Airtel

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Airtel

  1. 1. CHENNAI PLAYING FOR PRIDE
  2. 2. on Chennai Live 104.8FM <ul><li>OBJECTIVE: </li></ul><ul><li>In Chennai, there is CRICKET AFTER IPL!!! </li></ul><ul><li>Cricket is a religion in India, and to capitalize on the Great Cricketing Season India is witnessing, The AIRTEL CHENNAI PREMIER LEAGUE (CPL) will be a HUGE platform creating High Visibility, Brand Awareness and Customer Interaction via CRICKET- that will set various parts of the cricket crazy CHENNAI on FIRE!! </li></ul><ul><li>APPROACH: </li></ul><ul><li>ON AIR: On Chennai Live 1048FM </li></ul><ul><ul><li>CREATE buzz around Airtel on Chennai’s Only International /All- English Radio Station , to the Sec A Chennaiites - who are very mobile/ technology friendly, digital TV friendly, broadband friendly- & who would want to explore the all- new 3G. </li></ul></ul><ul><li>ON GROUND : Chennai Live 104.8FM Events & Activation </li></ul><ul><ul><li>ESTABLISH Airtel’s CULT Brand Identity loved by lakh s of Chennaiites- with its all new 3G- & other services- , and marry it the CULT CPL: The Airtel Chennai Premier League </li></ul></ul><ul><ul><li>COMMUNICATE & PROMOTE Airtel Internet on 3G  on-ground @ CPL: The Airtel CPL </li></ul></ul>
  3. 3. CPL The Game Plan <ul><li>CPL starts with Chennai City Divided into 8 Areas or Zones </li></ul><ul><li>Each Zone will have a call for Nomination of teams, via various levels of publicity </li></ul><ul><li>A Maximum of 48 Teams will be selected in each zone via draw lots and knockout matches will be conducted </li></ul><ul><li>1 Team Per Zone will be selected per Area, which will represent the Zone in Chennai Premier League </li></ul>
  4. 4. CPL The Game Format <ul><li>8 Zones </li></ul><ul><li>Each Zone with 48 Teams Knockout Matches </li></ul><ul><li>1 Winner From Each Zone </li></ul><ul><li>8 Zone Winners To Compete Against each other, playing 7 matches each </li></ul><ul><li>Top 4 To Play Semi Finals </li></ul><ul><li>Top 2 Teams Will Play The Grand Finale for the Title </li></ul><ul><li>Prize Distribution Ceremony with Celebrity Presence </li></ul>
  5. 5. CPL The Team Ownership <ul><li>Each Area Team Will Be Owned By A Business House/Company </li></ul><ul><li>Team Owner Sponsor Benefit > The Team Name will be named after company owner e.g.: HIRCO Lions > All Team Nomination Forms, Collection of forms etc. will be at the Team Owners Premises > The Qualifying Prelims will be held at Grounds in the respective Teams Zone creating Big Hype and audience presence in the Area / Zone > All Branding, Collaterals, Uniforms etc. to have extensive branding of Team Owner > Extensive Media coverage across all mediums including National Dailies, Neighborhood Newspapers, Radio, Paper Inserts, Mobile Van Activity, On Ground Branding, Stalls At All Playing Venues Etc. </li></ul><ul><li>> Special Announcements, Prizes-given by Team Owners in zone matches > Excellent Brand Recall Value Of Sponsor & The Team Owners Company </li></ul>
  6. 6. CPL Title Sponsor <ul><li>CPL Sponsor Benefit > High recall value of the Brands associating as Sponsors and Team Owners > Presence across all mediums including Print, Radio, On Ground, Mobile Van, Regional Papers, Pamphlets and Word Of Mouth Publicity > Connecting with India’s favorite game thus creating a close to heart feel > High consumer drive to products/ services/ stores by ways of branding & promotional activations. </li></ul>
  7. 7. CPL Areas/Zones ZONE 1 Adyar Thiruvanmiyur Besant Nagar Kottiwakkam Neelankarai ECR ZONE 2 Mylapore Santhome RA Puram Mandaveli Triplicane ZONE 3 OMR Velachery Guindy Kotturpuram Adambakkam ZONE 4 Tambaram Pallavaram Chrompet Ekkadthangal St.Thomas Mount Porur ZONE 5 Nungambakkam Kodambakkam Choolaimedu Egmore Chetpet Vadapalani Ashok Nagar KK Nagar ZONE 6 T Nagar Mambalam Alwarpet Teynampet Gopalapuram Roypettah Mount Road ZONE 7 Park Town Choolai Puraswalkam Vepery Perambur Thiruvottiyur ZONE 8 Anna Nagar Mogappair Ambattur Villiwakkam Aynavaram Arumbakkam Koyambedu
