Teknikfrukost Uminova Innovation den 14 mars 2019 för teknikförtagen. Jan Bidner från Insert Coin berättar om vad Gamification kan användas och varför det fungerar. Jag presenterar även GWEN (Gamify The World ENgine) som är Insert Coins API-plattform för att addera gamification i vilken tjänst som helst. Här hittar du mer information om Insert Coin: http://www.insertcoin.se #gamification #ftw #uminova #teknikfrukost

1. Rules of Engagement

2. ALREADY GAMIFIED

3. SOLVES EXACTLY WHAT?

4. LACK OF ENGAGEMENT
73%

5. MORE PRODUCTIVE
21%

6. FUN
GROWTH
RECOGNITION

7. SIMON SINEK
THE GOLDEN CIRCLE

8. MORE ABOUT THE
LESS ABOUT THE
HOW?
WHY?
WHY
HOWTECH
MOTIVE

9. WHAT DRIVES YOU?

10. NOT ABOUT TURNING
WORKPLACES INTO
WORLD OF WARCRAFT

11. DESIGN IS ABOUT BEHAVIOUR

12. ?

13. MEANING

14. NARRATIVE & THEMES

15. ACCOMPLISHMENT

16. GOAL SETTING

17. FEEDBACK

18. COLLECTING

19. GOAL SETTING COLLECTING

20. CO OPERATION
TEAM PLAY

21. +5
+4
+3
+2
+1
PIGGELING POINTS

22. Mr Super Expert
Doctor Leader
EXCLUSIVENESS & VIP TREATMENT

23. SURPRISE & DELIGHT

24. GOAL SETTING SURPRISECOLLECTING

25. SUPPORT FAILURE

26. GOAL SETTING SURPRISECOLLECTING SKILL PRACTICE

27. WHAT BEHAVIOUR
DO WE WANT?
“LET’S MAKE
IT ADDICTIVE!!!”

28. WHAT BEHAVIOUR
DO WE WANT?

29. This is:
In this presentation:
For:
Insert Coin
We Gamify
The World
Page 29

30. This is:
In this presentation:
For:
Insert Coin
We Gamify
The World
Whom it might concern• API-based, agnostic & module based
• Can be added to “all” platforms
• Can be added in three ways/levels
Widget, Embed or API

31. About
Leaderboards
Shop
Levels
Challenges
Badges
Missions
We Gamify
The World
GWEN Unboxed
Front End
GWEN Unboxed
SHOW ME
Time to show off the WIDGET solution
Leaderboards
Shop
Levels
Challenges
Badges
Missions
GWEN Unboxed
Time to show off the WIDGET solution
SHOW ME

32. We Gamify
The World

33. We Gamify
The World

34. We Gamify
The World
GWEN Unboxed
Stats

35. We Gamify
The World
Going Forward
3 weeks2 weeks 4 weeks 5 weeks
Analysis
KPIs
Audience
User Behaviors
“The Need”
Set the
package
Select Modules
Set Balance
Create Actions
Gamification Document
6 weeks 7 weeks
And we
are live!
Deploy
Ask what can be
done better
Gather data
Start Tweaking
Testing
Testing
Implement
TestingSend your Events
WidgetEmbeddedEnterprise
Content work
Set up Socket
Content work
Set up Socket
8 weeks 9 10 11
Send your Events
Content work
Set up Socket
12
Layout work
Send your Events
1 week
UX Design Frontend Coding

36. We Gamify
The World
Discovery Introduction Core Loop End Game
“The user has not
heard about our
product – This
phase is where they
find it”
“The user has found
you product – This
phase is where they
start using it”
“The user has started
using your product –
This phase is where
they repeatedly goes
through the typical
usage cycle”
“The user has been
taking part of the
typical usage for some
time – This phase is
where they move beyond
the typical usage”
A journey of 4 Phases

37. LEARNING &
DEVELOPMENT

38. KNOWLEDGE
SHARING

39. GARFIEID

40. WANT MORE?
jan@insertcoin.se bidnerdonethat 072-2149913
Let’s talk!