of the Road Offer and your new range of products.<br />5-10 radio spots can be produced at our studio, @ no production charge to you.<br />Association with 7UP<br />On –air: The Ultimate CSK Fan Plan on 28 days- (2 days prior to each CSK Match*14 CSK Matches during IPL)<br />On –air: Associate Sponsor of the On-air Chennai Live 104.8FM IPL Full Toss- the on-air activity fro the IPL.<br />On – Ground: Title Sponsor of the “Chennai Live 104.8FM -Teenage Premier League – 2011” <br />On – Ground: TheCSK Gulf Oil Parties<br /> Cheer the 11 member CSK @ the 7 exclusive-High-on-Spirits, High-on Sport, High-on-Lemon, High-in Heaven,<br />LEMON -YELLOW, CSK YELLOW Parties on the home matchnights,promoted extensively on ChennaiLive104.8FM. <br />
  5. 5. 7UP ON-AIR<br />ON-AIR PROMOTION:<br />Radio Spots- we would produce the 30 sec radio spots- that showcases, hypes & promotes the 7UP & CSK association.<br />‘The Ultimate CSK Fan Plan’<br />Value Ad:<br />Associate sponsor of the On-air IPL Activity- Chennai Live 104.8FM IPL Full Toss. <br />The basic elements are below. Details are in the 7UP On-air PPT.<br /> IPL Correspondent, Chennai Matches, Countdown, IPL Team tidbits, Third Umpire, Play by Play, IPL Quiz, Predict & Win Prizes<br />
  6. 6. 7UP ON-AIR<br />The 7UP Ultimate CSK Fan Plan:<br />a) ‘The 7UP BIG 6’ on The Evening Drive, @7pm<br />to be played on the 28days (2 days prior to CSK Match *14 match Days) <br />A qualifying question based on CSK will be promoted throughout the hour, and two lucky sms participants would be taken on air towards the end of the hour.<br />6 balls an over, 6 CSK questions an hour . The contestants would be taken on-air , and pitted against each other. The 1 with the max answers wins.<br />The RJ will end the hour with the 2 contestants cheering for the CSK team, in the best way possible.<br />The winner would pick up tickets to the CSK matches<br /> /exciting merchandise from 7UP.<br />
  7. 7. 7UP ON-AIR<br />The 7UP Ultimate CSK Fan Plan:<br />b) ‘The 7UP Refreshing Request Hour-’ on The Live Café, 5pm-6pm <br />on th2 28days (2 days prior to CSK Match *14 match Days)<br />The entire hour will be promoted as the 7UP Refreshing Request Hour – where listeners can call and request for their favorite songs and dedicate it to their favorite CSK Players.<br />If you have a cheer song for the CSK Team, listeners can sing it out too<br />
  8. 8. 7UP ON-GROUND<br />THE 7UP TPL-TEENAGE PREMIER LEAGUE<br />7UP will be the Presenting Sponsor of the Teenage Premier League, which is on the same format as IPL, for 32 TPL Teams- with 500 teenage cricket lovers, between ages 13-19.<br />The 7 UP TPL would be extensively promoted on-air, in-print & through on-ground activations at teen hangouts.<br />2 editions of the TPL have already been successfully held.<br />Matches to be held during the Summer Holidays between 16th May-29th May, 2011.<br />The participants can form & register teams from their colonies/friends circle/schools/clubs/families.<br />A detailed concept PPT is attached for further reference.<br />
  9. 9. 7UP ON-GROUND<br />THE CSK 7UP 7/11 HEAVENPARTIES<br /> Cheer the 11 member CSK @ the 7 exclusive-High-on-Spirits, High-on Sport, High-on-Lemon,High-in Heaven LEMON -YELLOW, CSK YELLOW PARTIES on the home matchnights, promoted extensively on ChennaiLive104.8FM. <br /> Contests’ll be run- for exclusive party passes to be won.<br />The parties will all have <br />an exclusive refreshing DJ –for entertainment <br />an exclusive sporty/lemony activation – for sportainment<br />exclusive 7UP –Theming:<br /> A Yellow Party (yellow for lemon/yellow for CSK)<br /> – with exclusive 7UPMixers Menu, branding, merchandising, co-branding with CSK & Promotions for the night.<br />