  8. 8. CPL Zonal Selections <ul><li>Selection Prelims > Matches of 5 Overs played across the day in a knockout format over 4 ground days per Zone > Top 3 teams to play in a league format and the topper will be the Zone Winner > Each game will be awarded with a Man Of The Match to be presented at the end of the match > Extensive Sponsor & Team Owners branding and Stalls at the Zonal Venues </li></ul>
  9. 9. CPL Zonal Selections <ul><li>Premier League Stage > Matches of 10 Overs played across the day in a knockout format over 8 ground days > Top 4 teams to play in a Semi Finals & Finals for the Championship > Cheerleaders to be present at all venues > Game venue to be decked with Seating arrangements, Audio Setup, Décor Etc. > All participants to be provided with Uniforms, Play Equipment, Game Arrangements, Snacks, Water, Soft Drinks etc. > Each game will be awarded with a Man Of The Match to be presented at the end of the match > Extensive Sponsor branding and Stalls at the Venues </li></ul>
  10. 10. CPL Grand Finale <ul><li>Grand Finale will witness great Fan Fair with Finalists fighting it out for the Title </li></ul><ul><li>The Venue will witness Grand Branding, DJ, MC Activity, Games Stalls, Grand Stage </li></ul><ul><li>Prize distribution at venue along with Cash Awards of Rs.1,00,000/- To Winning Team </li></ul><ul><li>Awards to be given by Celebrity </li></ul><ul><li>Media Coverage of the entire event </li></ul>
  11. 11. CPL Team Logos Logos Are For Representative Purposes Only – Logos Can Be Made Suiting Your Brand Name
  12. 12. CPL Team Uniform
  13. 13. CPL Common Promotion(Title Sponsors+Team Owners) <ul><li>> 5 Paper Ads of 250 Sq. Cm. + 40 Paper Ads Of 100 Sq Cm Each In The Hindu Metro Plus / The Chennai Times. > CL 104.8 FM + Regional Radio On-Air Promotion. > 1 Lac Paper Inserts & Pamphlets > 1 Mobile Van Moving Across All Zones With Sponsor & Team Names Branding For 1 Month > Press Releases In National Dailies & Regional Papers > Branding On All Venues Including Road Facing Arch, Ground Banners, Back Drops Etc > Stalls at all Venues > Dedicated Website + Facebook Campaign for the event > Team Uniforms & Caps To Carry Title Sponsor Logo > All Prizes, Trophies, Cheques To Carry Title Sponsor Logo > Any Additional Branding will carry Title Sponsors & 8 Team Owners Logos </li></ul>
  14. 14. CPL Team Owner Promotion Plan <ul><li>> Exclusive 5 Paper Ads of 100 Sq. Cm. Each In The Hindu Metro Plus / The Chennai Times > Exclusive Radio Announcements on CL 104.8 FM. > 1 Mobile Van Moving Across Your Zone For 4 Days > Major Branding On Your Zone Venues Including Road Facing Arch, Ground Banners, Back Drops Etc > Logo Presence On Dedicated Website for the event > Team Uniforms & Caps To Carry Your Team Owner Logo > All Zonal Prizes, Zone Winner Trophies to Carry Sponsor + Team Owner Logo > Neighborhood Papers to carry releases during the event </li></ul>
  15. 15. CPL Team Owner Promotion Plan <ul><li>Chennai Premier League Title Sponsor (1 Nos.)– Rs.20,00,000/- > Chennai Live 104.8FM Radio Promotion Plan </li></ul><ul><li>>5 Paper Ads of 250 Sq. Cm. + 40 Paper Ads Of 100 Sq Cm Each In The Hindu Metro Plus / The Chennai Times. > 1 Lac Paper Inserts & Pamphlets > 1 Mobile Van Moving Across All Zones With Sponsor & Team Names Branding For 1 Month > Press Releases In National Dailies & Regional Papers > Branding On All Venues Including Road Facing Arch, Ground Banners, Back Drops Etc > Stalls at all Venues > Dedicated Website for the event > Team Uniforms & Caps To Carry Title Sponsor Logo > All Prizes, Trophies, Cheques To Carry Title Sponsor Logo > Any Additional Branding will carry Title Sponsors & 8 Team Owners Logos </li></ul><ul><li>Chennai Premier League Associate Sponsor (1 Nos.) – Rs.12,00,000/- > All the above benefits in a second level as per poster design </li></ul><ul><li>Chennai Premier League TEAM Ownership (8 Nos.) – Rs.6,00,000/- > All the above benefits in a Shared level as per poster design + Regional Benefits As Per Slide </li></ul>
