1. FFoouurrtthh EEddiittiioonn
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2. Chapter 5
Managing the Business
Enterprise
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3. “Some men see things as they
are and say why.
I dream of things that never
were and say why not.”
~ John F. Kennedy
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4. Key Topics
Setting goals and formulating strategies
The management process
Types of managers by level and area
The five basic management skills
The development and importance of
corporate culture
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5. EFFECTIVE MANAGERS
An Invaluable Resource for Business
Managers are
responsible for
business performance
and effectiveness.
Managers are
accountable to all key
stakeholders.
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6. Setting Goals Is the Starting Point
of Effective Management
Strategy: The broad set
of action plans to achieve
company goals
Corporate Strategy
Business Strategy
Functional Strategy
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7. Business Goals Are Performance Targets
The purposes of goal-setting:
To provide direction for managers
To help firms allocate resources
To help define corporate culture
To help managers assess performance
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8. Effective Organizations Set Goals
at Many Different Levels
Mission Statement: How a business will
achieve its fundamental purpose
Long-term Goals
Intermediate Goals
Short-term Goals
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9. A Well-Formulated Strategy Is Vital
to a Business’s Success
Strategy Formulation
Set
Strategic
Goals
Analyze the
Organization
Analyze the
Environment
Match the
Organization
and its
Environment
Formulate
Strategy
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10. The Management Process
Planning
Strategic
Tactical
Operational
Contingency
Crisis
Organizing
Directing
Controlling
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11. TThhee CCoonnttrrooll PPrroocceessss
55 -- 1111
Establish Standards
Measure Performance
Does measured
performance match
YYEESS NNOO
standards?
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12. Levels of Management
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13. Areas of Management
Human
Resources
Marketing
Financial
Operations
Information
Other
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14. Basic Management Skills
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15. How to Spot the E-CEO
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16. Management Skills for the Future
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17. Management Is Tightly Linked to
Corporate Culture
CCoorrppoorraattee CCuullttuurree:: TThhee sshhaarreedd eexxppeerriieenncceess,, ssttoorriieess,,
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18. Chapter Review
Explain the importance of setting goals and
formulating strategies.
Describe the management process.
Identify types of managers by level and area.
Describe the basic management skills.
Explain the development and importance of
corporate culture.
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