  10. 10. 7UP ON-GROUND<br />THE CSK 7UP 7/11 HEAVENPARTY 7UP MIXERS<br /> The Yellow Party (yellow for lemon/yellow for CSK)<br /> – with 7 exclusive drinks –that feature on the 7UPMixers Menu. <br />
  11. 11. 7UP ON-GROUND<br />Theming & Activation of:<br />THE CSK 7UP 7/11 HEAVENPARTIES<br />THE 7UP Over:<br /> The party people would slot as many LEMONS as possible into the India Cements CSK Shut up board within 1 over of the CSK Match. The Shut up board would have the eminent CSK players, with 7 holes cut out in the board.<br /> THE 7UP Down and Under:<br /> 7 Party people would have to down as many 7 up mixers as possible within 1 over. The person who downs the maximum wins exciting 7UP Merchandise.<br />The 7UP Play-time:<br /> The DJ announces the 7UPRequest Over, <br /> where he plays requests from the house.<br />
  12. 12. ON-AIR DELIVERABLES<br />Activity Period: 51 days<br />Promo Duration: 20secs<br />Schedule of Spots: 20times a day<br />Commercial time20400seconds <br />Time band: 8 spots in 07:00-11:00, 4 spots in 11:00-17:00 , 8 spots in 17:00-21:00<br />‘THE India Cements BIG 6’ on The Evening Drive, on 28 days<br />‘The India Cements CSK Request Hour-’ on The Live Café, on 28 days<br />Value Ad:<br /> Associate Sponsor of the On-air Chennai Live 104.8FM IPL Full Toss- the on-air activity fro the IPL.<br />
  13. 13. 7UP OUTLAY-ON-AIR<br />ON-Air:<br />ON-Air Promos:<br />INR 5,10,000 gross + applicable Tax.<br />‘THE 7UP BIG 6’ on The Evening Drive, on 28 days<br />INR 1,68,000 gross + applicable Tax.<br />‘The 7UP REFRESHING REQUEST HOUR’ on The Live Café, on 28 days<br />INR 1,40,000 gross + applicable Tax.<br />Overall On-Air Outlay<br />INR 8,18,000 gross + applicable Tax.<br />**The on-air elements can be chosen as required.<br />
  14. 14. 7UP OUTLAY-ON-GROUND<br />ON-GROUND:<br />The 7UP Teenage Premier League<br />Outlay : INR 10,25,000 gross+ Applicable Tax.<br />The 7 ‘ 7up 7/11 Lemon-Heaven’ Parties <br />Outlay: INR 14,35,000 gross+ Applicable Tax.<br />Conceptual Organizing + Execution+ Exclusive DJ+ Production<br />Value ad: On-air TPL+ 7/11 Lemon Heaven Party Promotion FCT ON-AIR, equivalent to On-Ground Outlay.<br />. **The permutations & combinations/ theming & execution of the on-ground events can be re-worked depending on the client’s requirements & budget.<br />
  15. 15. ABOUT CHENNAI LIVE 104.8FM<br />
  16. 16. Two Sides of Chennai<br />New Chennai<br />Traditional Chennai<br />
  17. 17. New Chennai<br />
  18. 18. Who Reaches Who<br />Dina thanti<br />Dinamalar<br />Dinakaran<br />Sun TV<br />Raj TV<br />Hindu<br />Times of India<br />Outlook<br />Business Today<br />NDTV<br />CNBC<br />Discovery<br />Other Radio stations in Chennai<br />Chennai Live<br />
  19. 19. Target Audience<br /><ul><li>20+ English speaking males and females
  20. 20. Graduates and Post Graduates, often holding a professional degree
  21. 21. High achievers
  22. 22. Highly aware – a large number with international exposure
  23. 23. High earners (High spenders)
  24. 24. Brand conscious