  16. 16. 20 lacs+ Applicable Taxes 50% Advance payment, 50% payment on completion of event. S.NO TITLE SPONSOR ENTITLEMENTS ON CL 104.8FM+ OTHERS 1. CL 104.8FM <ul><li>36000 seconds FCT </li></ul><ul><li>Generic Airtel Radio Spots, on Chennai Live 104.8FM . </li></ul><ul><li>(to be produced by us, and to be utilised within 60 days) </li></ul><ul><li>Airtel -CPL Radio Spots , on Chennai Live 104.8FM </li></ul>2 . CL 104.8FM Customised Airtel -CPL Radio Contests- on CL 104.8FM- across event 3 . CL 104.8FM Airtel - Presenting Sponsor of Chennai Live 104.8FM’s Morning Primetime Show- LIVE TALK - 10 tags/ show- across event 4 5 Paper Ads of 250 Sq. Cm. + 40 Paper Ads Of 100 Sq Cm Each In The Hindu Metro Plus / The Chennai Times. 5 1 Lac Paper Inserts & Pamphlets 6 1 Mobile Van Moving Across All Zones With Sponsor & Team Names Branding For 1 Month 7 Press Releases In National Dailies & Regional Papers 8 Branding On All Venues Including Road Facing Arch, Ground Banners, Back Drops Etc 9 Stalls at all Venues 10 Dedicated Website for the event 11 Team Uniforms & Caps To Carry Title Sponsor Logo 12 All Prizes, Trophies, Cheques To Carry Title Sponsor Logo
  17. 17. ABOUT CHENNAI LIVE 104.8FM
  18. 18. Two Sides of Chennai Traditional Chennai New Chennai
  19. 19. New Chennai
  20. 20. Who Reaches Who Dina thanti Dinamalar Dinakaran Sun TV Raj TV Hindu Times of India Outlook Business Today NDTV CNBC Discovery Other Radio stations in Chennai Chennai Live 104.8FM
  21. 21. Target Audience <ul><li>20+ English speaking males and females </li></ul><ul><li>Graduates and Post Graduates, often holding a professional degree </li></ul><ul><li>High achievers </li></ul><ul><li>Highly aware – a large number with international exposure </li></ul><ul><li>High earners (High spenders) </li></ul><ul><li>Brand conscious </li></ul><ul><li>Size: nearly 1.7 million </li></ul>
  22. 22. Target Audience <ul><li>Listenership </li></ul><ul><ul><li>80% of Chennai live listeners are SEC A Chennaites </li></ul></ul><ul><li>Demographics </li></ul><ul><ul><li>85% of 20-29 years SEC A Chennaites are Chennai Live listeners </li></ul></ul><ul><ul><li>85% of 30-39 years SEC A Chennaites are Chennai Live listeners </li></ul></ul><ul><ul><li>80% of 40-49 years SEC A Chennaites are Chennai Live listeners </li></ul></ul><ul><li>  English Media consumption </li></ul><ul><ul><li>100% of Chennai Live listeners are consumers of other English Media </li></ul></ul><ul><li>(Source Hansa Research. Sample: 600 -SEC AB, Male & Female) </li></ul>
  23. 23. What Chennai Live is about Chennai Live is India’s first ever English talk radio station. We offer engaging conversations on a variety of topics ranging from Chennai, Current affairs, lifestyle, Sports & Music
  24. 24. Some of Our Major Clients
  25. 26. Programming Format Talk <ul><li>Current Affairs – </li></ul><ul><li>Local, National, </li></ul><ul><li>International </li></ul><ul><li>Lifestyle – </li></ul><ul><li>Fashion, </li></ul><ul><li>Technology, </li></ul><ul><li>Gadgets, Travel, </li></ul><ul><li>Books, Art, </li></ul><ul><li>Theatre, Films </li></ul><ul><li>Sports </li></ul><ul><li>Business </li></ul>English Music <ul><li>Evergreen Hits & Classics across genres </li></ul><ul><li>Chart topping nos. + current hits </li></ul><ul><li>Indie rock +pop </li></ul>
  26. 27. Major Programmes <ul><li>Big Morning debates </li></ul><ul><li>Monday – Friday 8-11AM </li></ul><ul><li>Sets agenda for Chennai. Discussions, debates with Studio guest where listeners join in </li></ul>Live Talk <ul><li>For Chennai’s Gen-X </li></ul><ul><li>Monday-Friday, 2PM-5PM </li></ul><ul><li>Smart talk, smart music </li></ul>Live Café <ul><li>Evening Drive </li></ul><ul><li>Monday-Friday,6PM-9PM </li></ul><ul><li>All about Lifestyle & the City </li></ul>The Evening Drive
