Promote East Point as Best City in America
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The document provides an overview of communications initiatives and guidelines for city departments in East Point, Georgia. It discusses creating a communications manual to promote consistent messaging across departments, the city's public access TV channel and plans to upgrade the city website. Departments are asked to submit content for the manual and provide information for social media campaigns. Guidelines are also given around working with the media and directing media inquiries to the communications division.
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Promote East Point as Best City in America
- 1. East Point COMMUNICATIONS The Communications Agency for the Best City In America 11/17/11
- 2. Internal Communications ✤ We do an excellent job of carrying out tasks...but if you don’t tell anyone what your doing people you are perceived as doing nothing ✤ Perception is reality
- 3. Communications Flow ✤ All Communications should flow through the Communications Division
- 4. Communications Includes ✤ Press Releases ✤ Flyers ✤ Notifications about special events ✤ Purchases of web domains/websites ✤ Videos, including commercials and promo videos ✤ Social Media Pages
- 5. Whats New with Communications? ✤ Communications Manual ✤ EPTV22 ✤ Social Media Plan ✤ Website upgrades
- 7. Communications Manual ✤ Designed to create “one band one sound” ✤ Will be available to all employees ✤ Document includes ✤ Brief Department overviews ✤ Upcoming Events ✤ Frequently Asked Questions
- 8. Communications Manual ✤ Will be placed on intranet ✤ departments are responsible for getting information to frontline employeees ✤ Ultimate GOAL ✤ ONE BAND...ONE SOUND
- 9. Communications Manual Deadlines ✤ All Information should be submitted by the last Thursday of the month C.O.B ✤ Please ensure that your section is up to date for at least 1 calendar month
- 11. Themed Social Media Days ✤ Monday - #EPFACTS ✤ Tuesday - #DidYouknow ✤ Wednesday #Way2Work ✤ Thursday #HealthFocus ✤ Friday #Aroundthecity ✤ Saturday and Sunday #ScenesfromEastPoint
- 12. SOCIAL MEDIA ✤ Please Promote the Social Media every opportunity you have... ✤ If you have special days coming up...let us know..we will market them ✤ Fire Safety Month ✤ Clean Water Month ✤ City Clerks Week
- 13. EPTV 22 ✤ The Point ✤ Spotlighting the good things in East Point ✤ Special Programming is available upon request ✤ Commercials for departments are available ✤ If you have Good News...Lets Celebrate it ✤ Pictures are worth a thousand words
- 14. Website ✤ Will be upgraded to a new and improved design in the coming year ✤ Always looking for new articles about departmental accomplishments ✤ As Videos are completed they are added to departmental pages ✤ Please add Pictures to websites
- 15. The Media: Our Best Friend...or Worst Enemy
- 16. The Media: Our Best Friend or Worst Enemy ✤ The quicker we can respond with accurate information the more likely we can cut a story short and get the facts out. ✤ When media contacts your office please forward them to the Communications Division. ✤ As open records requests come in from media please contact the communications division. ✤ Remember all media is local
- 17. Remember ✤ If you have good news...Contact the Communications division ✤ All appointments can be scheduled at ✤ jhammond@eastpointcity.org ✤ Our Job is to...
- 19. Q&A
Editor's Notes
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