3. INDUSTRY METRICS FOR
BOLLYWOOD
Total income
Income to investment ratio
Average running in theatre
Average weekly income
Target market (size and potential for profit)
4. INDUSTRY METRICS FOR
BOLLYWOOD (CONT.)
‘Star’ Power
Screen occupancy
Distribution and other income
Signature moves
Branding and franchising
5. A COMPARATIVE ANALYSIS
187,50,00,000 27,84,00,000
Total income
Income to investment 4.881 1.435
ratio
Average running in 32 8 (screening in 25
theatre cinemas currently)
6.85Crs ~13,200,000
Average weekly income
Target market (size and Semi-urban and lower Lower demographic
potential for profit) demographic regions regions
6. A COMPARATIVE ANALYSIS
(CONT.)
Salman khan is a brand Nil
‘Star’ Power name
86.8% 52%
Screen occupancy
Distribution and US$4.20 million ~
international income
Aviators in collar None
Signature moves
Sequel in line Sequel released and well
Branding and franchising accepted