  27. 28. Major Programmes <ul><li>All about Books </li></ul><ul><li>Saturday, 11AM – 2PM </li></ul><ul><li>Show about latest book launches & Reviews </li></ul>Paperback <ul><li>Chat with CEO’s, Entrepreneurs & people in leadership position </li></ul><ul><li>Sunday, 9AM – 11AM </li></ul>Breakfast with Boss <ul><li>All about Chennai </li></ul><ul><li>Monday - Friday, 11AM - 2PM </li></ul><ul><li>Show on people, places, trends in Chennai </li></ul>Chennai Connection
  28. 29. Major Programmes <ul><li>A whacky programme on people, prank calls & some good music </li></ul><ul><li>Monday-Friday, 9PM-11PM </li></ul>Chennai Calling <ul><li>Playing Quiz with listeners </li></ul><ul><li>Sunday, 11AM-2PM </li></ul><ul><li>Questions are designed to attract participation from everyone </li></ul>The Quiz Show <ul><li>Updates from the world of sports </li></ul><ul><li>Saturday , 2PM-5PM </li></ul><ul><li>Cricket, Tennis, Soccer, F1, Moto GP, Golf </li></ul>Sports Café
  29. 30. Programming Values Fairness Intelligence Creativity Aesthetics, Good Taste Accuracy Diversity (of opinion) Accessibility
  30. 31. Our Team
  31. 32. Value Proposition <ul><li>Chennai Live 104.8FM is the most credible advertising environment for a brand with an up-market, modern and international appeal </li></ul>
  32. 33. Chennai Live 104.8FM Programmes
  33. 34. Chennai Live FPC effective 15th June 2009 Time Band Programme Name Content Presenter Weekdays 07:00 - 11:00 Live Talk Engaging debates, big personalities, setting the agenda for the day Eddel & Sanjay Pinto (from NDTV)             11:00 - 14:00 Chennai Connection What's up Chennai? Find out what Chennai is buzzing about-people, places, trends Sanobar           14:00 - 17:00 Live Café A show especially for young Chennai- gaming, movies, hang-outs, gizmos and much more Melbin & Sonali             17:00 - 21:00 The Evening Drive All about life and style (Fashion, Gadgets, Auto, Movies Books, Music, Food, Travel etc.) Disha Oberoi             21:00 - 23:00 Chennai Calling An irreverent take on the city, its people along with some great music Geoffrey Thomas & Arjun Thomas             23:00 - 07:00 Live Shuffle Music back to back  
  34. 35. Chennai Live FPC effective 15th June 2009 Time Band Programme Name Content Presenter Saturday 06:00 - 08:00 The Rocking 90's 90's Music             08:00 - 10:00 Saturday Talk A lighter take on relevant issues. Fun discussions on what's happening in the world around Sonali   10:00 – 11:00  Junior RJ  Students aged 10 – 14 years get to host a programme      11:00 - 14:00 Paperback All about books, magazines and the written word Jane             14:00 - 17:00 Sports Café Weekly round-up of all sporting action from around the world Tausif   17:00 – 20:00    Chennai Live Top 30     Melbin
  35. 36. Chennai Live FPC effective 15th June 2009   Time Band Programme Name Content Presenter Sunday 06:00 - 08:00 Country Roads Country Music               09:00 - 11:00 Breakfast with Boss Every Sunday Chennai wakes up to breakfast with Sano as she grills top bosses Sanobar             11:00 - 14:00 Quiz Show How smart is Chennai? The Quiz Show, every Sunday, finds out just that. Current affairs, sports, music, entertainment, books and much more Tausif             14:00 - 17:00 Potpourri Events, people, music, games and a whole lot more Mariam             17:00 - 20:00 Rock Classics Best rock music of all time Geoffrey Thomas             20:00 - 23:00 Jazz & Blues Jazz          
  36. 37. Advertising Opportunities Contests & Giveaways Spots Sponsorships Branded Content Retail Radio Outdoor Broadcast Presenter mention
  37. 38. The Group behind Chennai live <ul><li>Chennai Live is owned and managed by the Muthoot Group, a respected business group in South India. </li></ul><ul><li>The group had its modest beginnings as Muthoot Bankers, way back in 1887. Today it has grown manifold with diverse interest like Finance, Healthcare, Education, Hospitality and Real estate amongst others. </li></ul>
  38. 39. Thank you

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