  25. 25. Size: nearly 1.7 million</li></li></ul><li>Target Audience<br />Listenership<br />80% of Chennai live listeners are SEC A Chennaites<br />Demographics<br />85% of 20-29 years SEC A Chennaites are Chennai Live listeners<br />85% of 30-39 years SEC A Chennaites are Chennai Live listeners<br />80% of 40-49 years SEC A Chennaites are Chennai Live listeners<br /> English Media consumption<br />100% of Chennai Live listeners are consumers of other English Media <br />(Source Hansa Research. Sample: 600 -SEC AB, Male & Female)<br />
  26. 26. What Chennai Live is about<br />Chennai Live is India’s first ever English talk radio station. We offer engaging conversations on a variety of topics ranging from Chennai, Current affairs, lifestyle, Sports & Music<br />
  27. 27. Programming Format<br />Talk<br />English Music<br /><ul><li>Current Affairs – </li></ul> Local, National, <br /> International<br /><ul><li> Lifestyle – </li></ul> Fashion, <br /> Technology, <br /> Gadgets, Travel, <br /> Books, Art, <br /> Theatre, Films<br /><ul><li> Sports
  28. 28. Business
  29. 29. Evergreen Hits </li></ul> across genres<br /><ul><li>New Music
  30. 30. Indie</li></li></ul><li>Major Programmes<br />Live Talk<br /><ul><li>Big Morning debates
  31. 31. Monday – Friday 8-11AM
  32. 32. Sets agenda for Chennai. Discussions, debates with Studio guest where listeners join in</li></ul>The Evening Drive<br />Live Café<br /><ul><li>For Chennai’s Gen-X
  33. 33. Monday-Friday, 2PM-5PM
  34. 34. Smart talk, smart music
  35. 35. Evening Drive
  36. 36. Monday-Friday,6PM-9PM
  37. 37. All about Lifestyle & the City</li></li></ul><li>Major Programmes<br />Paperback<br />Breakfast with Boss<br />Chennai Connection<br /><ul><li>All about Chennai
  38. 38. Monday - Friday, 11AM - 2PM
  39. 39. Show on people, places, trends in Chennai
  40. 40. Chat with CEO’s, Entrepreneurs & people in leadership position
  41. 41. Sunday, 9AM – 11AM
  42. 42. All about Books
  43. 43. Saturday, 11AM – 2PM
  44. 44. Show about latest book launches & Reviews</li></li></ul><li>Major Programmes<br />Chennai Calling<br />The Quiz Show<br />Sports<br />Café<br /><ul><li>Updates from the world of sports
  45. 45. Saturday , 2PM-5PM
  46. 46. Cricket, Tennis, Soccer, F1, Moto GP, Golf
  47. 47. Playing Quiz with listeners
  48. 48. Sunday, 11AM-2PM
  49. 49. Questions are designed to attract participation from everyone
  50. 50. A whacky programme on people, prank calls & some good music
  51. 51. Monday-Friday, 9PM-11PM</li></li></ul><li>Programming Values<br />Intelligence<br />Creativity<br />Aesthetics, Good Taste<br />Fairness<br />Accuracy<br />Diversity (of opinion)<br />Accessibility<br />
  52. 52. Our Team<br />
  53. 53. Value Proposition<br />Chennai Live 104.8FM is the most credible advertising environment for a brand with an up-market, modern and international appeal<br />
  54. 54. Some of Our Major Clients<br />
  55. 55.
  56. 56. Chennai Live 104.8FM Programmes<br />
  57. 57. Chennai Live FPC effective 15th June 2009<br />
  58. 58. Chennai Live FPC effective 15th June 2009<br />
  59. 59. Chennai Live FPC effective 15th June 2009<br />
  60. 60. Advertising Opportunities<br />Spots<br />Sponsorships<br /> Branded Content <br />Contests & Giveaways<br />Retail Radio<br />Outdoor Broadcast<br />Presenter mention<br />
  61. 61. The Group behind Chennai live<br />Chennai Live is owned and managed by the Muthoot Group, a respected business group in South India.<br />The group had its modest beginnings as Muthoot Bankers, way back in 1887. Today it has grown manifold with diverse interest like Finance, Healthcare, Education, Hospitality and Real estate amongst others.<br />
  62. 62. Thank you<br />

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